2014/15 Program

Business - Marketing

Our Program

Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace, use a range of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

Your Career

Business – Marketing is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your expansive marketing training will open doors to a wide range of career opportunities, including as a marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics, events coordinator, eBusiness solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Our Facilities

Students develop skills with customer-relationship management (CRM), database, and presentation/Internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.

Work Placement

Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Your Future Study Options

Graduates with an overall grade point average (GPA) of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.

Graduates must also possess ENG4U or Humber’s COMM 200/WRIT 100 or COMM 300/WRIT 200 with a grade of 70 per cent or more, plus any Grade 12U-level Mathematics or Humber’s BMAT 220/BMAT 120 Mathematics of Finance and BSTA 300/BSTA 200 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form.

This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber’s extensive transfer system.

For detailed information, visit humber.ca/transferguide.

Admission Requirements
  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
  • Grade 12 English (ENG4C or ENG4U). If English is not your first language visit the English Language Proficiency Policy
  • Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U)
  • Two Grade 11 or Grade 12C, U or M courses in addition to those listed above
  • Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application

Note: For more information, refer to Selection Procedures.

Meeting the minimum requirements does not guarantee admission to the program.


The 2014/2015 fee for two semesters is
• domestic $3,779.56
• international $13,900.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2014/2015 academic year.
Fees are subject to change. For more information, refer to Fees and Financial Assistance.


Semester 1

Course Code Course Name
BISM 120 PC Business Essentials
BMAT 220 Mathematics of Finance
BMGT 100 Introduction to Business
COMM 200 College Reading and Writing Skills
HUMA 024 An Introduction to Arts and Sciences
MKTG 111 Marketing

Semester 2

Course Code Course Name
BACC 100 Financial Accounting 1
BECN 100 Microeconomics (Business)
BLAW 100 Business Law
BMGT 201 Principles of Management
COMM 300 Workplace Writing Skills
MKTG 211 Consumer Services

Semester 3

Course Code Course Name
GNEDG000 General Education Electives
MKTG 205 Retailing
MKTG 301 Database Management
MKTG 310 Marketing Research
MKTG 311 Professional Selling
MKTG 406 Marketing Communications

Semester 4

Course Code Course Name
GNEDG000 General Education Electives
MKTG 400 Marketing Planning
MKTG 404 Internet Marketing
MKTG 461 Small Business Planning
MKTG 470 International Marketing
Business - Marketing Electives
Course Code Course Name
BUSN 455 Business Placement
MKTG 500 Ontario Colleges Marketing Competition