This course will focus on an understanding of global marketing, as it relates to fashion, and an appreciation of the challenges, opportunities and complexities confronting today's international marketer.  It will examine ideas, concepts, and strategies that are needed for the adaptation of marketing principles based upon the recognition of differences. In particular, the course emphasizes the cultural/environmental aspects of international marketing and stresses the integration of culture and marketing functions in the fashion/cosmetic/fragrance industries.

This course analyzes promotional strategies and techniques used in fashion. It examines components of the promotion mix including advertising media, direct marketing, sales promotion, publicity, public relations and special events. The social, ethical and legal implications are also examined.

This course will critically examine the business environment within the Canadian textile and apparel industry and how it impacts sourcing decisions.  It will analyze international markets, with an emphasis on those countries with viable fashion related manufacturing sectors.  The logistical movement of product and also the replenishment of inventory will focus on the principles of supply chain management.

This course will examine advertising using various platforms, including those virtual.  Emphasis will be on the role and function of social media (blogs, twitter, wikis)   and how they can be integrated into an effective campaign.  Also included will be the construction of creative briefs, creative concepts, media recommendations, press releases, print ads, and the metrics required to evaluate the campaign’s effectiveness.

This is a capstone course integrating concepts and theories from previous courses.  The content of this course will be case studies of fashion/cosmetic/fragrance companies, both successful and unsuccessful.  This course requires critical and strategic deduction to effectively analyze the case studies.  Students will also conduct research to support their conclusion; engage in decision-making, which will demand creativity, teamwork, problem-solving, interpersonal, time management and presentation skills.

This course provides students with the opportunity to learn about industry associations, credentials and long-term career prospects in the fashion management industry from guest speakers who address the class on various aspects employment opportunities, as well as entrepreneurial ventures.

This course provides students with an opportunity to apply the skills and knowledge gained in the Event Management program in a specific workplace setting. With the instructor’s support, students are required to find a suitable organization to host a 160-hour (four-week), paid or unpaid work placement. Students will be required to document both the employment experience and their knowledge of business applications and theories through a series of assignments.