Bachelor of Commerce – e-Business Marketing - Humber College

Our Program

Humber's four-year Bachelor of Commerce – e-Business Marketing degree combines the most recent technology practices with traditional business subjects, preparing you to succeed in a highly competitive business environment. By graduation, students will have skills in:

e-commerce, including the ability to develop e-business marketing/sales plans (product analysis, pricing strategies, distribution channels, promotional programs)
employing project management and change management tools
analyzing financial issues and how they affect pricing, cost, and profit
integrating supply chain management operations/tactics/strategies
streamlining business processes, using information and communication technology (ICT).

E-business includes the processes of buying, selling, transferring/exchanging products, services, information and funds via computer network. It also includes servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.

This is a business degree, beginning with two years of marketing, accounting, operations, economics and law. In years three and four, you will work toward your specialization, with courses such as e-Business Information Systems and Technology, CRM and Data Mining, e-Marketing, and Database Systems. You will gain information and communications technology (ICT) skills in business programs, including Microsoft Excel, Word, Access, PowerPoint, MS Project, SAP (Systems, Applications, and Products in Data Processing) software, web development languages and software, e-commerce courses and quality control.

"My e-Business Marketing degree prepared me to start work soon after graduating. I'm using the same software at work as I did at Humber. My work placement taught me skills that I still use today."
Ryan, 2009 graduate business-to-business co-ordinator, Home Depot

Your Career

Begin your career in business with a Bachelor of Commerce – e-Business Marketing degree from Humber.

According to the Canadian government’s Working in Canada website, "the emergence of digital media has been one area of growth for sales, marketing and advertising managers. With businesses going global, these professionals are needed to cater to both domestic and foreign consumer groups. The development of e-commerce has given sales, marketing and advertising managers the opportunity to reach wider audiences through innovative advertising and marketing strategies."

Humber e-Business Marketing graduates work in various careers, including market analyst, e-marketing specialist, product manager, distribution manager, purchaser/buyer, operations manager, quality supervisor, Internet marketer, web developer, content manager and online support. Graduates with an e-business degree will have the potential to be promoted to mid-level management positions within five to ten years.

Employers of Humber e-Business Marketing graduates include a number of Toronto and southern Ontario companies and organizations, including Adidas, Bank of Montreal, Loblaw Companies Ltd., Ontario Ministry of Government Services, Bell Canada, Summitt Energy, Taro Pharmaceuticals, Tetley, TD Canada Trust, Home Depot, public service and not-for-profit organizations, small- and medium-sized businesses in manufacturing, services, and consulting companies.

Our Faculty

For information regarding faculty credentials for this program, visit humber.ca/faculty.

Work Placement

Students find, with support from Humber, one full semester of paid work placement in the summer between semesters six and seven. This gives students the hands-on experience that employers desire.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit humber.ca/transferguide.

Admission Requirements

Ontario Secondary School Diploma (OSSD)
Grade 12U English (ENG4U) with a minimum grade of 65 per cent. If English is not your first language, refer to the English Language Proficiency Policy
Any Grade 12U Mathematics. Students who do not possess Grade 12U Mathematics or who have achieved a mark below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during the first semester at Humber
Four Grade 12U or 12M courses in addition to those listed above with a minimum 65 per cent overall average

Note: For further information, refer to the Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.

Applicants who do not meet the above admission requirements should consider applying for Humber's Business Administration advanced diploma program, Business Management diploma program or Business – Marketing diploma program.

Graduates of the Business Administration advanced diploma program with an overall grade point average (GPA) of 70 per cent or more will be considered for admission to Humber's Bachelor of Commerce degree program. Graduates may then complete the degree program with the equivalent of four semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber's COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12U-level Mathematics or Humber's BMAT 220/BMAT 120 and BSTA 300/BSTA 200 with an average grade of 70 per cent or more.

Graduates of the Business Management and Business – Marketing diploma with an overall GPA of 75 per cent or more will be considered for admission to Humber's Bachelor of Commerce degree program. Graduates may then complete the degree program with the equivalent of six semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber's COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12U-level Mathematics or Humber's BMAT 220/BMAT 120 and BSTA 300/BSTA 200 with an average grade of 70 per cent or more.

Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations for admission criteria.

Fees / Scholarships

The 2013/2014 fee for two semesters is

domestic $6,871.28
international $12,950.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year.Fees are subject to change. For more information, refer to Fees and Financial Assistance.

Alternative Course of Study

Upon completion of the first two years of a Humber Bachelor of Commerce degree program, students may specialize in one of the following areas instead of e-Business Marketing: Accounting, Fashion Management, Finance, Hospitality and Tourism Management, Human Resources Management, International Business, Management Studies, Marketing or Supply Chain Management.

Curriculum (View the 2012/13 Curriculum)

All returning students can view your curriculum by logging into SRS

Note: A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a paid work term.

Semester 1

Course Code	Course Name
ACCT 1000	Introductory Financial Accounting Introductory Financial Accounting Course Code: ACCT 1000 Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals to the preparation of common types of financial statements used by businesses in Canada. Students examine how to record and summarize transactions into financial statements used by external stakeholders, prospective investors and businesses to manage internal operations.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
ECON 1000	Microeconomics Microeconomics Course Code: ECON 1000 Students are introduced to the concepts and analytical tools of microeconomics to examine how society and individuals use limited resources to meet their needs. Students develop an understanding of current events in the context of microeconomic theories including supply, demand, prices, incomes, markets, competition and market structures. Students examine the concepts of market failure and market power and the need for government intervention to achieve social and political goals.
LAW 1000	Business Law Business Law Course Code: LAW 1000 Students are introduced to the complex legal system in which businesses and consumers operate. The Canadian Constitution, as well statutory and common law relevant to business and consumer transactions are covered. Students receive an introduction to the laws of contracts and torts that form the basis of business relationships. Topics include sale of goods and consumer protection legislation, debtor-creditor relations, competition law, employment law, manufacturer?s product liability and intellectual property rights.
MKTG 1000	Marketing Marketing Course Code: MKTG 1000 This course provides an overview of all aspects of marketing as practiced by Canadian organizations today, both domestically and internationally. Students examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives. The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in cases requiring research of current materials and practical application of concepts.

Semester 2

Course Code	Course Name
BUS 1500	Business Information Systems Business Information Systems Course Code: BUS 1500 This course provides students with an overview of information technology and its use in the achievement of organizational goals and strategic objectives. Students examine the role of information technology in managing operations, achieving a competitive advantage, and on organizational structure and employees. They also study the dynamics of information technology systems specific to various industry sectors.
BUS 1501	Business Communications Business Communications Course Code: BUS 1501 Effectively presenting oneself is essential in contemporary business where people must negotiate in increasingly complex and diverse workplaces. Students explore and practice methods of creating clear written, oral and interpersonal communication for proposals and presentations in business. They study communication theories, types of communication, and methods and vehicles that have an impact on their performance. Students enhance their ability to organize information based on purpose and audience, express ideas clearly, precisely and effectively, and use up-to-date technology for presentations.
ECON 1500	Macroeconomics Macroeconomics Course Code: ECON 1500 Students examine the operation of the Canadian economy as a whole. The course provides the theoretical constructs for understanding aggregate Canadian production, spending, saving, unemployment, and trade. Students examine how governments conduct monetary and fiscal policies to stabilize the economy and achieve economic goals. They also consider interest rates, inflation, the exchange rate of the Canadian dollar, growth, and the open economy.
MGMT 1500	Organizational Behaviour Organizational Behaviour Course Code:
STAT 1112	Statistics for Business Statistics for Business Course Code: STAT 1112 This is an introductory course in statistics for business students. Emphasis is on the application of statistical methods in three business areas: human resources, international business, and fashion management. Topics include descriptive statistics, probability and probability distributions, estimation and hypothesis testing, correlation and regression, chi-squared tests and analysis of variance.

Semester 3

Course Code	Course Name
BUS 2000	Ethics and Values Ethics and Values Course Code: BUS 2000 Students examine the ethical and evaluative issues in business and professional activities. They explore the role of ethics in a variety of business contexts and functions. Topics include the nature of values and ethical systems, duties and rights, private and public good, the consumer movement, social marketing, corporate governance, corporate social accounting, private rights, and professional ethics and responsibilities.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
HRM 2000	Human Resources Management Human Resources Management Course Code: HRM 2000 In this course, students explore the essential elements of human resources (HR) management and how it contributes to organizational goals. They examine the relationship between effective HR management, employee satisfaction and business strategy. Students receive an introduction to functional areas of HR including job analysis, selection and recruitment, orientation, training and career development, performance appraisals, compensation and benefits, labour legislation, health and safety requirements, human resource planning and workplace applications. Emphasis throughout the course is placed on the strategic role of HR in today’s business environment.
MKTG 2000	Customer Service Customer Service Course Code:
STAT 2112	Quantitative Methods for Business Quantitative Methods for Business Course Code: STAT 2112 This is an introductory course in quantitative methods for business students. Emphasis is on the application of quantitative methods in human resources management, fashion management and international business. Topics include decision analysis, linear programming, forecasting, project management, inventory models and waiting line models.

Semester 4

Course Code	Course Name
BUS 2500	e-Commerce e-Commerce Course Code: BUS 2500 Students will learn about current e-business models and the characteristics of business-to-business and retail e-commerce portals. The course explores a variety of web-related design and technology subjects such as e-business architecture security and applications. The major e-Commerce industrial sectors are explored from the business models, strategic, and financial perspectives.
BUS 2504	Web Development Web Development Course Code: BUS 2504 This hands-on course addresses the design and development of websites using Adobe Dreamweaver and HTML, and introduces students to a range of web development tools. Students will research, assess, and use various Web 2.0 technologies and social media tools to enhance the customer experience. Students will analyze, examine and evaluate websites based on well documented criteria. They will design and develop a prototype website for a fictions business in an industry of their choice using the concepts and tools learned in class, incorporating Web 2.0 applications and technologies.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
FIN 2500	Financial Management Financial Management Course Code: FIN 2500 Students examine the basic theoretical concepts of finance that are required for effective decision-making in a variety of business environments. Topics include financial ratio analysis, budgeting, forecasting, evaluation of intangibles, short- or long-term financing, equity or non-equity financing arrangements, venture capital, capital budgeting, as well as cost and risk factors associated with capital budgeting.
MGMT 2500	Operations Management Operations Management Course Code: MGMT 2500 This course focuses on the decision-making role of the operations manager in transforming organizational inputs into desired outputs. The main areas of operations management - purchasing/supply chain, inventory, quality management and production - constitute on average 80 per cent of the costs of a business. Therefore, they have a major impact on its competitiveness and profitability. The major issues and problems of designing, scheduling, operating and controlling the operation system (goods and services) are also examined.

Semester 5

Course Code	Course Name
BUS 3003	e-Business Information Systems and Technology e-Business Information Systems and Technology Course Code: BUS 3003 This course prepares students to discuss computer architecture and operating systems within small-, medium- and large-scale organizations, with an emphasis on how technology supports and influences the design, implementation, and maintenance of e-business applications. Topics include: hardware, software, databases, computer networks, telecommunications, the Internet, software strategies, and modeling techniques.
BUS 3004	Business Career Development Business Career Development Course Code: BUS 3004 In this course students develop the skills and techniques necessary for successfully pursuing job opportunities and career advancement in their chosen field. Students also acquire research skills to assess the employment marketplace, gain insight into the preparation of effective resum?s, and hone their job interview skills. The course features informational interviews and stresses the importance of networking and promotional opportunities. Students develop the requisite approach to effectively articulate how their skills will meet the needs of potential employers.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
LAW 3001	Law, Security and Privacy Law, Security and Privacy Course Code: LAW 3001 This course introduces students to the emerging legal and business issues faced by businesses in our information economy. This course reviews the concept of privacy, jurisdictional issues, privacy and unreasonable search and seizure under the Charter of Rights and Freedoms, privacy law, access to information, cyberlibel and intermediary liability, the regulation of telecommunications, freedom of press, defamation, workplace privacy and invasion of privacy. Students are taught to identify legal issues and to develop strategies for mitigating and managing risk.
MKTG 2500	Consumer Behaviour Consumer Behaviour Course Code: MKTG 2500 This course introduces students to the exciting and emerging field of consumer behaviour. It explores the individual, social and cultural factors in global consumer behaviour in relation to product research and development. Through an investigation of internal and external influences acting within, or upon, the consumer in relation to product consumption, students will learn how marketers attempt, or could attempt, to influence consumer behaviour, off-line and online.
MKTG 3000	Marketing Research Marketing Research Course Code: MKTG 3000 This course covers contemporary research methods used to investigate marketing business issues. Students are introduced to international marketing research practices, processes and tools that assist in business decision-making. Students also develop research objectives that are compatible with international business objectives and select the most suitable methods of data acquisition. They structure an information system that is accessible, current and useful. Information technology and software are used extensively in the gathering, analysis, and reporting of data.

Semester 6

Course Code	Course Name
BUS 5023	Supply Chain Management Supply Chain Management Course Code: BUS 5023 Global Supply Chain Management deals with the components and variables inherent in getting goods and services to the customer, in both the service and the manufacturing industries. The main components of supply chain-purchasing, inventory, operations and transportation, constitute more than 70 per cent to 80 per cent of the cost of sales, and have major impact on the profitability, quality and availability of any product or service. This course covers the whole spectrum of global supply chain management, in which marketing management is the first link and also the final link. (The tip of the iceberg.)
CPS 3502	Database Systems Database Systems Course Code: CPS 3502 In this course, students will learn about the design and management of relational database systems within the context of small and medium size organizations as they relate to e-business applications. The course also introduces related topics such as data mining, data warehousing, multimedia databases, and distributed database systems. Database software used by small businesses will be used in a lab environment.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
MGMT 3500	Project Management Project Management Course Code: MGMT 3500 This course provides students with the skills and knowledge to deliver change to organizations through the successful use of projects. Students will learn and apply project management methodologies, tools, and techniques required to initiate, plan, execute, and close projects. The students' general understanding of project management is further developed by applying the skills and knowledge to business projects. Project management software is employed.
MKTG 3500	Digital Marketing Digital Marketing Course Code: MKTG 3500 This course focuses on the why and the how of digital marketing and selling strategies and explores how they are integrated with an organization?s business strategy and technology focus. Students explore the impact of multi-channel selling and Internet marketing strategies on business. Topics include traditional versus online marketing; traditional vs. online marketing communications; costs and benefits of online marketing; online customer acquisition, service and retention; plus successful and failed e-marketing strategies. Digital marketing methods explored, include those for the web, email services, mobile marketing platforms and social networking technologies.
WORK 3504	Paid Work Term Paid Work Term Course Code: WORK 3504 This is a paid 14-week work term.

Semester 7

Course Code	Course Name
BUS 4005	Business to Consumer Business to Consumer Course Code: BUS 4005 In this hands-on fourth year course, students apply and use knowledge and skills acquired in previous marketing courses. In a computer lab environment, they explore B2C models and computer software applications. The technologies and infrastructure supporting these present and future online businesses, plus the impact that societal trends and social networking have on online businesses are also explored and experienced through practical assignments and projects.
BUS 4006	Applied Business Project 1 Applied Business Project 1 Course Code: BUS 4006 The Applied Business Project is divided into two three-credit semester courses (BUS 4006 and BUS 4503). The Applied Business Project 1 course requires students to operate in complex and unpredictable contexts, which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting. In this course, students are expected to demonstrate workplace-ready competencies through the successful independent recruitment of an e-business or marketing challenge or opportunity for an external client. Relevant business theory from previous coursework, as well as primary and secondary research, will be used by students to evaluate business opportunities, select, systematically analyze a complex business problem, within the context of external and internal environments, and to formally present findings. Students will be expected to demonstrate high-level problem solving, decision-making, communication, management and direction of self, time management, and teamwork skills. This work will be conducted under the direction of a business faculty facilitator, in collaboration with an external client.
CPS 4000	CRM and Data Mining CRM and Data Mining Course Code: CPS 4000 The course examines multi-channel selling and its impact on marketing success within an e-business framework. An in-depth exploration of customer relationship management (CRM) is also done. Students will compare online, in-person sales and CRM approaches in the B2B and B2C e-commerce environments with an emphasis on sales and service fulfillment, including pre- and post-sale customer service. In a CRM context, data mining is the process of discovering meaningful new correlations, patterns and trends by sifting through large amounts of data stored in repositories, using pattern recognition technologies as well as statistical and mathematical techniques. The course will examine methods that have emerged from both CRM and data mining and proven to be of value in recognizing patterns and making predictions from an applications perspective. We will survey applications and provide an opportunity for hands-on experimentation with algorithms for data mining using easy-to-use software and cases.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
MGMT 4002	Product Management Product Management Course Code: MGMT 4002 In this marketing course, students examine the strategic innovation management function, and the line product management function for the multi-channel marketing of products and intangible services. These functions are supported by two business processes: new product development and product elimination. Concepts, processes, methods and skills are investigated and applied through course assignments.

Semester 8

Course Code	Course Name
BUS 4502	Current Issues in e-Business and Marketing Current Issues in e-Business and Marketing Course Code: BUS 4502 In this current issues course, the instructor and the students will share in the teaching and the learning. The material is organized in a manner that reflects the current applied topics in academia and industry related to e-business and marketing. Every week the instructor will present a summary of the current topic under discussion. The students prepare for each week an update on the current aspects of the topic under discussion and present it to the class. Assignments will be based on challenging cases on current topics in e-business and e-marketing. Examinations will rely on the understanding built through the in-class discussions plus lab assignments and will be formatted as short answer evaluations.
BUS 4503	Applied Business Project 2 Applied Business Project 2 Course Code: BUS 4503 The Applied Business Project is divided into two, three-credit semester courses (BUS 4006 and BUS 4503). The Applied Business Project 2 course requires students to operate in complex and unpredictable contexts which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting. In this course, students are expected to demonstrate workplace-ready competencies through the successful evaluation and resolution of an on-going e-business or marketing challenge or opportunity for an external client, as determined in BUS 4006, Applied Business Project 1. Relevant business theory from previous coursework, as well as primary and secondary research, will be used by students to construct and evaluate alternative solutions for a complex setting, and to formally present findings. Students will be expected to demonstrate high-level problem solving, decision-making, communication, management and direction of self time management, and teamwork skills. This work will be conducted under the direction of a business faculty facilitator, in collaboration with an external client.
DEGE	Degree Breadth Elective Degree Breadth Elective Course Code: DEGE Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing AWCR 1004 Academic Writing and Critical Reasoning: Approaches to Literature AWCR 1006 Academic Writing and Critical Reasoning: Ecology, Nature and Society ENGL 102 Academic Writing and Critical Reasoning: Business and Society ENGL 103 Academic Writing and Critical Reasoning: Imagination, Self and Society ENGL 105 Academic Writing and Critical Reasoning: Individuals and Communities ENGL 107 Academic Writing and Critical Reasoning: Popular Culture Anthropology ANTH 1000 Principles of Anthropology Economics ECON 200 Money, Markets and Democracy ECON 402 Business in Politics - Advanced History HIST 200 Canadian Studies: The Challenge Ahead HIST 202 Prohibition: The History of "Bad" Behaviour Humanities HUMA 200 Film: Styles, Narratives and Techniques HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society HUMA 405 Shakespeare and Film HUMA 406 Desire and Discontent - Advanced HUMA 408 Good and Evil HUMA 413 Justice: Philosophical and Literary Perspectives - Advanced Literature ENGL 202 Betrayal in Contemporary Fiction HUMA 201 Trauma and Memory in Literature HUMA 403 Love Stories Philosophy PHIL 201 The Good Life PHIL 205 Love and Sex: Philosophical Perspectives PHIL 402 Knowing and Believing - Advanced PHIL 404 How is Society Possible? Conflict, Co-operation and Social Theory PHIL 405 Theories of Beauty PHIL 412 People, Mind and Body: Selfish Thoughts PHIL 413 Business and Professional Ethics: Your Money and Your Life PHIL 1000 Brainstorm - Advanced PHIL 2003 Ethics and Moral Theory Political Science POLS 201 Human Security and World Disorder POLS 202 Canada and the World: Trade, Diplomacy and War POLS 203 Leadership POLS 204 Democracy and Dictatorship POLS 205 International Relations POLS 212 The Corporation in Society POLS 250 Power: 701 POLS 401 War and Morality POLS 451 Power: 702: The Question of Legitimation - Advanced POLS 1000 Introduction to Politics Psychology PSYC 204 Abnormal Psychology PSYC 205 Human Sexuality PSYC 1000 Introduction to Psychology PSYC 2000 Lifespan Development PSYC 2500 Social Psychology PSYC 3000 Psychology of Criminal Conduct Science RSMT 2500 Qualitative Research Methods SCIE 200 Astronomy SCIE 202 Introduction to Environmental Studies SCIE 203 Science Matters: Introduction to the Sciences SCIE 403 Scientific Achievements Sociology SOCI 200 Sociology of Health SOCI 202 Canadian Families: Past, Present and Future SOCI 204 Sociology of the Everyday SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship SOCI 402 The Sociology of Technology - Advanced SOCI 450 City Life: 702 - Advanced SOCI 1000 Principles of Sociology SOCI 3000 Sociology of Consumption - Advanced
MGMT 4500	Quality Management Quality Management Course Code: MGMT 4500 As business moves into global marketplace, with free trade zones opening and trade restrictions being removed, competition is quickly increasing. Technology and communication systems are key but, to be competitive, a firm must have excellent total quality and be agile/lean. Quality management affects all functions of business (e.g. research and development (R&D), operations, finance, sales and marketing, human resources) and it is the degree of integration of these functions and related processes into the product life cycle that is the important differentiator for successful companies. The measurement of success is customer satisfaction leading to business growth and the way to its achievement is through continuous improvement and people engagement. This course examines the concepts of quality management as a systems approach involving customer satisfaction, re-engineering, continuous improvement and quality management initiatives. Methodologies and tools, such as Six Sigma and Lean Systems, which enhance quality and competitiveness, are discussed. The role of standards in business such as International Organization for Standardization (ISO) 9000 and other ISO standards (environmental, safety) as well business excellence models (Baldrige, Canada Awards for Excellence) are critiqued.
MGMT 4502	Strategic Management Strategic Management Course Code: MGMT 4502 Success in the increasingly competitive landscape faced by organizations today demands the formulation and implementation of effective strategies. In this course, students will develop the ability to discuss and apply strategic management concepts and tools to various Canadian and international organizations in a variety of contexts. The will have the opportunity to examine management issues as presented in the many case studies included to provide a rich set of learning experiences. Topic include: strategic positioning, strategic choice, and strategy in action. The course will also examine the role of leadership, innovation, entrepreneurship and the dynamics of change as a means of responding to the fluid environments in which organizations function.

Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this degree for a seven-year term starting April 21, 2005, which was extended to December 31, 2014. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.

September 2013 Program Availability

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