Business - Marketing

Business - Marketing (2016-2017)

Program Code




September 2016: Open
January 2016: Open
May 2016: Open

Program Length

Four semesters, beginning in September, January and May


Contact Information

Christine McCaw
Program co-ordinator
416.675.6622 ext. 4611


The 2015/2016 fee for two semesters is
– domestic $3,875.82
– international $14,200.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2015/2016 academic year. Fees are subject to change.

Admission Requirements

To be eligible for admission, you must possess the following:
• Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
– Grade 12 English (ENG4C or ENG4U or equivalent)
– Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent)
– Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above
• Mature student status
• College or university transfer status

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Our Program

Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace, use a range of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

List of Courses

Semester 3

Select 1 from the following courses

Semester 4

Business - Marketing Electives
Select 1 from the following courses

Select 1 from the following courses

Your Career

Business – Marketing is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your expansive marketing training will open doors to a wide range of career opportunities, including as a marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Our Facilities

Students develop skills with customer-relationship management (CRM), database, and presentation/Internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.

Work Placement

Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Your Future Study Options

Graduates with an overall grade point average (GPA) of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree programs. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.

Graduates must also possess ENG4U or Humber’s COMM 200/WRIT 100 or COMM 300/ WRIT 200 with a grade of 70 per cent or more, plus any Grade 12 U-level Mathematics or Humber’s BMAT 220/BMAT 120 Mathematics of Finance and BSTA 300/BSTA 200 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form.

This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber’s extensive transfer system. Visit Transfer Options for detailed information.

End Notes

Humber has been granted consent by the Minister of Training, Colleges and Universities to offer this degree for a seven-year term starting April 27, 2012. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber shall ensure that all students admitted to this above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Check back for further updates.


Students work on each other in the Humber Spa
October 7, 2015 - 1:58pm

Students get hands-on experience in the Humber Spa

Manicures are a popular service at the Humber Spa – and definitely bring a literal meaning to the term “hands-on learning.”

Upcoming Events

11:00am to 3:00pm

Farmhouse Fresh at the Humber Spa

Join the Humber Spa and find out more about Oprah fave brand Farmhouse Fresh. Demonstrations, free samples and raffle.