| Course Code |
Course Name |
| BACC 150 |
Financial Accounting 1
Financial Accounting 1
Course Code: BACC 150 The course assumes no accounting background on the part of the student. Students will examine the complete accounting cycle, from the recording of transactions in journals through to the preparation of various types of financial statements used by businesses. Various books of entry are introduced. Financial terms will be introduced throughout the course. Students will gain a basic understanding of how business transactions are recorded and summarized into financial statements to be used by the business in managing operations.
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| BECN 150 |
Microeconomics (Business)
Microeconomics (Business)
Course Code: BECN 150 This course will explore economics as economists see it, not a collection of facts about markets, but a powerful approach to thinking about almost any human behaviour. Economics is the study of how society and individuals use limited resources to meet their needs. Microeconomics focuses on the individual and the firm but also considers the role of government in economic organization. Specifically, it examines consumer demand, supply, prices, and the role of market structures in making profit-maximizing decisions.
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| BLAW 150 |
Business Law
Business Law
Course Code: BLAW 150 The course will introduce the student to Canada's laws and legal system, including the Canadian Constitution, court system, torts, contracts, property and various forms of business organizations. There will be an emphasis on law in Ontario and in Canadian business environments.
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| BMGT 150 |
Principles of Management
Principles of Management
Course Code: BMGT 150 Today's managers must perform the functions of planning, organizing, leading and controlling, and must do so within the context and constraints of environmental and social pressures and demands. With a particular focus on working within a project environment, this course will build on the foundations established in BMGT 100 Introduction to Business. It will examine the roles of the manager and the skills and techniques needed to effectively and efficiently manage the resources of people, money, materials and time to achieve organizational objectives. Throughout this course, students will be required to demonstrate understanding of the key principles and functions of management, and to apply these skills in contemporary business situations.
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| BUSN 200 |
Co-op Work Term 1
Co-op Work Term 1
Course Code: BUSN 200 Students in the Business Administration Co-op program are required to complete two 15-week summer work terms, where they gain practical work experience related to their course of study. During these work terms they will have an opportunity to demonstrate skills in a variety of work settings such as advertising, marketing, accounting, finance, human resources, production, distribution, inventory control, sales and administration.
At the end of each work term students will document the employment experience, and their knowledge of business applications and theories, as well as analyze the skills they have gained from the experience. Employers will also play a key role in the evaluation of the student's work term.
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| MKTG 150 |
Consumer Services
Consumer Services
Course Code: MKTG 150 This course will focus on the vital importance of service industries such as banking and finance, health-care, automobile services and the role they play in today's economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implications of customer expectations and perceptions, including services marketer's three Ps: people, physical evidence and process and the effect of these services marketing elements on consumer behaviour. Included also is the focus on the GAPS model of service quality; the impact of service failure and recovery; consumer-based pricing and value-pricing strategies; integrated services marketing communications and the direct effects of service on profits.
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| WORK 100 |
Co-op Employment Prep Business Administration
Co-op Employment Prep Business Administration
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| WRIT 200 |
Workplace Writing Skills
Workplace Writing Skills
Course Code: WRIT 200 Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in WRIT 100 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete WRIT 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet.
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| Course Code |
Course Name |
| BACC 250 |
Financial Analysis and Accounting
Financial Analysis and Accounting
Course Code: BACC 250 The objective of this course is to demonstrate how financial information is used in forecasting, budgeting, and measuring the various financial operations of a business enterprise.
This course introduces the student to basic financial analysis of the Income Statement, the Balance Sheet, and the Statement of Retained Earnings. It introduces the Statement of Cash Flows that takes the student from the realm of score keeping to analyzing how management has used capital and other resources to fund business activities. At the same time, the student is introduced to financial ratio analysis that is used as a tool to gauge the financial health of a business.
The course also introduces the student to defining, classifying and measuring liabilities for the purpose of reporting useful information about them to the decision-maker. The student will actively demonstrate knowledge of liabilities such as warranties, taxes, and short-term notes payable and bonds by calculating interest rates and returns.
The course also integrates with profit planning, budgeting, financial planning and decision-making, examining how volume, price, product mix, and product costs relate to one another; the interdependence of the financial structure and capital structure of a business entity; and the setting of corporate objectives and priorities, projected financial results, and the feedback mechanisms comparing actual results to predetermined standards.
The objective of this course is to demonstrate how financial information is used in forecasting, budgeting, and measuring the various operations of a business enterprise.
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| BECN 250 |
Money, Banking, and Finance
Money, Banking, and Finance
Course Code: BECN 250 In all facets of business activity, it is fundamental to understand the functioning of financial markets and the influence of monetary policy on the business environment and the Canadian economy. In this advanced economics course, the student will be introduced to the role and functions of money, financial institutions and markets, monetary theory and policy, and current domestic and international issues. Students will gain an understanding of the economic fundamentals of the financial and monetary system and participate in an informed manner in discussions of money, banking, and financial markets.
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| BMGT 203 |
Operations Management
Operations Management
Course Code: BMGT 203 This course provides an overview of operations management, emphasizing the achievement of the highest levels of product and service quality, while maintaining the lowest possible cost. The course focuses on the role of operations and logistics management in contributing to the competitiveness of the business enterprise.
The major areas covered in this course include: productivity improvement, managing quality, project management, process selection strategy, supply chain management, process and capacity planning and control, inventory management, forecasting, just-in-time production, push vs. pull production, and enterprise resource planning.
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| BMGT 252 |
Organizational Behaviour
Organizational Behaviour
Course Code: BMGT 252 Managers need an understanding of human behaviour, because it is only through people that organizational objectives can be achieved. This course examines the behaviour of individuals and small groups and their impact on organizational effectiveness. Students will learn to analyze and improve their workgroup dynamics and to apply organizational behaviour theory and techniques available to plan and manage in a changing environment.
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| BUSN 300 |
Co-op Work Term 2
Co-op Work Term 2
Course Code: BUSN 300 Students in the Business Administration Co-op program are required to complete two 15-week summer work terms, where they gain practical work experience related to their course of study. During these work terms they will have an opportunity to demonstrate skills in a variety of work settings such as advertising, marketing, accounting, finance, human resources, production, distribution, inventory control, sales and administration. At the end of each work term students will document the employment experience, and their knowledge of business applications and theories, as well as analyze the skills they have gained from the experience. Employers will also play a key role in the evaluation of the student's work term.
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| GNED |
General Education Elective
General Education Elective
Course Code: GNED The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum.
Introduction to Liberal Arts and Sciences
GNED 101 An Introduction to Arts and Sciences
Anthropology
ANTH 202 Physical Anthropology
ANTH 205 Cultural Anthropology
Arts
ARTS 138 Understanding Movies: An Introduction to Film Studies
ARTS 229 Musical Pioneers
ARTS 241 Exploring Music and Film
ARTS 246 Art and Artists - Money, Madness and Masterpieces
Cultural Studies
CULT 011 Conspiracy Theories and Critical Thinking
CULT 214 AlterNative Pathways: Aboriginal People in Canada
CULT 217 Encounter with Latin America
CULT 228 Pop Culture: Shaping How We Live
CULT 236 China: The Next Superpower
CULT 239 Digital Culture
CULT 242 Culture, Technology and Identity
CULT 243 Crossing Borders: Migration and Culture
CULT 244 Gender, Race and Ethnicity
CULT 245 The Body: Beauty, Sex and Consumerism
CULT 248 Women and Popular Culture
Economics
ECON 110 Real Life Economics
ECON 204 People, Money and Markets
ECON 206 The History of Money
English
ENGE 110 Literature: An Introduction
ENGL 239 Dark Days Ahead
ENGL 242 Pulp Fiction
ENGL 246 Contemporary Fiction
ENGL 247 Life Stories
ENGL 248 Voices from the Underground
Geography
GEOG 210 The Nature of Ontario
GEOG 212 Political Geography
History
HIST 110 Canada: The Good, the Bad and the Ugly
HIST 203 Monsters of the 20th Century
HIST 217 History of War
HIST 218 The Making of the Modern World
HIST 222 The Age of Europe: From the Enlightenment to 1989
Humanities
HUMA 048 Afro-Caribbean Religions of Resistance
HUMA 137 Art Matters: An Introduction to the Philosophy of Art
HUMA 226 The Arts and the 21st Century Imagination: Longing for Paradise
HUMA 235 World Religions
HUMA 241 Risky Business: Living in a Dangerous World
HUMA 242 Vampires: In Film and Literature
HUMA 244 Ordinary Heroes: Extraordinary Lives!
HUMA 250 God, Science and Religion
Languages
SPAN 110 Introductory Spanish 1
Philosophy
PHIL 100 Ideas: An Introduction to Philosophy
PHIL 110 The Love of Wisdom: An Introduction to Philosophy
PHIL 217 Ethical Issues
PHIL 225 Philosophy of Love and Sex
PHIL 227 Business Ethics
PHIL 228 Success: Philosophical Perspectives
PHIL 229 Violence, Order and Justice: An Introduction to Political Philosophy
PHIL 230 Environmental Ethics
Political Science
POLS 110 Introduction to Politics
POLS 204 Morality, Democracy and Politics
POLS 219 Globalization
POLS 223 War and Terrorism
POLS 224 Justice, Equality and Rights
POLS 225 Environmental Policy and Economics
Psychology
PSYC 110 Psychology - An Introduction
PSYC 205 Applied Psychology and Leadership
PSYC 207 Psychology of Sport
PSYC 210 Psychology - Developmental
PSYC 220 Psychology - Social
PSYC 230 Psychology - Abnormal
Science
SCIE 110 The Science of Everything
SCIE 208 Water: A Life or Death Issue
SCIE 213 Astronomy: The Evolving Universe
SCIE 216 Origins of Life
SCIE 219 Dangerous Earth
SCIE 221 The Environment
SCIE 223 Astrobiology: Life in the Universe
SCIE 224 Discovering Dinosaurs
Sociology
SOCE 100 Canadian Society and Culture
SOCI 005 Social Entrepreneurship: Profit, People and the Planet
SOCI 110 Sociology: Introduction
SOCI 205 Social Entrepreneurship: Profit, People and the Planet
SOCI 219 Sport and Society
SOCI 232 Gender, Power and Society
SOCI 233 Sociology of Cultural Difference
SOCI 234 Society and Conflict
SOCI 236 Issues in Crime
SOCI 237 Sociology of Fashion
SOCI 238 Sociology of Food
SOCI 239 Citizenship, Immigration, and Democracy
SOCI 240 Sociology of the Family
SOCI 246 Sociology of Emotions
SOCI 247 Leadership
SOCI 249 Imagining the City
SOCI 257 Canada Today
SOCI 277 Sexual Diversity: Contemporary Social Issues
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| MKTG 203 |
Marketing Research
Marketing Research
Course Code: MKTG 203 The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers, in providing information needed by decision-makers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be, cost-effective, accurate and timely in making marketing decisions. Real-world applications will be addressed to provide learners with the opportunity to apply the research process.
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| Course Code |
Course Name |
| BFIN 351 |
Personal Finance 1
Personal Finance 1
Course Code: BFIN 351 This course, followed by the Financial Planning Course 2, is meant to assist students in preparing for financial planning careers in the financial services industry. On completion of both courses, students will be eligible to sit an examination set by the Canadian Securities Institute Global Inc. (CSI) for licensing purposes.
In the first course, students will become familiar with the financial planning process. Furthermore, they will learn about budget and savings planning, borrowing and mortgages, and how investments and taxes impact financial planning. Insurance planning is another key component in financial planning and so this will be examined together with the broader concept of risk management. Upon successful completion, student will be able to implement best practices in budgeting, borrowing, constructing and analyzing personal financial statements.
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| BFIN 352 |
Personal Finance 2
Personal Finance 2
Course Code: BFIN 352 This course, preceded by the Financial Planning 1 course, is meant to assist students in preparing for financial planning careers in the financial services industry. On completion of both courses, students will be eligible to sit an examination set by the Canadian Securities Institute Global Inc. (CSI) for licensing purposes.
In this second course, students will build on the practical knowledge base learned from Financial Planning 1. Students will study components of a financial plan such as: tax planning, retirement planning, estate planning, and investment management. They will get a good understanding of Government and private pension plans together with other retirement savings plans and their applications to retirement planning. The significance of wills and power of attorney will be stressed in estate planning. Furthermore, they will learn about how business and family laws impact financial planning.
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| BISM 202 |
e-Commerce
e-Commerce
Course Code: BISM 202 In this course students will examine the essentials of electronic commerce - how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. Students will also explore the effect that e-commerce is presently having on the re-engineering of business processes, both at the front end (marketing and customer service) and the back office (operations and supply chain).
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| BMFS 153 |
Canadian Securities 1
Canadian Securities 1
Course Code: BMFS 153 Prepare for a career in investment or financial planning. In this first course, you will study the various financial markets and familiarize yourself with corporations and their financial structures. As well, you will analyze and interpret corporate financial statements and data, distinguish between debt and equity instruments and their financing methods. Successful completion of this course will allow you to take BMFS 412 Canadian Securities 2. On completion of each course, you will be eligible to sit in an examination set by the Canadian Securities Institute (CSI®) for licensing purposes.
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| BMFS 202 |
Canadian Securities 2
Canadian Securities 2
Course Code: BMFS 202 Using the conceptual framework developed by the Institute of Canadian Bankers, this course examines and classifies the generic characteristics of financial products and services provided by financial institutions. The goal of the course is to provide financial services professionals with the knowledge and skills necessary to match a client's financial needs with appropriate products and services.
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| BMFS 204 |
Financial Planning 1
Financial Planning 1
Course Code: BMFS 204 This course, followed by the Professional Financial Planning 2, is meant to assist students in preparing for financial planning careers in the financial services industry. On completion of both courses, students will be eligible to sit an examination set by the Canadian Securities Institute Global Inc. (CSI) for licensing purposes.
In this first course, students will become familiar with the financial planning process. Furthermore, they will learn about budget and savings planning, borrowing and mortgages, and how investments and taxes impact financial planning. Insurance planning is another key component in financial planning and so this will be examined together with the broader concept of risk management. Upon successful completion, student will be able to implement best practices in budgeting, borrowing, constructing and analyzing personal financial statements.
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| BMFS 253 |
Financial Planning 2
Financial Planning 2
Course Code: BMFS 253 This course, preceded by Financial Planning 1, is meant to assist students in preparing for financial planning careers in the financial services industry. On completion of both courses, students will be eligible to sit an examination set by the Canadian Securities Institute Global Inc. (CSI) for licensing purposes. In this second course, students will build on the practical knowledge base learned from Financial Planning 1. Students will study components of a financial plan such as: tax planning, retirement planning, estate planning, and investment management. They will get a good understanding of Government and private pension plans together with other retirement savings plans and their applications to retirement planning. The significance of wills and power of attorney will be stressed in estate planning. Furthermore, they will learn about how business and family laws impact financial planning.
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| BMGT 256 |
Recruitment and Selection
Recruitment and Selection
Course Code: BMGT 256 This course is designed to identify and teach the skills required in an organization to attract, select, and retain an effective workforce. The knowledge and skills acquired in the course will help the student undertake these activities to contribute effectively to the overall goals of an organization. The changing legal environment and the impact of legislation and the courts on the employment function are a major component of this course.
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| BMGT 257 |
Salary Compensation
Salary Compensation
Course Code: BMGT 257 This course is an overview of the theoretical issues, processes and practical applications involved in developing and administering a compensation system to attract, retain and motivate the required workforce. It examines the objectives, policies, techniques and standards necessary to meet the strategic goals of organizations and individual worker needs. Specific topics include: job analysis, job evaluation, labour market surveys, job pricing and salary administration functions.
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| BMGT 258 |
Human Resources Planning
Human Resources Planning
Course Code: BMGT 258 This course focuses on the critical role that human resource (HR) planning plays in supporting and achieving an organization's business strategy. Decisions to expand, merge or acquire another company, or to restructure or downsize, have a significant impact on the demand for and supply of employees. Moreover, the decision to pursue international growth, presents a unique set of challenges for HR including whether to use expatriate or local national employees. Forecasting employee demand, supply side concerns and succession management will be explored. Students will learn about environmental scanning, with respect to both external and internal business environments, explore the role of information management systems in HR planning and determine how to evaluate the effectiveness of HR activities.
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| BMGT 259 |
Pensions and Benefit Plans
Pensions and Benefit Plans
Course Code: BMGT 259 This course provides an overview of the characteristics, design features and strategic role of employee benefit plans within the framework of an employer's total compensation program. Specific topics include: benefit planning guidelines, principles of group insurance, government benefits integration, cost containment techniques and the features of various options for meeting retirement, employer and employee. Statutory requirements and regulations applicable to employer sponsored benefit plans will be covered, as well as the major features of specific government benefit programs.
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| BMGT 260 |
Occupational Health and Safety
Occupational Health and Safety
Course Code: BMGT 260 This course provides the student with an extensive/intensive analysis of current Ontario occupational health and safety legislation including the Occupational Health and Safety Act, WHMIS Regulations and Workplace Safety and Insurance Act.
The student will study the practical application of the legislation in the workplace including government, employer and employee/union roles and responsibilities. The emphasis is on accident and illness prevention, monitoring, maintenance and control systems for worker health and safety, as well as management of workers' compensation claims and appeals.
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| BMGT 261 |
Labour Relations
Labour Relations
Course Code: BMGT 261 Gain a working knowledge of the institutions and processes that govern employee-management relations in a unionized work environment. You will focus on the strategic and legal considerations, which influence decision-making for employers and employees facing the option of unionization or the impact of unionization. Major topics include historical development of the Canadian trade union movement, statutory certification procedures, unfair labour practices, the process of collective bargaining, the nature and contents of collective agreements, standard grievance procedures, conciliation and arbitration processes and the impact of strikes and lockouts.
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| BMGT 262 |
Project Management
Project Management
Course Code: BMGT 262 This course provides an overview of the field of project management, comprehensive knowledge about processes, and familiarity with tools and techniques required to manage projects. Students will learn the role of projects within organizations, and how to plan, execute, and close projects. The topics cover all of the project management knowledge areas and the process groups that are used for managing projects successfully. Emphasis is placed on applying project management methodologies, tools, and techniques to relevant business scenarios.
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| BMGT 263 |
Human Resources and Information Systems
Human Resources and Information Systems
Course Code: BMGT 263 This course provides an overview of the field of project management, comprehensive knowledge about processes and familiarity with tools and techniques required to manage projects. Students will learn the role of projects within organizations, and how to plan, execute, and close projects. The structure and the methodology of the course are based on the Guide to Project Management Book of Knowledge PMBOK 4th Edition published by the Institute of Project Management, (PMI) in 2008. The topics cover all of the project management knowledge areas, and the process groups that are used for managing projects successfully. Throughout the course, emphasis is placed on applying project management methodologies, tools, and techniques to relevant business scenarios.
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| BMGT 305 |
Training and Development
Training and Development
Course Code: BMGT 305 This course provides an overview of training and development (T&D) as a key managerial activity. The course demonstrates how T&D plays a key role in helping companies deal with competitive challenges by improving individual and group performance and organizational effectiveness. The student is introduced to current issues in T&D and develops an understanding of the major elements of TD including needs analysis, program design, program development, training methods, and program assessment.
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| MKTG 200 |
Database Management
Database Management
Course Code: MKTG 200 This course introduces the student to design and creation of databases, reporting, analysis, and customer relationship management concepts. Using This course introduces the student to design and creation of databases, reporting, analysis, and customer relationship management concepts. Using Microsoft Access in combination with Excel, the student will develop the functional skills that they need to apply a set of tools in a business context from a marketing perspective. Upon completion, students should be able to design and implement normalized database structures by creating simple database tables, queries, reports and forms; understand key concepts of customer relationship management (CRM), and how to apply them with the use Excel and Access to support business communication, decision-making, and the CRM process.
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| MKTG 202 |
Marketing Communications
Marketing Communications
Course Code: MKTG 202 This marketing communications course focuses on theoretical and practical approaches to marketing communications. It concentrates on five key areas; (1) online communications (2) offline marketing communication approaches, (3) creativity, (4) integrated marketing communications, and (5) metrics used to measure and evaluate this area of marketing. Students will complete a number of assignments, quizzes, and tests in this course to ensure knowledge is applied and practiced. Students will complete two projects, one on social media that includes the use of Twitter and LinkedIn, as well as the creation and writing of a blog for marketing purposes. This is followed by the creation of an integrated marketing communications recommendation that includes online and offline components, as well as a creative brief, creative concepts, media recommendations, press releases, print ads, and the metrics required to evaluate the campaign.
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| MKTG 204 |
Professional Selling
Professional Selling
Course Code: MKTG 204 This introductory course is designed to provide students with a basic understanding of the selling profession and its importance within the marketing environment. The students will understand the skills required to be successful in this field. Major topics include: strategic selling principles, prospecting, building relationships, conducting sales meetings, delivering sales presentations, dealing with objections and closing the sale. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student's communication, listening, presentation, team participation and problem solving skills.
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| MKTG 250 |
International Marketing
International Marketing
Course Code: MKTG 250 This course will introduce students to global marketing, including a survey of the wide variety of challenges and opportunities that confront today's international marketer. Students will analyze developed and developing nations role in the international economy, identify and describe vital cultural, economic and technological influences. Analyzing primary and secondary research information, students will evaluate different international markets, identify market opportunities and prepare a market entry proposal for a consumer product targeted at non-North American international markets.
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| MKTG 251 |
Internet Marketing
Internet Marketing
Course Code: MKTG 251 This course provides a theoretical and practical view of Internet marketing giving students an understanding of the conventions, approaches, and tools used to drive business. Students learn to write for the on-line environment and drive business using search engine optimization, display online ads, pay-per-click advertising, social media, public relations, email marketing, and blogs. They also learn to use online analytics to monitor and measure approaches used to drive website traffic and recommend changes. The role of ad serving platforms and affiliate marketing are also discussed as Internet marketing tools.
Students will complete a number of tests and assignments in this course to ensure knowledge is applied and practiced. The major project requires students to create and manage a blog from the start of the semester until its completion and use it as an online platform to which they drive traffic using Internet marketing tools. The course is designed with weekly classroom and lab sessions to ensure Internet tools are clearly explained and applied by all students on a weekly basis through assignments that must be completed in the lab. Attendance is required at all classroom and lab sessions.
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| MKTG 254 |
Small Business Planning
Small Business Planning
Course Code: MKTG 254 This course requires students to participate in writing a workable business plan for a new business, emphasizing the market research and marketing strategy components of the business plan.
The goal of the course is to give students an understanding of the planning issues involved in developing a new business. The course will allow students to see the relevance of entrepreneurship to their own lives and encourage them to consider self-employment as a career path.
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| MKTG 255 |
Marketing Planning
Marketing Planning
Course Code: MKTG 255 This senior-level marketing course in the Marketing program further enhances previously learned marketing skills, and brings them together in the development of a comprehensive marketing plan for the revitalization of a consumer product in Canada. Students, in teams, will be required to complete research and analysis of the industry, market, company and existing marketing program, competition and the marketing environment. They will identify and measure the size of the target market, and plan the positioning and all elements of the revised marketing program. Financials will include a three-year sales forecast and corresponding profit and loss statement for the revitalized product. In addition, each team will prepare and deliver a persuasive presentation of their marketing plan. Research skills, critical thinking and planning skills will be applied throughout the course.
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| MKTG 261 |
Starting a New Business
Starting a New Business
Course Code: MKTG 261 This course is designed to serve as an introduction to small business management. You will be introduced to the concepts of entrepreneurship and the business plan. You will gain a basic understanding of the considerations involved in deciding to enter independent business and the steps involved in starting a new firm. At the same time, you will be given the opportunity to develop your skills in problem solving and decision-making.
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| MKTG 262 |
Developing a Business Plan
Developing a Business Plan
Course Code: MKTG 262 Research and prepare a feasible business plan for a new, non-existent, firm of your choice (subject to approval by professor) and apply what you have learned in MKTG 261 Starting a New Business.
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| MKTG 264 |
Global Business
Global Business
Course Code: MKTG 264 The rapidly converging global economy has created a demand for managers who can effectively operate in an international/intercultural environment. This course is designed to help students develop practical insight into international management choices, and provide them with tools to analyze international, national, and regional environments. It also introduces students to international marketing, finance, human resources and logistics. This course is the entry point for the International Business certificate.
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| MKTG 265 |
International Banking and Finance
International Banking and Finance
Course Code: MKTG 265 The course focuses on the organization and payment of both export and import transactions. This includes letters of credits, documentary collections and other options available to a business that is engaged in international business. Students will be given practical instructions in how to complete transactions and how to avoid problems. This course will also introduce students to international financial institutions, foreign exchange risk management techniques and international financial securities/instruments. Students will also learn about various Canadian government organizations and programs that assist Canadian firms with foreign transactions and investments.
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| MKTG 266 |
Canadian Customs
Canadian Customs
Course Code: MKTG 266 This course will focus on the transporting of goods internationally and Canadian import and export procedures. Students will learn the structure of the international logistics and how to determine the cost of transporting cargo by various modes and routes of transportation, how to include the cost into the export quotation and/or the import costing. Students will also learn the advantages and disadvantages of various transportation modes, so that they can make appropriate choices. Students will also learn Canadian custom requirements and documentation using the harmonized system (HS) and other factors, such as free trade agreements, rules of origin, and product testing requirements, to determine tariff classifications and custom clearance procedures, for both Canadian imports and exports.
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| MKTG 267 |
Strategic Offshore Selling
Strategic Offshore Selling
Course Code: MKTG 267 International business demands managers that can adapt their negotiation approaches to buying and selling when there are differences in culture, government and ideology. This course adapts well-known negotiation techniques to the diverse international environments that are today's reality. Students will learn practical strategies to avoid common intercultural negotiation mistakes. They will also be introduced to methods that are used to improve their understanding of negotiation strategies and how to counter them.
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| MKTG 275 |
Strategic Marketing Management
Strategic Marketing Management
Course Code: MKTG 275 This is an advanced-level marketing course that examines marketing management within the context of the overall strategic planning of the company. Through the use of case studies, exercises and a simulation, students will assess the market potential for products and services offered by a firm, analyze competition and develop appropriate strategic marketing plans. Throughout the course financial analysis will be performed to assess the impact and effectiveness of proposed marketing strategies.
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| MOPS 251 |
Principles of Purchasing
Principles of Purchasing
Course Code: MOPS 251 The purpose of this course is to enable the students to understand how effective purchasing and supply management can contribute significantly to the success of most modern organizations. The course explores the nature of this contribution and the management requirements for effective and efficient performance. Throughout the course, emphasis is placed on the supply management process in the context of organizational goals rather than on the transactions associated with the purchasing. Several pedagogical features are included in this course to enhance presentation of the materials so that students can easily understand the concepts and apply them.
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| MOPS 252 |
Materials Management
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| MOPS 253 |
Productivity, Method and Improvement
Productivity, Method and Improvement
Course Code: MOPS 253 A look at the tools, techniques and philosophies behind the various programs in Business and Industry that attempt to improve work methods and to measure performance. We must make ourselves more cost conscious in order to be more competitive. The major sections covered will be methods analysis, methods improvement, time studies using stop watched and predetermined time systems, standard data and work sampling.
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| MOPS 254 |
Warehouse and Distribution Management
Warehouse and Distribution Management
Course Code: MOPS 254 The objective of this course is to provide students an overview of warehouse and distribution activities in order to make this part of the business operations more efficient and cost effective. Equipment applications, material handling concepts and technologies are topics that are going to be thoroughly addressed in an attempt to help the students understand how they can increase productivity, improve customer service, reduce operating costs, increase space utilization, and improve assets protection at their own workplace. Several pedagogical features are included in this course to enhance presentation of the materials so that students can easily understand the concepts and apply them. Throughout the course, emphasis is placed on applying concepts to up-to-date, real-world warehouse distribution management techniques and methods.
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| MOPS 255 |
Enterprise Resource Planning
Enterprise Resource Planning
|
In their final year, students choose courses from the list of business electives above. Many of these elective courses also link to part-time business certificates and professional accreditation.
