The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs.
Potential areas of employment available to qualified graduates include tourism and economic development; arts and culture; wedding planning; sports and recreation; meeting and convention planning; business associations; entertainment; municipal, provincial or federal governments; not-for-profit and charitable organizations; trade shows and expositions; hospitality and travel; community organizations; and convention centres. Entry-level positions include event co-ordinator, marketing assistant, special events organizer, promotion co-ordinator, account representative, trade show planner, conference co-ordinator and corporate meeting planner.
Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you have learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.