Business Administration - Professional Golf Management - Humber College

Our Program

Learn from the pros – winners from the world of golf who are keen to share their knowledge and love of the game to educate and inspire you. This advanced diploma program is taught by recognized industry professionals such as Bob Beauchemin, former Professional Golfers' Association (PGA) touring professional, Canadian Tour Commissioner and National Post top 50 golf instructor in Canada. Co-ordinating the program is Ray Chateau, the head coach of Canada's National College University Team and Humber College golf coach, who led the men's team to victory in the 2011 Royal Canadian Golf Association (RCGA) University/College National Golf Championship. As you interact with the movers and shakers of the sport, you'll gain a better understanding of the trends and opportunities in the golf business.

With 90 per cent of the focus on the business of golf and the remaining 10 per cent on the game, the program features courses on marketing and finance; turf, bar and restaurant management; accounting; human resources; selling; retail management; course design, sport psychology and more.

Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.

Your Career

Canada's fast-growing and lucrative golf industry generates billions of dollars per year, and Humber's Business Administration – Professional Golf Management will get you on course for a promising career. Your deep understanding of both the sport and the business side of the game will make you an asset among employers who are seeking talented professional golf managers. Choose from a variety of management opportunities: manage a course, pro shop or facility; direct a tournament or special event; become a teaching professional, or be a retail sales agent or manager with a golf equipment and apparel manufacturer.

Our Facilities

More than $100,000 has been invested in The Business School’s on-campus golf lab and player development program. These lab facilities help prepare students in the Professional Golf Management program to pass the CPGA’s (Canadian Professional Golfers’ Association) Playing Ability Test (PAT).

Work Placement

Students complete two paid internships combining classroom study with practical work experience. Each lasts eight to 24 weeks and takes place from April to October, following semester two and semester four. Students will be required to record the completion of specified golf industry tasks, duties and skills in an internship journal. Students are responsible for finding their own placement; however, Humber is actively involved in the golf industry and hosts a job fair each December to assist students in securing their placement.

Our Industry Partnerships

Humber’s Professional Golf Management program is proud of its partnership with BraeBen Golf Club and Mississauga Dome – the provider of off-season playing privileges for Humber golf students. Employers of this program include the more than 800 Ontario golf facilities.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit humber.ca/transferguide.

Professional Accreditation, Endorsement and Recognition

This program meets the minimum three-year diploma requirement for the formal business component of the PGA of Canada Candidate for Membership program.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
Grade 12 English (ENG4C or ENG4U). If English is not your first language, refer to the English Language Proficiency Policy
Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U)
Two Grade 11 or Grade 12C, U or M courses in addition to those listed above
Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application

Note: For more information, refer to Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.

Fees / Scholarships

The 2013/2014 fee for two semesters is

domestic $5,560.84
international $12,950.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.

Curriculum (View the 2012/13 Curriculum)

Semester 1

Course Code	Course Name
BPGM 100	Business Fundamentals Business Fundamentals Course Code: BPGM 100 This course will serve as a broad introduction to business in Canada today and the environmental forces influencing the nature of organizations. Students will examine the purposes and activities of organizations of various types, sizes and structures, and the interrelationship among functional areas within the organization. Students will begin to study the dynamic relationships between business, government, and labour and the nature and impact of competition on small, medium and large businesses within various industries, both domestically and internationally. Throughout this course students will develop and enhance their ability to work effectively in teams, gain confidence and take ownership of their learning, manage their time effectively and efficiently, conduct academic and applied research, and develop and deliver professional and persuasive business presentations. These essential business skills will establish the foundation of future academic success, while preparing students for the professional demands of a career in business.
BPGM 112	Careers in Professional Golf Management Careers in Professional Golf Management Course Code: BPGM 112 This seminar course will provide an opportunity for those who wish to pursue professional golf careers to assess their personal suitability as well as develop career management strategies. Various aspects of the golf industry including an introduction to the Canadian Professional Golfers? Association (CPGA) will be examined.
BPGM 121	Marketing 1 Marketing 1 Course Code: BPGM 121 This is an introductory marketing course. A realistic examination of how marketing is practiced in Canada today will be stressed throughout. The course will also translate basic marketing fundamentals into the specific area of golf management. The basic approach of the course is one that teaches marketing as a total system of business actions, as opposed to an assortment of fragmented activities. The course assumes the viewpoint of marketing management within the scope of an individual business. Students should understand the basic principles of marketing and how they apply toward generating profitable business growth while providing benefits to customers.
BPGM 122	Management Accounting in Golf Operations 1 Management Accounting in Golf Operations 1 Course Code: BPGM 122 The course assumes no accounting background on the part of the student. The course covers the complete accounting cycle, from the recording of transactions in journals through to the preparation of various types of financial statements used by businesses. Various books of entry are introduced. Business terms will be introduced throughout the course. The goal of the course is to give the student a basic understanding of how business transactions are recorded and summarized into financial statements to be used by the business in managing operations.
BPGM 124	Golf Operations Golf Operations Course Code: BPGM 124 Golf professionals must be experts in the management of all golf related activities at a private or public club. Upon completion of this course, the student will be able to: co-ordinate golf tournaments, schedule staff, utilize club management software and perform opening and closing procedures. The student will understand the importance of a policies and procedures manual and professional protocol.
WRIT 100	College Reading and Writing Skills College Reading and Writing Skills Course Code: WRIT 100 College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain. Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English. To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills. To complete WRIT 100 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.

Semester 2

Course Code	Course Name
BMTH 120	Mathematics of Finance Mathematics of Finance Course Code:
BPGM 150	Co-operative Internship 1 Co-operative Internship 1 Course Code:
BPGM 155	Fundamentals of Golf Fundamentals of Golf Course Code: BPGM 155 This course provides students with the opportunity to receive formal golf coaching in order to improve their personal games. The latest training aids and video technology will be utilized. Participants will be required to submit a logbook that chronicles their practice and playing habits during the semester. The logbook will also chronicle the general golf information students are receiving and from what sources. Students will be required to be able to articulate the fundamentals of golf, ball flight laws, the mind's role in acquiring skills and performance. The mental skills required to play your best golf and the role of physical fitness as it applies to golf will be covered. As well, students will be exposed to and tested on shaft technology, club head design, golf balls, and custom club fitting.
BPGM 165	Computer Applications in Golf Operations Computer Applications in Golf Operations Course Code:
BPGM 170	Management Accounting in Golf Operations 2 Management Accounting in Golf Operations 2 Course Code:
GNED 101	An Introduction to Arts and Science An Introduction to Arts and Science Course Code: GNED 101 The humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts. The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions.
WRIT 200	Workplace Writing Skills Workplace Writing Skills Course Code: WRIT 200 Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in WRIT 100 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete WRIT 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet.

Semester 3

Course Code	Course Name
BPGM 210	Intermediate Golf Principles Intermediate Golf Principles Course Code: BPGM 210 This course will build on the learning outcomes of BPGM 113 Fundamentals of Golf and will focus on the application and demonstration of the core fundamentals of the game of golf. Explanation and demonstration of ball flight laws, pre and in swing principles as well as various preferences that may be used in the golf swing will be required and tested. Students will be exposed to the documentation and analysis of statistical information relating to their golf games in order to develop a plan for improvement. Students will receive formal coaching in order to improve their golf games. The latest training aids and video technology will be utilized.
BPGM 230	Microeconomics Microeconomics Course Code: BPGM 230 The course will explore economics as economists see it, not a collection of facts about markets, but a powerful approach to thinking about almost any human behavior. Economics is the study of how society and individuals use limited resources to meet their needs. Microeconomics focuses on the individual and the firm but also considers the role of government in the economic organization. Specifically, it examines consumer demand, supply, prices, and the role of market structures in making decisions about what to do, what to buy, what to sell and what to pay in a business environment that encompasses both the old and new economies.
BPGM 231	Retail Management Retail Management Course Code: BPGM 231 The golf pro shop can be a critical revenue generator for the golf professional or the club. For the professional, it can represent a significant portion of personal earnings and for the club it represents not only income but in many cases is a measuring stick of the golf professional's performance. As a professional, you must have a good understanding of your market, your products, your suppliers and your competitors. Without a sound working knowledge of these factors, it is difficult to create a meaningful and successful retail situation. The course is designed to follow the logical steps that a young professional would use in setting up a first retail pro shop.
BPGM 234	Turf Management Turf Management Course Code: BPGM 234 The course will provide a general overview of the duties and responsibilities of a golf course superintendent from day-to-day operations, through a full season and long range planning. Students will be introduced to many of the modern day challenges that superintendents face.
BPGM 235	Golf Course Design Golf Course Design Course Code: BPGM 235 The golf industry is experiencing a period of rapid growth in the development and redevelopment of golf facilities. This course will provide an overview of the issues to be considered in developing or redeveloping a golf facility. The course introduces you to the role of the architect, the approval process, golf course design concepts, construction and renovation.
BPGM 242	Managerial Accounting In Golf Operations Managerial Accounting In Golf Operations Course Code: BPGM 242 This course introduces the student to basic financial analysis of the Income Statement, the Balance Sheet, and the Statement of Retained Earnings. It introduces the Statement of Cash Flows that takes the student from the realm of score keeping to analyzing how management has used capital and other resources to fund business activities. At the same time, the student is introduced to the financial ratio analysis that is used as a tool to gauge the financial health of a business. The course also introduces the student to defining, classifying and measuring liabilities for the purpose of reporting useful information about them to the decision-maker. The student will actively demonstrate knowledge of liabilities such as warranties, taxes, and short-term notes payable and bonds by figuring interest rates and returns. The course also deals with profit planning, budgeting, financial planning and decision-making, examining how volume, price, product mix, and product costs relate to one another; the interdependence of the financial structure and capital structure of a business entity; and the setting of corporate objectives and priorities, projected financial results, and the feedback mechanisms comparing actual results to predetermined standards. The objective of this course is to demonstrate how financial information is used in forecasting, budgeting, and measuring the various financial operations of a business enterprise.

Semester 4

Course Code	Course Name
BPGM 250	Co-operative Internship 2 Co-operative Internship 2 Course Code:
BPGM 251	Macroeconomics Macroeconomics Course Code:
BPGM 252	Organizational Management Organizational Management Course Code:
BPGM 253	Bar and Restaurant Operations Bar and Restaurant Operations Course Code:
BPGM 254	Professional Selling Professional Selling Course Code:
BPGM 255	Finance in Golf Operations Finance in Golf Operations Course Code:
ECON 204	People, Money and Markets People, Money and Markets Course Code: ECON 204 The financial markets have grown dramatically in the past two decades. They now affect the fate of entire nations and regions, the tax and spending policies of governments, the interest-rate regimes of central banks and even the outcome of elections. As such, the financial markets touch the lives of ordinary people. The mortgage rates they pay to finance their homes are increasingly at the whim of traders in London, Hong Kong, Toronto and New York. The same is true of the public services people receive, such as highways, bridges, parks, schools, unemployment insurance, and old age pensions. More and more people now rely on the financial markets to generate income to purchase houses and cars, as well as to finance their children’s education and their own retirement. This course will familiarize students with the key features of the financial markets. It will begin by explaining what stocks, bonds, derivatives, and currencies are, and introduce alternative investments such as mutual and hedge funds, indexes and index investments. It will then describe the main players in these instruments and how they trade them. With this foundation, the course will then proceed to examine the impact those markets are having on our politics and everyday lives. The guiding question throughout the whole course will be this: are the financial markets, with all their growing might, serving the public interest?

Semester 5

Course Code	Course Name
BPGM 305	Strategic Marketing Planning Strategic Marketing Planning Course Code:
BPGM 310	New Enterprise Management New Enterprise Management Course Code:
BPGM 320	Human Resource Management Human Resource Management Course Code:
BPGM 325	Canadian Business Law Canadian Business Law Course Code:
BSTA 200	Business Statistics Business Statistics Course Code: BSTA 200 This course covers modern descriptive and inferential statistics. The course deals with the application of formulas, techniques and computer use. Emphasis will be on the recording, presentation and analysis of data, forecasting and decision-making.
PSYC 207	Psychology and Sport Psychology and Sport Course Code: PSYC 207 The course Psychology of Sport examines three dimensions: 1) methods to establish a learning and social environment that would enhance the effectiveness of coaches and maximize the skill and personal growth of athletes, 2) an introduction to the techniques for developing and refining mental training skills to enhance sports performance and personal growth, and 3) an introduction to related issues such as staleness and burnout, psychology of injury and injury rehabilitation as well as retirement from athletics. This course will provide the student with a greater understanding of how psychological skills training and coaching behaviour influences an athlete's ability to excel, along with strategies designed to increase one's ability to motivate oneself and others. In addition to examining the influence of the coach on an athlete’s sport experience, a critical view is taken of the role of psychosocial factors such as motivation, reinforcement, training environment and personal and professional development. Psychological principles and theories are studied and the student is given practical opportunities to apply this knowledge to sport and life settings.

Semester 6

Course Code	Course Name
BPGM 353	Training and Development Training and Development Course Code: BPGM 353 This is an introductory course in training and development, which provides an overall understanding of T&D as a key managerial activity. As well, the course demonstrates how T&D may be used to improve individual and group performance and organizational effectiveness. The student is introduced to current issues surrounding T&D and develops an understanding of the major elements of T&D including needs analysis, program design, training methods, and methods to evaluate the effectiveness of an organization's T&D initiatives.
BPGM 355	Advanced Golf Principles Advanced Golf Principles Course Code: BPGM 355 Advanced Golf Principles builds on the golf concepts learned in BPGM 155 Fundamentals of Golf, and BPGM 210 Intermediate Golf Principles, by further developing an understanding of the following aspects of one's game: physical skills (swing technique) properly fitted equipment physical fitness and nutrition mental skills.
BPGM 360	Business Strategy Business Strategy Course Code: BPGM 360 This course examines types of complex decisions made by functional and senior managers. MGMT 4502 challenges students to apply and expand upon knowledge acquired in previous courses and understand the importance of collaboration among business functions. Particular attention is paid to the integral role of the marketing function and its responsibilities to other areas within the business such as R&D, finance and operations. Students will understand methods and tools used to formulate strategy, but will also examine the decisions and tactics required to implement, monitor and adjust plans in a competitive and uncertain environment. This course also examines the unique challenges managers of high-tech industries experience, including shorter product lifecycles, consumer behaviour, joint ventures and industry standards. Subject matter is reinforced through extensive small group discussions, in depth examination of current strategies adopted by actual firms, and analysis of case studies completed individually and in small groups.
BPGM 361	Business Policy in Golf Operations Business Policy in Golf Operations Course Code: BPGM 361 Business Policy will serve as a capstone course in the Professional Golf Management program by incorporating aspects from all discipline areas (finance and accounting, human resource management, marketing, golf operations etc.) The course will be offered to graduating professional golf management students and will challenge students to integrate and synthesize their understanding of business issues gained in prerequisite courses and work terms. The course makes extensive use of case studies and group discussions to develop business concepts, to relate them in a general business context and to apply them to the golf business.
BPGM 368	Golf Club Administration Golf Club Administration Course Code: BPGM 368 This course presents key concepts and information about administering a golf facility. It will provide an overall understanding of the golf professional's role in a golf organization such as that of a general manager. Knowledge will be gained as to how boards and committees and other important stakeholders are involved in the successful management of a golf operation. This includes organizational structures, internal staff organization, meetings, the organization's mission, goals and objectives, as well as membership recruitment and retention and internal marketing, service and training. Students will learn principles involved in leadership, goal setting, problem solving and communication in this context, and gain experience from assignments and in-class workshops on these and related issues. A study of the organizational structure of a golf facility and the techniques required in effective meeting management will provide practical knowledge and tools for use in careers as golf club professionals and managers.
GNED	General Education Elective General Education Elective Course Code: GNED The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Introduction to Liberal Arts and Sciences GNED 101 An Introduction to Arts and Sciences Anthropology ANTH 202 Physical Anthropology ANTH 205 Cultural Anthropology Arts ARTS 138 Understanding Movies: An Introduction to Film Studies ARTS 229 Musical Pioneers ARTS 241 Exploring Music and Film ARTS 246 Art and Artists - Money, Madness and Masterpieces Cultural Studies CULT 211 Conspiracy Theories and Critical Thinking CULT 214 AlterNative Pathways: Aboriginal People in Canada CULT 217 Encounter with Latin America CULT 228 Pop Culture: Shaping How We Live CULT 236 China: The Next Superpower CULT 239 Digital Culture CULT 242 Culture, Technology and Identity CULT 243 Crossing Borders: Migration and Culture CULT 244 Gender, Race and Ethnicity CULT 245 The Body: Beauty, Sex and Consumerism CULT 248 Women and Popular Culture Economics ECON 110 Real Life Economics ECON 204 People, Money and Markets ECON 206 The History of Money English ENGE 110 Literature: An Introduction ENGL 239 Dark Days Ahead ENGL 242 Pulp Fiction ENGL 246 Contemporary Fiction ENGL 247 Life Stories ENGL 248 Voices from the Underground Geography GEOG 210 The Nature of Ontario GEOG 212 Political Geography History HIST 110 Canada: The Good, the Bad and the Ugly HIST 203 Monsters of the 20th Century HIST 217 History of War HIST 218 The Making of the Modern World HIST 222 The Age of Europe: From the Enlightenment to 1989 Humanities HUMA 137 Art Matters: An Introduction to the Philosophy of Art HUMA 226 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 235 World Religions HUMA 241 Risky Business: Living in a Dangerous World HUMA 242 Vampires: In Film and Literature HUMA 244 Ordinary Heroes: Extraordinary Lives! HUMA 250 God, Science and Religion Languages SPAN 110 Introductory Spanish 1 Philosophy PHIL 100 Ideas: An Introduction to Philosophy PHIL 110 The Love of Wisdom: An Introduction to Philosophy PHIL 217 Ethical Issues PHIL 225 Philosophy of Love and Sex PHIL 227 Business Ethics PHIL 228 Success: Philosophical Perspectives PHIL 229 Violence, Order and Justice: An Introduction to Political Philosophy PHIL 230 Environmental Ethics Political Science POLS 110 Introduction to Politics POLS 204 Morality, Democracy and Politics POLS 219 Globalization POLS 223 War and Terrorism POLS 224 Justice, Equality and Rights POLS 225 Environmental Policy and Economics Psychology PSYC 110 Psychology - An Introduction PSYC 205 Applied Psychology and Leadership PSYC 207 Psychology of Sport PSYC 210 Psychology - Developmental PSYC 220 Psychology - Social PSYC 230 Psychology - Abnormal Science SCIE 110 The Science of Everything SCIE 208 Water: A Life or Death Issue SCIE 213 Astronomy: The Evolving Universe SCIE 216 Origins of Life SCIE 219 Dangerous Earth SCIE 221 The Environment SCIE 223 Astrobiology: Life in the Universe SCIE 224 Discovering Dinosaurs Sociology SOCE 100 Canadian Society and Culture SOCI 110 Sociology: Introduction SOCI 205 Social Entrepreneurship: Profit, People and the Planet SOCI 219 Sport and Society SOCI 232 Gender, Power and Society SOCI 233 Sociology of Cultural Difference SOCI 234 Society and Conflict SOCI 236 Issues in Crime SOCI 237 Sociology of Fashion SOCI 238 Sociology of Food SOCI 239 Citizenship, Immigration, and Democracy SOCI 240 Sociology of the Family SOCI 246 Sociology of Emotions SOCI 247 Leadership SOCI 249 Imagining the City SOCI 257 Canada Today SOCI 277 Sexual Diversity: Contemporary Social Issues

Diploma to Degree

Humber offers pathways from Ontario college diplomas to Humber degrees. Find out where your diploma can take you.

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May 2013 Program Availability

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