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Advertising - Media Management

Advertising - Media Management (2016-2017)

How to Apply

Program Code

20881

Credential

Program Length

Two semesters, beginning in September

School

Advertising - Media Management

Contact Information

Joyce Lamb, program co-ordinator
416.675.6622 ext. 3312
joyce.lamb@humber.ca
business.humber.ca

Fees/Scholarships

The 2016/2017 fee for two semesters is
– domestic $6,145.16
– international $14,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

Campus/Availability

Start DatesAvailability
2016 SeptemberOpen

Admission Requirements

To be eligible for admission, you must possess the following:
• A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Our Program

Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

List of Courses

How to Apply

Your Career

Our graduates find work in advertising agencies, media companies, marketing strategy agencies and in marketing departments with clients. Once you finish your program, you may be employed as an account co-ordinator, media buyer, media planner, media researcher, media sales representative or sales co-ordinator.

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