Current Size: 100%
Bachelor of Public Relations |
School of Media Studies & Information Technology |
Program AvailabilityLakeshore Fall 2012: Open |
|
|
Type:
Degree
|
Campus:
Lakeshore
|
|
|
Program Code:
22221 |
Length: Eight semesters, beginning in September, plus one paid work term |
|
|
CONTACT INFORMATION: Andrea Tavchar, PhD, program co-ordinator | 416.675.6622 ext. 3004 | andrea.tavchar@humber.ca
|
||
The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social responsibility and sustainability, government relations, social and digital media, innovative thinking, fundraising and corporate philanthropy programs.
The Bachelor of Public Relations program prepares students to manage PR as a core business function and includes business courses to enable them to effectively develop and manage budgets and recruit, engage and retain PR professionals across sectors. Soundly anchored in PR theory and best practices, the Bachelor of Public Relations program includes skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.
Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
Graduates will be qualified for and able to pursue a public relations career in progressively more senior positions such as communications/public relations officer, corporate/ marketing communications manager, and director, public relations/communications/ public affairs. The bachelor's degree in public relations will also prepare them for the full breadth of the profession, including such specialist roles as social media strategist, community relations manager, employee communications co-ordinator, change management consultant, event management planner, public relations consultant and fundraiser.
Note: For information regarding faculty credentials for this program, visit humber.ca/faculty.
Students will participate in one mandatory paid work term of 14 weeks of professional experience, where they will gain an array of public relations skills. Students will select from a wide variety of opportunities in corporate, non-profit, government or agency settings that range from large multinationals to small proprietorships.
Note: For further information, refer to the Selection Procedures section in this publication.
Meeting the minimum requirements does not guarantee admission to the program.
Applicants who do not meet the above admission requirements should consider applying for Humber's Public Relations advanced diploma program. Graduates with an overall GPA of 70 per cent or more will be considered for admission to Humber's Bachelor of Public Relations degree program. Graduates may then complete the degree program with the equivalent of five semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber's COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber's BMAT 220 and with an average grade of 70 per cent or more.
Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.
Humber also offers the Public Relations advanced diploma program 04761, and the Public Relations Ontario graduate certificate program 04561.
The 2012/2013 fee for two semesters is
- domestic $6,666.34
- international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
For information regarding fees for work terms, visit Fees and Financial Assistance.
Humber awards degree scholarships automatically to graduating high school students based on academic achievement.
See the following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.
Degree Academic Average Scholarship
| 95%+ | $4,000 renewable |
| 90 - 94.9% | $3,500 renewable |
| 85 - 89.9% | $3,000 renewable |
| 80 - 84.9% | $2,000 renewable |
| 75 - 79.9% | $1,500 one time |
Tuition Bursaries
Humber offers tuition bursaries based on demondstrated financial need. Bursary information is available online at srs.humber.ca Make sure to apply early because bursaries funds may run out before the deadline dates. Deadline to apply: June 29, 2012 for programs starting September 2012.
Entrance Scholarships
Many of Humber's scholarships are based on grades and volunteer work experience. Scholarship details and application information can be found at humber.ca/admissions/scholarships.
OSAP
Find out if you qualify for the Ontario Student Assistance Program (OSAP). Visit osap.gov.on.ca.
On-campus Jobs
Earn while you learn! Students may apply to more than 900 on-campus jobs each school year. Competitive wages and flexible schedules are some of the perks of this program. Check out on-campus job listings at careers.humber.ca/workstudy.
Semester 1 | ||
| Course Code | Course | Credits |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| MSTU 105 | Communications: Theories and ModelsCommunications: Theories and ModelsCourse Code: MSTU 105 Credits: 3 This course offers a broad look at a variety of communication theories and models that influence communications today and examine public relations in this broader context. Models of stakeholder, interpersonal, non-verbal and cross-cultural communications are investigated. The impact of globalization and new media trends in communication are explored. James Grunig and Todd Hunt’s public relations communications models of press agentry, public information, two-way asymmetrical and two-way symmetrical communications are examined and analyzed. | 3 |
| MSTU 106 | Social Digital MediaSocial Digital MediaCourse Code: MSTU 106 Credits: 0 Social media is reshaping institutions in all sectors everywhere, with special relevance for the profession of public relations. Focused on building communities of special interest, social media offers both risks and rewards. This course provides a strategic context, with an historical overview of communications, a critical analysis of major social media applications, and an understanding of best practices and their most effective use in public relations (PR). Students will build a foundation of knowledge in planning, executing and measuring effective use of social media in public relations. | 0 |
| PBRL 101 | Introduction to Public Relations: The Professional and the PracticeIntroduction to Public Relations: The Professional and the PracticeCourse Code: PBRL 101 Credits: 3 This course offers students a historic and strategic overview of the vital management role public relations plays as a core business process in all sectors to create and maintain goodwill and understanding between organizations and their stakeholders, and to balance strategic objectives with public expectations. Major definitions, models, principles, perspectives and practices will identify the objectives of public relations. You will learn about the scope of the field by exploring the tasks and responsibilities of public relations professionals in corporate, non-profit, agency and government sectors. | 3 |
| PBRL 102 | Writing Lab 1: Introduction to Public Relations WritingWriting Lab 1: Introduction to Public Relations WritingCourse Code: PBRL 102 Credits: 3 Strong writing skills are essential to succeed in PR. This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely according to Canadian Press style, as well as customizing writing for specific objectives and audiences. Basic writing and reporting skills, and identifying elements of newsworthiness from both media and PR perspectives are developed and practiced. | 3 |
Semester 2 | Course Code | Course | Credits |
| MKT. 151 | Integrated Marketing CommunicationsIntegrated Marketing CommunicationsCourse Code: MKT. 151 Credits: 3 Strong writing skills are essential to succeed in PR. This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely according to Canadian Press style, as well as customizing writing for specific objectives and audiences. Basic writing and reporting skills, and identifying elements of newsworthiness from both media and PR perspectives are developed and practiced. | 3 |
| PBRL 151 | Presentation SkillsPresentation SkillsCourse Code: PBRL 151 Credits: 3 Strong writing skills are essential to succeed in PR. This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely according to Canadian Press style, as well as customizing writing for specific objectives and audiences. Basic writing and reporting skills, and identifying elements of newsworthiness from both media and PR perspectives are developed and practiced. | 3 |
| PBRL 152 | Writing Lab 2: Writing for Media RelationsWriting Lab 2: Writing for Media RelationsCourse Code: PBRL 152 Credits: 3 Strong writing skills are essential to succeed in PR. This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely according to Canadian Press style, as well as customizing writing for specific objectives and audiences. Basic writing and reporting skills, and identifying elements of newsworthiness from both media and PR perspectives are developed and practiced. | 3 |
| PHIL 151 | Public Relations EthicsPublic Relations EthicsCourse Code: PHIL 151 Credits: 3 Strong writing skills are essential to succeed in PR. This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely according to Canadian Press style, as well as customizing writing for specific objectives and audiences. Basic writing and reporting skills, and identifying elements of newsworthiness from both media and PR perspectives are developed and practiced. | 3 |
| RSMT 200 | Quantitative Research MethodsQuantitative Research MethodsCourse Code: RSMT 200 Credits: 3 This course prepares students for research projects by introducing and exploring various quantitative techniques. Students will learn to interpret, analyze and present statistical and other quantitative data from a variety of sources. Topics include the role and characteristics of data in statistical studies; the principles of data collection, including sampling techniques and estimation; the statistical analysis of one and two-variable data; probability distributions; and the presentation of data using graphical tools. | 3 |
Semester 4 | Course Code | Course | Credits |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology | 3 |
| PBRL 250 | Internal CommunicationsInternal CommunicationsCourse Code: PBRL 250 Credits: 3 This course focuses on the planning, implementation and management of a program targeted to keeping internal audiences informed and engaged. A comprehensive approach ensures students are exposed to all facets of employee communications, as well as the role communications plays in supporting the internal objectives of an organization. Foundation learning provides students with the principles and tools to coordinate a successful internal communications program as a one-person department or as part of a team within a fully staffed department. | 3 |
| PBRL 252 | Writing Lab 4: Writing - Print and MediaWriting Lab 4: Writing - Print and MediaCourse Code: PBRL 252 Credits: 3 This course focuses on the planning, implementation and management of a program targeted to keeping internal audiences informed and engaged. A comprehensive approach ensures students are exposed to all facets of employee communications, as well as the role communications plays in supporting the internal objectives of an organization. Foundation learning provides students with the principles and tools to coordinate a successful internal communications program as a one-person department or as part of a team within a fully staffed department. | 3 |
| PBRL 253 | Innovative ThinkingInnovative ThinkingCourse Code: PBRL 253 Credits: 3 This course focuses on the planning, implementation and management of a program targeted to keeping internal audiences informed and engaged. A comprehensive approach ensures students are exposed to all facets of employee communications, as well as the role communications plays in supporting the internal objectives of an organization. Foundation learning provides students with the principles and tools to coordinate a successful internal communications program as a one-person department or as part of a team within a fully staffed department. | 3 |
| PBRL 254 | PR Research MethodsPR Research MethodsCourse Code: PBRL 254 Credits: 3 This course focuses on the planning, implementation and management of a program targeted to keeping internal audiences informed and engaged. A comprehensive approach ensures students are exposed to all facets of employee communications, as well as the role communications plays in supporting the internal objectives of an organization. Foundation learning provides students with the principles and tools to coordinate a successful internal communications program as a one-person department or as part of a team within a fully staffed department. | 3 |
Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a seven-year term starting August 30, 2010. In conformity with the Minister's criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
