Current Size: 100%
Bachelor of Applied Business - International Business |
The Business School |
2012/2013 Program AvailabilityLakeshore Fall: Open |
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Type:
Degree
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Campus:
Lakeshore
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Program Code:
22121 |
Length: Eight semesters, beginning in September, plus one paid work term |
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CONTACT INFORMATION: Melissa Napier-Andrews, enrolment services officer | 416.675.6622 ext. 3214 | melissa.napier-andrews@humber.ca
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The International Business degree prepares you for a career where you need a broad array of skills. You will develop the skills and knowledge you need to carve out a career not only in a large multinational company, but also in responsive, fast-paced or entrepreneurial organizations of any size. This program focuses generally on problem-solving, project management and leadership skills, with a specific focus on operations and marketing.
You have the first two years of the International Business degree program in which to choose your field, and the next two years to complete your specialization. Courses in the first two years of study are not what distinguish your degree – they are what define it. This is a business degree, built on the platform of a solid business education – marketing, accounting, economics and law. In years three and four, you will work toward your international business specialization. This will give you the opportunity to gain practical skills through applied projects such as presenting a comprehensive strategic plan to launch a business into an international market. Throughout that portion of your international business training, you will have the opportunity to develop processes from the idea stage through to execution. You will learn from experienced faculty and a network of industry professionals. You may also explore the opportunity to study abroad for one semester during year three.
For information regarding faculty credentials for this program, visit humber.ca/faculty.
International business connects people and places the world over while managing the flow of goods and services around the globe. The International Business degree will provide you with the broad understanding that is needed to play a role in this expanding field. Canada, as a major player in international trade, finance, and financial services, is perfectly situated to access the major world markets. Despite the recent volatility of the global economy, Canada continues to impress, thanks to its steady economic performance and sound financial infrastructure. Exports and imports of goods and services have increased significantly over the last decade. In 2010, Canada exported goods and services valued at $478 billion while imports amounted to $509 billion. That year, total trade accounted for more than 60 per cent of the country’s gross domestic product. Canada stands poised to expand its trade in services, which has more than tripled in the last 20 years and remains a fast-growing sector. Now is the time to step into the world of international business.
Work in Canada for a small- or medium-sized company that does business abroad, or for a large multi-national company on overseas assignments. Occupations include foreign investment consultant, business development manager, logistics manager, customs broker, trade consultant or international marketing manager.
One full semester of paid work in the summer between semesters six and seven will give you the hands-on experience that is highly valued by employers.
Note: For further information, refer to the Selection Procedures section in this publication.
Meeting the minimum requirements does not guarantee admission to the program.
Applicants who do not meet the above admission requirements should consider applying for Humber's Business Administration advanced diploma program, Business Management diploma program or Business – Marketing diploma program.
Graduates of the Business Administration
advanced diploma with an overall GPA of 70 per cent or more will be considered for admission to Humber’s Bachelor of Applied Business degree program. Graduates may then complete the degree program with the equivalent of four semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber’s COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber’s BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Graduates of the Business Management diploma program and the Business – Marketing diploma program with an overall GPA of 75 per cent or more will be considered for admission to Humber’s Bachelor of Applied Business degree program. Graduates may then complete the degree program with the equivalent of six semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber’s COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber’s BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.
A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a work placement.
Upon completion of the first two years of a Humber Bachelor of Applied Business degree, students may specialize in one of the following areas instead of International Business: Accounting, e-Business Marketing, Fashion Management, Human Resources Management or Tourism Management.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2011/2012 fee for two semesters was
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2011/2012 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
For information regarding fees for work terms, refer to Fees and Financial Assistance in this publication.
Humber awards degree scholarships automatically to graduating high school students based on academic achievement.
See the following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.
Degree Academic Average Scholarship
| 95%+ | $4,000 renewable |
| 90 - 94.9% | $3,500 renewable |
| 85 - 89.9% | $3,000 renewable |
| 80 - 84.9% | $2,000 renewable |
| 75 - 79.9% | $1,500 one time |
Tuition Bursaries
Humber offers tuition bursaries based on demondstrated financial need. Bursary information is available online at srs.humber.ca Make sure to apply early because bursaries funds may run out before the deadline dates. Deadline to apply: June 29, 2012 for programs starting September 2012.
Entrance Scholarships
Many of Humber's scholarships are based on grades and volunteer work experience. Scholarship details and application information can be found at humber.ca/admissions/scholarships.
OSAP
Find out if you qualify for the Ontario Student Assistance Program (OSAP). Visit osap.gov.on.ca.
On-campus Jobs
Earn while you learn! Students may apply to more than 900 on-campus jobs each school year. Competitive wages and flexible schedules are some of the perks of this program. Check out on-campus job listings at careers.humber.ca/workstudy.
Semester 1 | ||
| Course Code | Course | Credits |
| ACT. 103 | Introductory AccountingIntroductory AccountingCourse Code: ACT. 103 Credits: 3 Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals to the preparation of common types of financial statements used by businesses in Canada. Students examine how to record and summarize transactions into financial statements used by businesses to manage operations. Students also consider the impact of International Financial Reporting Standards (IFRS). | 3 |
| ECN. 102 | MicroeconomicsMicroeconomicsCourse Code: ECN. 102 Credits: 3 Students are introduced to the concepts of microeconomics: the ideas of how society and individuals use limited resources to meet their needs. They develop an understanding of current events in the context of microeconomic theories including supply, demand, prices, incomes, markets, competition and market structures. Students examine the concepts of market failure and market power and the need for government intervention to achieve social and political goals. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| LAW. 104 | Business LawBusiness LawCourse Code: LAW. 104 Credits: 3 Students are introduced to the complex legal system in which businesses and consumers operate. The Canadian Constitution, as well as statutory and common law concerning business and consumer transactions are covered. Students receive an introduction to the laws of contracts and torts that form the basis of business relationships. Topics include sale of goods and consumer protection legislation, debtor-creditor relations, competition law, employment law, manufacturer?s product liability and intellectual property rights. | 3 |
| MKT. 101 | MarketingMarketingCourse Code: MKT. 101 Credits: 3 This foundation course provides an overview of all aspects of marketing as practiced by Canadian organizations today, both domestically and internationally. Students examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives. The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in cases requiring research of current materials and practical application of case studies. | 3 |
Semester 2 | Course Code | Course | Credits |
| BUS. 152 | Business Information SystemsBusiness Information SystemsCourse Code: BUS. 152 Credits: 3 This course provides students with an overview of information technology and its use in the achievement of organizational goals and strategic objectives. Students examine the role of information technology in managing operations, achieving a competitive advantage, and on organizational structure and employees. They also study the dynamics of information technology systems specific to various industry sectors. | 3 |
| BUS. 154 | Business PresentationsBusiness PresentationsCourse Code: BUS. 154 Credits: 3 Effectively presenting oneself is essential in contemporary business where people must negotiate in increasingly complex and diverse workplaces. Students explore and practice methods of creating clear written, oral and interpersonal communication for proposals and presentations in business. They study communication theories, types of communication, and methods and vehicles that have an impact on their performance. Students enhance their ability to organize information based on purpose and audience, express ideas clearly, precisely and effectively, and use up-to-date technology for presentations. | 3 |
| ECN. 153 | MacroeconomicsMacroeconomicsCourse Code: ECN. 153 Credits: 3 Students examine the operation of the Canadian economy as a whole. The course provides the theoretical constructs for understanding aggregate Canadian production, spending, saving, unemployment, and trade. Students examine how governments conduct monetary and fiscal policies to stabilize the economy and achieve economic goals. They also consider interest rates, inflation, the exchange rate of the Canadian dollar, growth, and the open economy. | 3 |
| MGT. 151 | Organizational BehaviourOrganizational BehaviourCourse Code: MGT. 151 Credits: 3 This introductory course provides an opportunity for students to examine individual and group behaviour in the workplace and the implications for effective management and leadership of people. Students will consider individual work behaviours based on values and attitudes, as well as social behaviours and organizational processes. The course provides an opportunity to view the total organization from a structural and organizational change perspective. Students will be challenged to enrich their own individual careers through application of organizational behaviour theory and behavioural skills. | 3 |
| STAT 102 | Statistics for BusinessStatistics for BusinessCourse Code: STAT 102 Credits: 3 This is an introductory course in statistics for business students. Emphasis is on the application of statistical methods in three business areas: human resources, international business, and fashion management. Topics include descriptive statistics, probability and probability distributions, estimation and hypothesis testing, correlation and regression, chi-squared tests and analysis of variance. | 3 |
Semester 3 | Course Code | Course | Credits |
| BUS. 202 | Ethics and ValuesEthics and ValuesCourse Code: BUS. 202 Credits: 3 Students examine the ethical and evaluative issues in business and professional activities. They explore the role of ethics in a variety of business functions. Topics include the nature of values and ethical systems, duties and rights, private and public good, the consumer movement, social marketing, corporate governance, corporate social accounting, private rights, and professional ethics and responsibilities. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MGT. 201 | Human Resources ManagementHuman Resources ManagementCourse Code: MGT. 201 Credits: 3 In this course, students explore the essential elements of human resources (HR) management and how it contributes to organizational goals. They examine the relationship between effective HR management, employee satisfaction, and business strategy. Students receive an introduction to functional areas of HR including job analysis, selection and recruitment, orientation, training and career development, performance appraisals, compensation and benefits, labour legislation, health and safety requirements, human resource planning and workplace applications. Emphasis throughout the course is placed on the strategic role of HR in today?s business environment. | 3 |
| MKT. 203 | Customer ServiceCustomer ServiceCourse Code: MKT. 203 Credits: 3 Students explore customer service as a key function for the success of organizations. They identify the essential knowledge, skills and systems required to support effective customer service. They examine theoretical models and compare and contrast them with applications. Students also discover how to evaluate customer service potential and issues in a specific organizational context. | 3 |
| STAT 233 | Quantitative Methods for BusinessQuantitative Methods for BusinessCourse Code: STAT 233 Credits: 3 This is an introductory course in the application of quantitative methods for business degree students. Topics include decision analysis, linear programming, forecasting, project management, inventory models and queuing models. | 3 |
Semester 4 | Course Code | Course | Credits |
| BUS. 252 | e-Commercee-CommerceCourse Code: BUS. 252 Credits: 3 Students analyze current business models designed for the Internet and the characteristics of business-to-business and retail e-commerce sites. They explore a variety of design and technology issues including servers and credit security. In applied work, students design the storefront for a proposed business-to-business or retail site. They also implement site traffic analysis and community building strategies. | 3 |
| FIN. 251 | Financial ManagementFinancial ManagementCourse Code: FIN. 251 Credits: 3 Students examine the basic theoretical concepts of finance that are required for effective decision-making in a variety of business environments. Topics include financial ratio analysis, budgeting, forecasting, evaluation of intangibles, short- or long-term financing, equity or non-equity financing arrangements, venture capital, capital budgeting, as well as cost and risk factors associated with capital budgeting. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MGT. 253 | Operations ManagementOperations ManagementCourse Code: MGT. 253 Credits: 3 This course focuses on the decision-making role of the operations manager, in transforming organizational inputs into desired outputs. The main areas of operations management ?purchasing/supply chain, inventory, quality management and production ? constitute on average 80 per cent of the costs of a business. Therefore, they have a major impact on its competitiveness and profitability. The major issues and problems of designing, scheduling, operating and controlling the operation system (goods and services) are also examined. | 3 |
| MKT. 351 | Consumer BehaviourConsumer BehaviourCourse Code: MKT. 351 Credits: 3 This course introduces students to the exciting and emerging field of consumer behaviour. It explores the individual, social and cultural factors in global consumer behaviour in relation to product research and development. Through an investigation of internal and external influences acting within, or upon, the consumer in relation to product consumption, students will learn how marketers attempt, or could attempt, to influence consumer behaviour, off-line and online. | 3 |
Semester 5 | Course Code | Course | Credits |
| EMP. 005 | Business Career Development*Business Career Development*Course Code: EMP. 005 Credits: In this course students develop the skills and techniques necessary for successfully pursuing job opportunities and career advancement in their chosen field. Students also acquire research skills to assess the employment marketplace, gain insight into the preparation of effective resum?s, and hone their job interview skills. The course features informational interviews and stresses the importance of networking and promotional opportunities. Students develop the requisite approach to effectively articulate how their skills will meet the needs of potential employers. | |
| FIN. 302 | Corporate FinanceCorporate FinanceCourse Code: FIN. 302 Credits: 3 This course builds on the financial management principles already acquired in the International Business program. In this course, long-term corporate financial decisions are studied. Topics include asset pricing, risk and return, capital asset pricing under uncertainty, the concept of efficient markets, an introduction to investing and portfolio management. Corporate decisions such as dividend policies, capital budgeting and long-term financing and investing are covered. | 3 |
| IBS. 301 | International Marketing 1International Marketing 1Course Code: IBS. 301 Credits: 3 This course builds on the skills and knowledge gained in the Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts and principles are then applied to the international marketplace where a disciplined approach to the analysis, planning and execution of international marketing strategies is introduced. Students examine the scope and challenges of international marketing; the dynamics of international trade; and the impact of culture, politics and international law in identifying and evaluating global marketing opportunities from the point of view of a Canadian business enterprise. | 3 |
| IBS. 303 | World GeographyWorld GeographyCourse Code: IBS. 303 Credits: 3 This course provides students with an overview of development in most major regions of the world. Students examine the historic, socio-economic, cultural and political developments of major geographic regions, as well as their interconnectedness. The course also examines key global issues such as the notion of good governance, accountability, reform, promoting democracy and human rights. The relationship between geography (i.e., socio-cultural, human, political, economic and physical) and patterns of development are discussed, as well as the important challenges facing most major regions of the world. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MKT. 301 | Marketing ResearchMarketing ResearchCourse Code: MKT. 301 Credits: 3 This course covers contemporary research methods used to investigate marketing business issues. Students are introduced to international marketing research practices, processes and tools that assist in business decision-making. Students also develop research objectives that are compatible with international business objectives and select the most suitable methods of data acquisition. They structure an information system that is accessible, current and useful. Information technology and software are used extensively in the gathering, analysis, and reporting of data. | 3 |
Semester 7 | Course Code | Course | Credits |
| IBS. 401 | International Business Strategy 1International Business Strategy 1Course Code: IBS. 401 Credits: 3 This course is the first of three capstone courses requiring students to integrate concepts and approaches gained from all previous courses. This course focuses on the strategic management of multinational enterprises (MNEs), including Canadian small- and medium-sized enterprises (SMEs), in the conduct of international business. Students examine the vision, mission, goals and objectives of MNEs, and analyze their internal resources and the environment in which they operate. Students analyze the impact of environmental influences, including politics, economics, geography, demography, competition and culture on the strategic planning process. Emphasis is placed on analyzing and assessing the attractiveness of countries to a Canadian SME seeking overseas expansion opportunities. | 3 |
| IBS. 402 | Integrated International Marketing Communication 1Integrated International Marketing Communication 1Course Code: IBS. 402 Credits: 3 This course covers three of the critical elements of integrated marketing communications in an international setting: advertising, sales promotion, and public relations. The functions and principles of advertising are presented from management?s point of view. The roles and responsibilities of both client and agency personnel in the development of national and international advertising campaigns are outlined. The relationship between marketing planning and advertising planning, corporate plans, marketing plans and advertising plans are examined. The elements of creative planning and media planning are covered. The sales promotion component of the course focuses on the most commonly used sales promotion techniques, their roles, advantages and limitations. In addition, students are introduced to public relations. | 3 |
| IBS. 404 | Environmental Ethical IssuesEnvironmental Ethical IssuesCourse Code: IBS. 404 Credits: 3 This course applies economics to environmental issues faced internationally. Students examine strategies for assessing trade-offs between environmental preservation and other economic and social activities. A framework for examining environmental problems and recognizing what constitutes a feasible set of solutions is developed. Economic concepts developed include: market failure and government intervention, valuing environmental resources, economic efficiency, and the relationship between the environment and the aggregate economy. Environmental issues examined include: ozone depletion and global warming, energy production and use, waste management, forestry management, fisheries management, tropical deforestation, extinction, water quality and toxic waste. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| LAW. 403 | International Trade LawInternational Trade LawCourse Code: LAW. 403 Credits: 3 This course considers the laws relevant to the import and export of goods and services to and from Canada. Commencing with an analysis of the theoretical framework for international trade, it examines legal issues pertinent to Canadian trade regulation and the general rules of public international law governing the economic relations between states. Amongst other things, it further introduces students to the legal regime surrounding international sales contracts, trade finance mechanism, carriage of goods, e-commerce and foreign market entry strategies. The course also treats with topical issues in international trade law, international investment law, and international intellectual property law. Finally, the course will introduce students to practical and effective mechanisms for resolving international trade and business disputes. | 3 |
Semester 8 | Course Code | Course | Credits |
| IBS. 451 | International Business Strategy 2International Business Strategy 2Course Code: IBS. 451 Credits: 3 This capstone course builds on theory and concepts from the International Business Strategy 1 course. This course focuses on the strategic management of multinational enterprises (MNEs), including Canadian small-l and medium-sized enterprises (SMEs) in the conduct of international business. Students examine MNE?s development and implementation of locally appropriate strategies for the main functional areas of international business: marketing, organizing, production and operations, human resources, and finance. In groups, students choose a Canadian SME that has expanded internationally, perform a comprehensive analysis of its business strategy, prepare a detailed report and present their findings. The course requires the application of all functional areas in international business in the analysis of the chosen organization. As a result, all of the skills, knowledge, concepts and experiences learned in previous courses are synthesized in application a to a real-life organization. | 3 |
| IBS. 452 | Integrated International Marketing Communication 2Integrated International Marketing Communication 2Course Code: IBS. 452 Credits: 3 In this course, students examine integrated marketing communication in an international context with an emphasis on direct marketing. The power of direct marketing, its role, advantages and limitations in an international marketing program are covered. The concepts of database management and customer relationship management (CRM) are stressed since direct marketing is increasingly tied to recognizing the value and benefits of knowing individual customers and building long-term relationships with them. The implications of CRM in an international setting are discussed. Telemarketing is also covered. | 3 |
| IBS. 453 | International Business ProjectInternational Business ProjectCourse Code: IBS. 453 Credits: 3 In this capstone course, emphasis is placed on developing comprehensive business plans for a Canadian small- to medium-sized enterprise (SME) to enter and compete successfully in an international market. Students develop and present a comprehensive country report, analyzing and assessing a country?s attractiveness to an SME for trade and foreign direct investment (FDI) on relevant competitive, economic, political, geographic, cultural, and demographic factors. They develop a comprehensive business strategy and plan, including appropriate marketing, organizing, production, logistics, human resources, and financial strategies for an SME to successfully enter and compete in an international market. Plan requirements include a comprehensive assessment of market attractiveness, an environmental and risk assessment (politics, economics, demography, competition, culture; opportunities, threats; Porter?s five forces), an internal assessment (strengths and weaknesses), an evaluation of market entry strategies, mission, vision, goals, objectives, strategies and tactics and detailed tactics for marketing, operations, finance, organization, structure and management. | 3 |
| IBS. 454 | International Selling StrategiesInternational Selling StrategiesCourse Code: IBS. 454 Credits: 3 This course details strategic selling principles and techniques and international sales management. Students develop skills required for planning, making sales calls and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations, negotiating and sales management and control. A special emphasis is placed on sales issues and challenges in international business. Emphasis is also placed on developing confidence and professionalism in the selling interaction and enhancing cross-cultural communications, listening, team participation, problem solving and international management skills. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a work placement.
Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a seven-year term starting February 19, 2007. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.
An application for a change to the degree title to a Bachelor of Commerce – International Business has been submitted for this program. Visit humber.ca for further updates.
