Current Size: 100%
Bachelor of Applied Business - Tourism Management |
School of Hospitality, Recreation & Tourism |
2012/2013 Program AvailabilityLakeshore Fall: Open |
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Type:
Degree
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Campus:
Lakeshore
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Program Code:
22081 |
Length: Eight semesters, beginning in September, plus one paid work term |
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CONTACT INFORMATION: Melissa Napier-Andrews, enrolment services officer | 416.675.6622 ext. 3214 | melissa.napier-andrews@humber.ca
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This business degree program in Tourism Management has been designed to meet the demands of employers for the strategic, technological and managerial skills now necessary in this exciting and dynamic industry.
To meet these demands, the program combines the theory and knowledge of degrees in business administration and tourism studies with experiential learning in tourism industry sectors. This is a business degree, built on the platform of a solid business education - marketing, accounting, economics and law. Throughout the program, you will engage in analyzing a series of business and management scenarios for which you will prepare recommendations and solutions. The program also emphasizes an international scope through case studies that reflect the global nature of the tourism industry.
You have the first two years of the Tourism Management degree program in which to choose your specific field, and the next two years to complete your specialization. In years three and four, you will focus on advanced tourism industry management and the application of technology in tourism strategic, marketing and distribution systems. You will use software applications and apply advanced financial management skills to tourism business operations and performance.
The distinctive edge of a Tourism Management degree is that you acquire professional experience while attending classes. That is, you obtain an integrated degree. You will interact with the professional world through career placements and industry-linked projects, and will be guided by faculty with professional experience in research, education and industry. Graduates will have a competitive edge in the tourism business world, both in Canada and internationally, or may use their skills and expertise to continue on with graduate work.
Humber has more than 500 industry partners. Partners provide funding for capital projects (labs, etc.), provide internships for students, fund more than $60,000 in awards and scholarships and employ our students upon graduation. Industry partners for this program include tour operators and airlines, Air Canada Vacations, Globus/Cosmos, American Express, Sears Travel, Thomas Cook, Sunquest, Signature Vacations, Trafalgar Tours, Air Transat Holidays, Expedia, Travelocity, and many independent travel agencies. In addition, a number of managerial positions are available in our partner hotels and foodservice operations: Four Seasons, Hyatt, Holiday Inn, Hilton, Marriott, Cara Operations, Compass Group, Sheraton, Disney, Cruise Lines, Woodbine Entertainment Group, and many others.
Note: For information regarding faculty credentials for this program, visit humber.ca/faculty.
Tourism is the world's fastest growing industry and in Ontario alone, employment in the sector grows at an annual rate of five per cent. Today's tourism business leaders seek employees who have both the knowledge and experience necessary to make immediate contributions to the workplace. There are opportunities with employers throughout the industry: tourism suppliers (airlines, hotels, restaurant/ foodservice); attractions; wholesalers; retailers/distributors; hotels and resorts, destination management and marketing organiza- tions and trade associations. Graduates of the tourism degree would also be qualified for many positions with provincial and federal tourism boards and international hospitality management organizations. The variety of courses is equally impressive, leading to careers in business management, business analysis, destination management, account and revenue management, hospitality operations management, customer service management, marketing and event management. You will also be well prepared to own and operate your own small tourism business venture.
One full semester of paid work in the summer between semesters six and seven will give qualified students the hands-on experience that is highly valued by employers.
Note: For further information, refer to the Selection Procedures section in this publication.
Meeting the minimum requirements does not guarantee admission to the program.
Applicants who do not meet the above admission requirements should consider applying for Humber's Business Administration advanced diploma program, Business Management diploma program, Business - Marketing diploma program, Tourism and Hospitality Management - Business Applications diploma program or Tourism Management - Travel Industry Services diploma program.
Graduates of the Business Administration advanced diploma with an overall GPA of 70 per cent or more will be considered for admission to Humber's Bachelor of Applied Business degree program. Graduates may then complete the degree program with the equivalent of four semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber's COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber's BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Graduates of the Business Management, Business - Marketing, Tourism and Hospitality Management - Business Operations or Tourism Management - Travel Industry Services diploma program with an overall GPA of 75 per cent or more will be considered for admission to Humber's Bachelor of Applied Business degree program. Graduates may then complete the degree program with the equivalent of six semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber's COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber's BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.
Upon completion of the first two years of a Humber Bachelor of Applied Business degree, students may specialize in one of the following areas instead of Tourism Management: e-Business Marketing, Fashion Management, Human Resources Management, or International Business.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2011/2012 fee for two semesters was
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2011/2012 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
For information regarding fees for work terms, refer to Fees and Financial Assistance in this publication.
Humber awards degree scholarships automatically to graduating high school students based on academic achievement.
See the following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.
Degree Academic Average Scholarship
| 95%+ | $4,000 renewable |
| 90 - 94.9% | $3,500 renewable |
| 85 - 89.9% | $3,000 renewable |
| 80 - 84.9% | $2,000 renewable |
| 75 - 79.9% | $1,500 one time |
Tuition Bursaries
Humber offers tuition bursaries based on demondstrated financial need. Bursary information is available online at srs.humber.ca Make sure to apply early because bursaries funds may run out before the deadline dates. Deadline to apply: June 29, 2012 for programs starting September 2012.
Entrance Scholarships
Many of Humber's scholarships are based on grades and volunteer work experience. Scholarship details and application information can be found at humber.ca/admissions/scholarships.
OSAP
Find out if you qualify for the Ontario Student Assistance Program (OSAP). Visit osap.gov.on.ca.
On-campus Jobs
Earn while you learn! Students may apply to more than 900 on-campus jobs each school year. Competitive wages and flexible schedules are some of the perks of this program. Check out on-campus job listings at careers.humber.ca/workstudy.
Semester 1 | ||
| Course Code | Course | Credits |
| ACT. 103 | Introductory AccountingIntroductory AccountingCourse Code: ACT. 103 Credits: 3 Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals to the preparation of common types of financial statements used by businesses in Canada. Students examine how to record and summarize transactions into financial statements used by businesses to manage operations. Students also consider the impact of International Financial Reporting Standards (IFRS). | 3 |
| ECN. 102 | MicroeconomicsMicroeconomicsCourse Code: ECN. 102 Credits: 3 Students are introduced to the concepts of microeconomics: the ideas of how society and individuals use limited resources to meet their needs. They develop an understanding of current events in the context of microeconomic theories including supply, demand, prices, incomes, markets, competition and market structures. Students examine the concepts of market failure and market power and the need for government intervention to achieve social and political goals. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| LAW. 104 | Business LawBusiness LawCourse Code: LAW. 104 Credits: 3 Students are introduced to the complex legal system in which businesses and consumers operate. The Canadian Constitution, as well as statutory and common law concerning business and consumer transactions are covered. Students receive an introduction to the laws of contracts and torts that form the basis of business relationships. Topics include sale of goods and consumer protection legislation, debtor-creditor relations, competition law, employment law, manufacturer?s product liability and intellectual property rights. | 3 |
| MKT. 101 | MarketingMarketingCourse Code: MKT. 101 Credits: 3 This foundation course provides an overview of all aspects of marketing as practiced by Canadian organizations today, both domestically and internationally. Students examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives. The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in cases requiring research of current materials and practical application of case studies. | 3 |
Semester 2 | Course Code | Course | Credits |
| BUS. 152 | Business Information SystemsBusiness Information SystemsCourse Code: BUS. 152 Credits: 3 This course provides students with an overview of information technology and its use in the achievement of organizational goals and strategic objectives. Students examine the role of information technology in managing operations, achieving a competitive advantage, and on organizational structure and employees. They also study the dynamics of information technology systems specific to various industry sectors. | 3 |
| BUS. 154 | Business PresentationsBusiness PresentationsCourse Code: BUS. 154 Credits: 3 Effectively presenting oneself is essential in contemporary business where people must negotiate in increasingly complex and diverse workplaces. Students explore and practice methods of creating clear written, oral and interpersonal communication for proposals and presentations in business. They study communication theories, types of communication, and methods and vehicles that have an impact on their performance. Students enhance their ability to organize information based on purpose and audience, express ideas clearly, precisely and effectively, and use up-to-date technology for presentations. | 3 |
| ECN. 153 | MacroeconomicsMacroeconomicsCourse Code: ECN. 153 Credits: 3 Students examine the operation of the Canadian economy as a whole. The course provides the theoretical constructs for understanding aggregate Canadian production, spending, saving, unemployment, and trade. Students examine how governments conduct monetary and fiscal policies to stabilize the economy and achieve economic goals. They also consider interest rates, inflation, the exchange rate of the Canadian dollar, growth, and the open economy. | 3 |
| MGT. 151 | Organizational BehaviourOrganizational BehaviourCourse Code: MGT. 151 Credits: 3 This introductory course provides an opportunity for students to examine individual and group behaviour in the workplace and the implications for effective management and leadership of people. Students will consider individual work behaviours based on values and attitudes, as well as social behaviours and organizational processes. The course provides an opportunity to view the total organization from a structural and organizational change perspective. Students will be challenged to enrich their own individual careers through application of organizational behaviour theory and behavioural skills. | 3 |
| STAT 102 | Statistics for BusinessStatistics for BusinessCourse Code: STAT 102 Credits: 3 This is an introductory course in statistics for business students. Emphasis is on the application of statistical methods in three business areas: human resources, international business, and fashion management. Topics include descriptive statistics, probability and probability distributions, estimation and hypothesis testing, correlation and regression, chi-squared tests and analysis of variance. | 3 |
Semester 3 | Course Code | Course | Credits |
| BUS. 202 | Ethics and ValuesEthics and ValuesCourse Code: BUS. 202 Credits: 3 Students examine the ethical and evaluative issues in business and professional activities. They explore the role of ethics in a variety of business functions. Topics include the nature of values and ethical systems, duties and rights, private and public good, the consumer movement, social marketing, corporate governance, corporate social accounting, private rights, and professional ethics and responsibilities. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MGT. 201 | Human Resources ManagementHuman Resources ManagementCourse Code: MGT. 201 Credits: 3 In this course, students explore the essential elements of human resources (HR) management and how it contributes to organizational goals. They examine the relationship between effective HR management, employee satisfaction, and business strategy. Students receive an introduction to functional areas of HR including job analysis, selection and recruitment, orientation, training and career development, performance appraisals, compensation and benefits, labour legislation, health and safety requirements, human resource planning and workplace applications. Emphasis throughout the course is placed on the strategic role of HR in today?s business environment. | 3 |
| MKT. 203 | Customer ServiceCustomer ServiceCourse Code: MKT. 203 Credits: 3 Students explore customer service as a key function for the success of organizations. They identify the essential knowledge, skills and systems required to support effective customer service. They examine theoretical models and compare and contrast them with applications. Students also discover how to evaluate customer service potential and issues in a specific organizational context. | 3 |
| STAT 233 | Quantitative Methods for BusinessQuantitative Methods for BusinessCourse Code: STAT 233 Credits: 3 This is an introductory course in the application of quantitative methods for business degree students. Topics include decision analysis, linear programming, forecasting, project management, inventory models and queuing models. | 3 |
Semester 4 | Course Code | Course | Credits |
| BUS. 252 | e-Commercee-CommerceCourse Code: BUS. 252 Credits: 3 Students analyze current business models designed for the Internet and the characteristics of business-to-business and retail e-commerce sites. They explore a variety of design and technology issues including servers and credit security. In applied work, students design the storefront for a proposed business-to-business or retail site. They also implement site traffic analysis and community building strategies. | 3 |
| FIN. 251 | Financial ManagementFinancial ManagementCourse Code: FIN. 251 Credits: 3 Students examine the basic theoretical concepts of finance that are required for effective decision-making in a variety of business environments. Topics include financial ratio analysis, budgeting, forecasting, evaluation of intangibles, short- or long-term financing, equity or non-equity financing arrangements, venture capital, capital budgeting, as well as cost and risk factors associated with capital budgeting. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MGT. 253 | Operations ManagementOperations ManagementCourse Code: MGT. 253 Credits: 3 This course focuses on the decision-making role of the operations manager, in transforming organizational inputs into desired outputs. The main areas of operations management ?purchasing/supply chain, inventory, quality management and production ? constitute on average 80 per cent of the costs of a business. Therefore, they have a major impact on its competitiveness and profitability. The major issues and problems of designing, scheduling, operating and controlling the operation system (goods and services) are also examined. | 3 |
| TOUR 251 | Tourism and Hospitality IndustriesTourism and Hospitality IndustriesCourse Code: TOUR 251 Credits: 3 This course provides an introduction to the tourism industry, its evolution, its concepts, components and activities. It examines the structure of the tourism industry and its relationship to society, culture, the environment and the economy. The course defines the sectors of the tourism industry, their specific characteristics and their inter-relationships. The course will provide a variety of perspectives on tourism and the components and inter-relationships between tourism supply and demand. | 3 |
Semester 5 | Course Code | Course | Credits |
| EMP. 005 | Business Career Development*Business Career Development*Course Code: EMP. 005 Credits: In this course students develop the skills and techniques necessary for successfully pursuing job opportunities and career advancement in their chosen field. Students also acquire research skills to assess the employment marketplace, gain insight into the preparation of effective resum?s, and hone their job interview skills. The course features informational interviews and stresses the importance of networking and promotional opportunities. Students develop the requisite approach to effectively articulate how their skills will meet the needs of potential employers. | |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MKT. 301 | Marketing ResearchMarketing ResearchCourse Code: MKT. 301 Credits: 3 This course covers contemporary research methods used to investigate marketing business issues. Students are introduced to international marketing research practices, processes and tools that assist in business decision-making. Students also develop research objectives that are compatible with international business objectives and select the most suitable methods of data acquisition. They structure an information system that is accessible, current and useful. Information technology and software are used extensively in the gathering, analysis, and reporting of data. | 3 |
| MKT. 302 | Tourism Marketing, Sales and DistributionTourism Marketing, Sales and DistributionCourse Code: MKT. 302 Credits: 3 Students will identify and apply the fundamentals of marketing to the various sectors of the tourism industry with specific reference to Canadian case studies. They will examine the unique characteristics of tourism and hospitality marketing including service, distribution channels, loyalty marketing, pricing and product design, packaging, promotion and sales, promotional planning and management, and customer segmentation. Using sector case studies, students will identify and assess the application of essential marketing management principles such as developing a marketing plan, understanding consumer behaviour, conducting marketing research and implementing a marketing mix. Differentiation of marketing strategies between leisure and business travel organizations will be identified. | 3 |
| TOUR 301 | The Structure of Canadian TourismThe Structure of Canadian TourismCourse Code: TOUR 301 Credits: 3 This course introduces students to the structural and organizational components of the international tourism industry with particular reference to Canada in that context. The course looks at the evolution of tourism in Canada, the development of Canada as a tourism destination, the role of public and private sector organizations, their inter-relationships, and the fundamentals of managing these organizations. Students will identify career opportunities and develop strategies to pursue these opportunities within the tourism industry. | 3 |
| TOUR 302 | Global GeographyGlobal GeographyCourse Code: TOUR 302 Credits: 3 This course presents an assessment and analysis of world travel destinations, including the exploration of the principal physical and human geographic features, population centers, various attractions, customs and traditions, festivals, and events and their impact on the development of tourism destinations, markets and products. It examines world travel geography from the perspective of tourist preferences and behavior and destination and industry evolution and management. The development of niche tourism or alternative tourism as a component of destination development is examined. | 3 |
Semester 6 | Course Code | Course | Credits |
| BUS. 351 | EntrepreneurshipEntrepreneurshipCourse Code: BUS. 351 Credits: 3 This course covers current theories and practices of entrepreneurship. Through lectures, readings, cases and guest speakers, topics including resources, environment, strategies, business planning, the e-environment, new venture capital, entrepreneurship and franchising covered. Students focus on the entrepreneurship paradigm as a holistic framework for specific examples of successful, and not so successful, entrepreneurship. Case analysis is the major learning tool. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MKT. 351 | Consumer BehaviourConsumer BehaviourCourse Code: MKT. 351 Credits: 3 This course introduces students to the exciting and emerging field of consumer behaviour. It explores the individual, social and cultural factors in global consumer behaviour in relation to product research and development. Through an investigation of internal and external influences acting within, or upon, the consumer in relation to product consumption, students will learn how marketers attempt, or could attempt, to influence consumer behaviour, off-line and online. | 3 |
| TOUR 351 | E-Tourism Management, Strategy and Marketing E-Tourism Management, Strategy and MarketingCourse Code: TOUR 351 Credits: 3 This course covers the broad principles of electronic business marketing in tourism and hospitality including technological applications and processes as part of an organization's overall business strategy. The impact of e-business strategies on jobs, workflow, organizational structures, business-operating efficiencies improved quality and communication approaches are examined. This course also addresses e-business from a business-to-business and business-to-consumer perspective. | 3 |
| TOUR 352 | Risk Management in TourismRisk Management in TourismCourse Code: TOUR 352 Credits: 3 Contemporary issues in tourism development and tourism business management are discussed in this course. Organizational decision-making in tourism is complex and influenced by a readily changing economic, social and political climate. Decision-making skills and risk management strategies are examined and developed through the analysis of current issues and global trends in the context of tourism management. Current issues may involve economic recession, war, terrorism, geopolitical forces, technological innovations, climatic trends and environmental sustainability. | 3 |
| TOUR 399 | Paid Work TermPaid Work TermCourse Code: TOUR 399 Credits: Contemporary issues in tourism development and tourism business management are discussed in this course. Organizational decision-making in tourism is complex and influenced by a readily changing economic, social and political climate. Decision-making skills and risk management strategies are examined and developed through the analysis of current issues and global trends in the context of tourism management. Current issues may involve economic recession, war, terrorism, geopolitical forces, technological innovations, climatic trends and environmental sustainability. |
Semester 7 | Course Code | Course | Credits |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MGT. 451 | Strategic ManagementStrategic ManagementCourse Code: MGT. 451 Credits: 3 Success in the increasingly competitive landscape faced by organizations today demands the formulation and implementation of effective strategies. In this course, students will develop the ability to discuss and apply strategic management concepts and tools to various Canadian and international organizations in a variety of contexts. They will have the opportunity to examine management issues as presented in the many case studies included to provide a rich set of learning experiences. Topics include: strategic management inputs, actions requiring strategy formulation, and strategy implementation. While focusing on strategic management, the course will also examine the dynamics of change as a means of responding to the fluid environments in which organizations function. | 3 |
| TOUR 401 | Hospitality Operations ManagementHospitality Operations ManagementCourse Code: TOUR 401 Credits: 3 The intent of this course is to explore and analyze the operating and management principles and practices of lodging food and beverage management. The functionality, interrelationships and management of various divisions/departments of lodging operations and their respective roles and functional components are examined - including general management, front office/housekeeping and engineering divisions, reservations, revenue management, accounting and finance and risk management. Students will also focus on the perforn1ance of lodging enterprises and the means of measuring performance. Students will apply accounting and financial management skills and knowledge learned in previous courses to the operation and management of a lodging facility. Students will also be introduced to the theories of revenue management - pricing, room inventory, revenue cycles and forecasting. Students will also examine the market variables influencing the structure of the lodging industry both globally and in Canada. | 3 |
| TOUR 402 | Specialty Tourism Product Development and MarketingSpecialty Tourism Product Development and MarketingCourse Code: TOUR 402 Credits: 3 This course examines the development and marketing of specialty tourism products, sometimes known as niche tourism products. Specialty or niche tourism refers to tourism products and experiences that appeal to a small but often dedicated market. The growth and development of niche tourism will be examined in the context of evolving tourist motivations, behaviours and experiences. They may involve unusual or exotic locations or activities, or at least locales and activities not associated with so-called mass tourism. The course examines the theoretical nature of niche tourism products generally and through class presentations, case studies and student assignments students will link the components and impacts of niche tourism areas to practice. This will be undertaken in the context of such areas as ecotourism, Spoli tourism, event tourism, culinary tourism, wildlife tourism and volunteer tourism.3 | 3 |
| TOUR 403 | Tourism Event ManagementTourism Event ManagementCourse Code: TOUR 403 Credits: 3 Students will gain theoretical and practical knowledge of event planning, execution and management as part of the event, convention and exhibition industry sector. The students will be exposed to the major components within event co-ordination: logistical planning, human resources and volunteer management, event financial management including budgeting and sponsorship, event marketing and promotion and entertainment planning. Students will be divided into groups to apply this theoretical knowledge in the design planning of an event. This class will also explore the career options and employment sectors for event planning within the hospitality and tourism industry. | 3 |
Semester 8 | Course Code | Course | Credits |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MKT. 451 | International Selling StrategiesInternational Selling StrategiesCourse Code: MKT. 451 Credits: 3 This course details strategic selling principles and techniques and international sales management. Students develop skills required for planning, making sales calls and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations, negotiating and sales management and control. A special emphasis is placed on sales issues and challenges in international business. Emphasis is also placed on developing confidence and professionalism in the selling interaction and enhancing cross-cultural communications, listening, team participation, problem solving and international management skills. | 3 |
| TOUR 451 | Advanced Revenue Management for TourismAdvanced Revenue Management for TourismCourse Code: TOUR 451 Credits: 3 Building on the principles covered in Financial Management and Microeconomics, students will focus more specifically on the concepts, tools and techniques of revenue management (also referred to as yield management) as used in various tourism sectors. Tourism sectors that will be examined include airlines, hotels, tour operators and web-based distributors. Revenue management systems and strategies are discussed. Using real time or simulated models, students will develop their own revenue management strategies and design management strategies to maximize revenues using a range of revenue management techniques. | 3 |
| TOUR 452 | Tourism Destination Development - International PerspectivesTourism Destination Development - International PerspectivesCourse Code: TOUR 452 Credits: 3 This course explores tourism activity in various regions of the world - Europe, Africa, the Middle East, Asia, the Pacific and South America. The course identifies the cultural, political, economic and social factors influencing the growth and development of tourism in the selected region. An analysis of case studies related to planning, development and management in specific regions is undertaken. Using case studies, the concepts and issues of tourism as an agent in the social and economic development are examined at both a national and regional level. | 3 |
| TOUR 453 | Senior Level Thesis ProjectSenior Level Thesis ProjectCourse Code: TOUR 453 Credits: 3 | 3 |
*Note: A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a paid work term.
Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a seven-year term starting April 21, 2005, which was extended to April 21, 2015. In conformity with the Minister's criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.
An application for a change to the degree title to a Bachelor of Commerce - Hospitality and Tourism Management has been submitted for this program.
Visit humber.ca for further updates.
