Humber’s Bachelor of Public Relations (BPR) is a comprehensive degree program that will prepare you for all aspects of public relations (PR) in a variety of sectors, including corporate, non-profit, government, consumer and agency. You will learn to plan, manage and implement a full spectrum of public relations programs: brand management, marketing communications, media relations, investor and government relations, social and digital media management, international PR, or corporate philanthropy programs.
Business courses will enable you to develop and manage budgets effectively and to recruit, engage and retain PR professionals across sectors. Anchored in PR theory and real-life examples, the BPR degree program features skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.
Many of our experienced professors are practising PR professionals. They bring their day-to-day experiences and projects into the classroom, offering a glimpse into communications trends and issues. Industry guest speakers also provide insight into daily life in various PR settings.
You will also have access to networking, mentoring and career and professional development from two key industry associations: the Canadian Public Relations Society and the International Association of Business Communicators.
The program advisory committee, which is comprised of active PR practitioners representing a range of organizations and business sectors, regularly reviews and critiques our curriculum to ensure your learning is always on the cutting edge of industry developments.