Business - Marketing (2015/16 Program)

Program Code: 
Program Length: 

Four semesters, beginning in September, January and May

Contact Information: 

Christine McCaw
Program co-ordinator
416.675.6622 ext. 4611

Admission Requirements

To be eligible for admission, you must possess the following:
• Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
– Grade 12 English (ENG4C or ENG4U or equivalent)
– Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent)
– Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above


Mature student status


College or university transfer status

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.


The 2015/2016 fee for two semesters is
– domestic $3,875.82
– international $14,200.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2015/2016 academic year. Fees are subject to change. Refer to our detailed fee information.

Our Program

Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace, use a range of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

Your Career

Business – Marketing is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your expansive marketing training will open doors to a wide range of career opportunities, including as a marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics, events co-ordinator, eBusiness solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Our Facilities

Students develop skills with customer-relationship management (CRM), database, and presentation/Internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.

Work Placement

Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Your Future Study Options

Graduates with an overall grade point average (GPA) of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.

Graduates must also possess ENG4U or Humber’s COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12 U-level Mathematics or Humber’s BMAT 220/BMAT 120 Mathematics of Finance and BSTA 300/BSTA 200 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form.

This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber’s extensive transfer system. Visit for detailed information.

List of Courses
Semester 2
Course Code Course Name
BACC 152 Financial Accounting 1
BECN 150 Microeconomics (Business)
BLAW 150 Business Law
BMGT 152 Principles of Management
MKTG 150 Consumer Services
WRIT 200 Workplace Writing Skills
Semester 3
Course Code Course Name
MKTG 202 Marketing Communications
MKTG 203 Marketing Research
MKTG 204 Professional Selling
MKTG 205 Retailing
MKTG 207 Database Management
Select 1 of the following courses
GNED General Elective
Semester 4
Course Code Course Name
MKTG 250 International Marketing
MKTG 251 Internet Marketing
MKTG 254 Small Business Planning
MKTG 255 Marketing Planning
Business - Marketing Electives
Select 1 of the following courses
BUSN 250 Business Placement
MKTG 299 Ontario Colleges Marketing Competition
Select 1 of the following courses
GNED General Elective