The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs.
Potential areas of employment available to qualified graduates include tourism and economic development; arts and culture; wedding planning; sports and recreation; meeting and convention planning; business associations; entertainment; municipal, provincial or federal governments; not-for-profit and charitable organizations; trade shows and expositions; hospitality and travel; community organizations; and convention centres. Entry-level positions include event co-ordinator, marketing assistant, special events organizer, promotion co-ordinator, account representative, trade show planner, conference co-ordinator and corporate meeting planner.