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Bachelor of Public Relations

Bachelor of Public Relations (2016-2017)

How to Apply

Program Code

22221

Credential

Program Length

Eight semesters, beginning in September

School

We Are Writers Planners and Strategists

Contact Information

Anne Marie Males, program co-ordinator
416.675.6622 ext. 79310
annemarie.males@humber.ca
mediastudies.humber.ca

Fees/Scholarships

The 2016/2017 fee for two semesters is
– domestic $7,546.54
– international $14,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

ADDITIONAL COSTS:
For information regarding fees for work terms, refer to Fees and Financial Assistance.

Campus/Availability

Start DatesAvailability
2016 SeptemberOpen

Admission Requirements

To be eligible for admission, you must possess the following:
• Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
– Grade 12 English (ENG4U or equivalent) minimum 70 per cent
– Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission.  Students will be required to complete a math equivalency course during their first semester at Humber.  Additional course fees will apply.)
– Four Grade 12 U or M courses in addition to those listed above
– Overall minimum grade point average (GPA) 65 per cent
or
• Mature student status
or
• College or university transfer status

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Our Program

Humber’s Bachelor of Public Relations (BPR) is a comprehensive degree program that will prepare you for all aspects of public relations (PR) in a variety of sectors, including corporate, non-profit, government, consumer and agency. You will learn to plan, manage and implement a full spectrum of public relations programs: brand management, marketing communications, media relations, investor and government relations, social and digital media management, international PR, or corporate philanthropy programs.

Business courses will enable you to develop and manage budgets effectively and to recruit, engage and retain PR professionals across sectors. Anchored in PR theory and real-life examples, the BPR degree program features skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.

Many of our experienced professors are practising PR professionals. They bring their day-to-day experiences and projects into the classroom, offering a glimpse into communications trends and issues. Industry guest speakers also provide insight into daily life in various PR settings.

You will also have access to networking, mentoring and career and professional development from two key industry associations: the Canadian Public Relations Society and the International Association of Business Communicators.

The program advisory committee, which is comprised of active PR practitioners representing a range of organizations and business sectors, regularly reviews and critiques our curriculum to ensure your learning is always on the cutting edge of industry developments.

List of Courses

Semester 3

Select 1 from the following courses

Semester 5

Select 1 from the following courses

Semester 6

Select 1 from the following courses

Work Term

PBRL 3500Work Term
How to Apply

Your Career

Public relations uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.

Humber’s Bachelor of Public Relations program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession, which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.

Our Faculty

For information regarding faculty credentials for this program, visit Faculty Credentials.

Work Placement

You will participate in one mandatory paid* work term of 14 weeks/490 hours, where you will gain a broad range of public relations skills. There are a variety of roles in corporate, non-profit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Note: *Paid may include an hourly rate, an honorarium or stipend.

Alternative Course of Study

Applicants who do not meet the admission requirements of the Bachelor of Public Relations degree program should consider applying for Humber’s Public Relations advanced diploma program 04761. Graduates with an overall grade point average (GPA) of 70 per cent or more will be considered for admission to Humber’s Bachelor of Public Relations degree program, completing the degree program with the equivalent of five semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber’s COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12 U-level Mathematics or Humber’s BMAT 220/BMAT 120 and BSTA 300/BSTA 200 with an average grade of 70 per cent or more.

Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature Student Status and the College or University Transfer for admission criteria.

End Notes

Humber has been granted consent by the Minister of Training, Colleges and Universities to offer this degree for a seven-year term starting August 30, 2010. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.

Check back for further updates.

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