Business – Marketing is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.
Your expansive marketing training will open doors to a wide range of career opportunities, including as a marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics, events co-ordinator, eBusiness solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.
If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.
Students develop skills with customer-relationship management (CRM), database, and presentation/Internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.
Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
Your Future Study Options
Graduates with an overall grade point average (GPA) of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.
Graduates must also possess ENG4U or Humber’s COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12U-level Mathematics or Humber’s BMAT 220/BMAT 120 Mathematics of Finance and BSTA 300/BSTA 200 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form.
This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber’s extensive transfer system. Visit humber.ca/transferoptions for detailed information.