Event Management

Course Code: BEMP 5000

This course will introduce students to the breadth of the event industry. Students will develop their knowledge of various types of events including; meetings, conferences, galas, exhibitions, trade shows social events, fundraising events and sporting events.

Course Code: BEMP 5001

This course will focus on the macro elements involved in planning an event. Students will have an opportunity to develop and demonstrate an understanding of event research and needs assessment, as a starting point for event planning. Critical path, goal development, and program administration are explored. In addition, emphasis is placed on task diagnosis, time frames, analysis of work problems, and alternative work designs for improving the organizational performance and effectiveness of events.

Course Code: BEMP 5002

This course builds on the students? skills and knowledge gained in BEMP 501 Event Planning. Students will apply their skills in concept research and the integration of theme, decor, audio/visual and entertainment in the event. The process of incorporating performing artists and entertainers as part of event entertainment will be introduced. The process of securing artists, negotiating contracts and stage and technical management will be developed.

Course Code: BEMP 5003

This course introduces students to the concepts, functions and techniques of accounting and financial management, providing a disciplined approach to the understanding and execution of these functions within event management. Students will learn how to develop and monitor a budget, including ticket/receipt control, sales reports and breakeven analysis. Basic accounting principles will be reviewed early on.

Course Code: BEMP 5004

This course initially introduces students to the fundamental concepts of marketing as they pertain to event management. As the course progresses, these concepts and principles are applied to the event marketplace where a disciplined approach to the planning and execution of marketing strategies is introduced. This is a hands-on, practical course where students learn the aspects of marketing through lectures, discussions, case studies and practical workshops.

Course Code: BISM 5000

Computer skills have become crucial to managers and administrators. This hybrid course provides students with the resources and guidance to develop skills in Microsoft Office 2007 applications, focusing on four key areas: Word, PowerPoint, Excel and Access. It is a self-taught course, where student access and master the material through the web-based training program, MyITLab. While learning about Office 2007, students will develop skills in self-discipline and detail orientation.

Course Code: WORK 5005

This course prepares Marketing Management students for their work placement in the second semester, and their eventual careers. The course will help students to identify appropriate placement opportunities based upon student interest. Emphasis will be placed on the development of generic employability skills of particular importance to employment in the marketing management field.

Course Code: BEMP 5006

This course details strategic selling principles and techniques, as well as revenue generation. Students will develop skills required for planning, making sales calls and providing follow-up to clients. Major topics include: strategic selling principles, prospecting, building relationships, conducting sales meetings, delivering sales presentations, and dealing with objections and closing the sale. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student?s communications, listening, presentation, team participation and problem-solving skills.

Course Code: BEMP 5007

This course provides students with an understanding of the legal aspects of business law as they apply to event management. The overall objective is to enable students to recognize, analyze, and evaluate legal issues for the purpose of making and articulating appropriate decisions in the workplace. This course focuses on employment law, tort, and contract concepts as well as overall risk management practices with the industry.

Course Code: BEMP 5008

This course provides students with in-depth knowledge of common human resources techniques. The course will focus on volunteer and staff resources needed to effectively plan, co-ordinate and execute events. In addition to an emphasis is on recruitment, supervision, training, evaluation, and recognition of staff, volunteer management will be developed. Many events are completely volunteer-driven, this course will develop students? skills in managing, motivating, planning, recruiting, training, scheduling and evaluating volunteers.

Course Code: BEMP 5009

This course focuses on the food and beverage functions for events. The type and quality of food, beverage, and service delivery are critical to the success of an event. Students will gain an appreciation of the expertise required to develop menus, pair cocktails with various food styles, and the staffing, logistics, and venue requirements to properly execute the food and beverage requirements of an event. Topics will include dietary restriction and cultural sensitivities.

Course Code: BEMP 5100

This course enables students to practically apply the knowledge and skills developed within the program. Students will participate in event teams that will conceptualize, design and execute a fully self-funding event. Team policies and procedures will be created and adhered to while members execute tasks from their detailed critical path. Teams are expected to develop budgets, marketing materials, execute sales strategies and secure sponsorship.

Course Code: WORK 5120

This course provides students with an opportunity to apply the skills and knowledge gained in the Event Management program in a specific workplace setting. With the instructor?s support, students are required to find a suitable organization to host a 160-hour (4-week), paid or unpaid work placement. Students will be required to document both the employment experience and their knowledge of business applications and theories through a series of assignments.

Course Code: WORK 5570

This course provides students with an overview of marketing careers in a wide variety of organizations and industries, and an opportunity to network with seasoned marketing practitioners.