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School of Media Studies & Information Technology

2012/2013 Program Availability

Lakeshore
Fall:
Open
Type:
Ontario Graduate Certificate
Postgraduate
Campus: Lakeshore
Program Code:
10381
Length:

Three consecutive semesters, beginning in September

CONTACT INFORMATION:
Ken Wyman, CFRE, program co-ordinator | 416.675.6622 ext. 3013 | ken.wyman@humber.ca
  • Our Program

    This is the only full-time fundraising and volunteer management program in the Toronto area. You will gain valuable experience through hands-on projects and case studies. You will learn to design and run organized, highly effective campaigns. In one intensive year this fundraising course will help you discover the latest trends in ethical philanthropy. You’ll explore how to get grants, run special events, create direct marketing materials, reach out to wealthy major donors, and much more. You’ll dive into new trends in fundraising and managing volunteers online through websites, email, social media, ePhilanthropy and more.

    Your teachers are experienced and award-winning non-profit leaders. They inspire, share secrets, and develop strategies that work in real-life situations. Small classes let you work closely with the top professionals in this field.

    Your fundraising and volunteer management courses help you discover how you can achieve success in co-operation with volunteers, boards of directors and staff. You’ll develop your abilities in relationship building, presentations, and human resources management. In computer labs students also learn how to use the latest fundraising donor database software including The Raiser’s Edge.

    Professional networking opportunities are plentiful. You’ll have many opportunities to work on assignments with dynamic charities. You’ll participate in major professional events. Students have published their fundraising research projects and several have won awards.

    Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.

  • Professional Accreditation

    Advanced education and a graduate fundraising and volunteer management certificate considerably enhance a fundraising and volunteer manager’s abilities and career potential. However, fundraisers and volunteer managers in Canada are not required by law to meet specific educational standards. They do not have to be approved, licensed, registered, or members of any professional or government-approved body. People can enter this line of work without specialized training. Specialized training is no guarantee of obtaining a job.

    Students who graduate from the program may choose to pursue professional designations/ certifications. These professional designations/certifications require additional exams. Preparation for these exams is beyond the scope of Humber’s Fundraising and Volunteer Management program. They also require additional fee payments and/or related work experience to qualify. Visit the websites listed below for detailed requirements set by the granting bodies of these designations/certifications. The professional designations/certifications include:

    • Certified Fund Raising Professional (CFRE) – cfre.org
    • Association for Healthcare Philanthropy Fellow (FAHP) – ahp.org.
       
  • Industry Partnerships

    In recognition of the quality of these fundraising and volunteer management postgraduate courses, many leading organizations in the voluntary sector work closely with students and faculty. You will connect with the Association of Fundraising Professionals and the Can­adian Association of Gift Planners. Humber encourages students to join professional organizations. You’ll gain access to cutting-edge information thanks to generous contributions from partners. This includes directories from Imagine Canada, BigDataBase.ca, Ajah, and iWave.com. You’ll learn the software most requested in job ads: The Raiser’s Edge. You’ll connect with key publishers such as CharityVillage, Canadian Fundraising & Philanthropy, and CharityCan.ca.

  • Your Career

    Would you like to make the world a better place? These fundraising and volunteer management courses open doors to the most rewarding of careers. With a fundraising and volunteer management graduate certificate, you can help women, children, seniors, animals and the environment. You can devote your life to your passions. This is the pathway for people interested in international development, social services, the arts, social change, politics and political parties, health care, education, sports and recreation, religion, and every other imaginable issue.

    Job opportunities are plentiful and expanding for fundraisers and volunteer managers. Canada has one of the largest and most vibrant non-profit and voluntary sectors in the world. An estimated 161,000 non-profits and charities raise billions of dollars for good works each year. These organizations employ close to two million Canadians in a broad range of activities.

    Charities are seeking graduates with a fundraising education to work in a host of positions. Examples of job titles include special event co-ordinator, major gifts manager, direct mail copywriter, corporate relations officer, and development officer/assistant/co-ordinator. Other specialties include prospect researcher, campaign manager, donor liaison specialist, outreach and constituent deve­lopment manager, grant writer, new media specialist, volunteer manager, or consultant. Alumni also work in marketing, community relations, advancement research and records. A few grads also work as donations officers for corporations.
     

  • Workplacement

    On-the-job internships during the final 10 weeks of your fundraising and volunteer management education add practical experience under a mentor’s guidance. Placements are usually with charities and non-profit groups. However, you can also do your internship ­with consulting firms, corporate donation offices, foundations, or government granting agencies.

    The full-time internship, which takes place from mid-June to late August, can be paid or unpaid. Humber offers an extensive list of choices. Students may also arrange their own internships. Internships are usually in the Greater Toronto Area, but can be across Canada or anywhere in the world. Students have interned in England, Australia, Italy, Cambodia, and the United States.
     

  • Fees

    The 2011/2012 fee for three semesters was

    – domestic $7,561.50
    – international $18,300.

    Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first three semesters of the 2011/2012 academic year.

    Fees are subject to change.

    For more information visit Fees and Financial Assistance.

    Additional Costs
    Additional Costs

    $350 – conference fees and field trips; $850 – textbooks.

Curriculum
  • Semester 1

    Course CodeCourseCredits
    FUND 501Ethical and Legal Issues

    Ethical and Legal Issues

    Course Code: FUND 501
    Credits: 3
    Charities are increasingly under scrutiny, with high expectations for accountability and transparency. What are your responsibilities in the light of relevant and rapidly changing laws and regulations? What is your role in keeping public trust for the non-profit sector? How can you handle controversial issues? You will explore the ethical and legal issues relevant to fundraising and volunteer management in Canada, privacy, donor rights and codes of ethics. Delving into professional conduct will guide you into appropriate actions.
    3
    FUND 503Marketing Communications

    Marketing Communications

    Course Code: FUND 503
    Credits: 3
    The goodwill that results from effective interactive communication is vital to the success of the non-profit sector. You will examine the role and practice of marketing, media relations and communication for Canadian fundraising and volunteer management. Topics include: market identification; segmentation and targeting; diversity; the marketing mix; and the allocation of resources. You will study and apply motivation strategies and tactics for specific audiences. Media relations training will prepare you to develop appropriate pro-active and reactive communication with the media. Presentations training will help you communicate in groups settings.
    3
    FUND 504Basic Fundraising and Community Events

    Basic Fundraising and Community Events

    Course Code: FUND 504
    Credits: 4
    Special events are an integral part of most fundraising and volunteer management. In this course you will be introduced to effective models of event management, research tools and the feasibility of events. You will learn to prepare budgets, select appropriate venues and explore suitable activities. Through lectures and individual and group study, you will learn to recognize an organization’s readiness for events. You will examine and discuss recruiting and building volunteer/staff teams for events.
    4
    FUND 505Basic Computer Applications for Fundraising

    Basic Computer Applications for Fundraising

    Course Code: FUND 505
    Credits: 2
    Learn how fundraisers get the most out of the software used daily in most non-profit organizations to develop, capture and present information. Working with advanced features of Word, Excel, and PowerPoint, students will learn how to handle mail-merge, how to set up complex documents, build striking slide shows, collaborate online, develop a simple wiki, and set up online giving, all using techniques that are not widely known, but are essential to a modern fundraising office.
    2
    FUND 506Annual Giving and Capital Campaigns

    Annual Giving and Capital Campaigns

    Course Code: FUND 506
    Credits: 4
    You will discover how to plan year-round annual campaigns (for short-term and on-going projects). You will also explore the larger capital campaigns, which are essential for long-term assets such as new buildings and property, major equipment, and endowments. Examine the similarities and differences between these two core campaign styles. You will explore how to get grants, how to run mass-market campaigns, what makes special events successful, and how to reach major donors. Learn why multimillion dollar capital campaigns usually begin with feasibility studies and quiet campaigns that raise more than half the money needed before the public even knows a campaign has begun. Gain an overview of integrated campaign strategy. Your introduction to the tools non-profit groups can use will help you find new supporters and develop methods to increase their commitments for long-term relationships.
    4
    FUND 507Human Resources Management

    Human Resources Management

    Course Code: FUND 507
    Credits: 4
    Volunteers donate over one billion hours to charities each year in Canada, from powerful board members to people sweeping up after special events. In addition thousands of staff are employed in this sector. This course is an introduction to human resource management in the non-profit sector. Examine tools and techniques for development and implementation of projects and programs. Focus on volunteer and staff resources needed to run a non-profit organization, with particular attention to management styles, board governance, volunteer identification, recruitment and training, staff/volunteer relationships, employment standards, employee development cycles and professional development.
    4
    FUND 509Practicum

    Practicum

    Course Code: FUND 509
    Credits: 3
    In this hands-on course, you will put into practice what you have learned in FUND 504. You will assist in planning and executing events. This essential practical experience will create a strong base for you as you move forward to the next semester (and employment) and more advanced events. You will assume various roles in order to appreciate the different leadership functions in project management. Working under the guidance of the instructor, you will have invaluable exposure to the group unit and the tools required to work successfully on an event team.
    3
    FUND 511Financial Management for Fundraisers

    Financial Management for Fundraisers

    Course Code: FUND 511
    Credits: 2
    Fundraisers must be able to handle a wide variety of financial calculations to satisfy donors, managers and the government. Students will develop skills in understanding and preparing budgets, financial statements and charitable tax receipts. Students in this course will refresh their skills in basic arithmetic, and learn the key techniques for using computer spreadsheets.
    2

    Semester 2

    Course CodeCourseCredits
    FUND 502Canadian Non-Profit Environment

    Canadian Non-Profit Environment

    Course Code: FUND 502
    Credits: 3
    Complex trends influence fundraising and volunteerism in Canada. Explore the impact of the economy, technology, societal changes, legislation, and inter-governmental affairs on the sector. Discover how Canadian charities and non-profit groups can and cannot advocate for legal reforms and policy changes. Develop research on trends in the sector. Special attention will be devoted to the challenge of developing standards for costs and results in fundraising.
    3
    FUND 513Career Development

    Career Development

    Course Code: FUND 513
    Credits: 3
    Research and analyze fundraising career options and interests and conduct an in-depth employment search using multiple sources. Explore how to develop a professional resumé, covering letter and portfolio and prepare for employment interviews, including role‐playing to practice interview skills. Discuss the importance of a professional image and practice appropriate business behaviour, dress and attitude. Emphasis will be on practical skills.
    3
    FUND 514Major Gifts, Planned Giving and Endowments

    Major Gifts, Planned Giving and Endowments

    Course Code: FUND 514
    Credits: 3
    A few pecial individula donors give thousands of dollars – sometimes millions! Learn how to attract major and deferred gifts from donors. Discover how to build endowment funds to allow non‐profit organizations to achieve long‐term financial security and sustainability. Explore the strategies of donor cultivation, solicitation and recognition in co-ordination with FUND 518.
    3
    FUND 516Advanced Fundraising and Community Events

    Advanced Fundraising and Community Events

    Course Code: FUND 516
    Credits: 3
    Building on the concepts covered in FUND 504, this advanced course provides additional event management techniques. Through lectures, guest speakers, and case studies, you will learn to apply best practices of event management. Topics covered include proposal submissions, sponsorship, documentation, onsite execution and evaluation.
    3
    FUND 517Advanced Computer Applications for Fundraising

    Advanced Computer Applications for Fundraising

    Course Code: FUND 517
    Credits: 2
    Discover how specialized fundraising database software is used in many non-profit organizations to support their fundraising activities and needs by tracking donors, donations, interests, contacts and relationships. The focus will be the management of information as a fundraising organization resource. Students will understand how software applications for data organization and management, reporting and research can impact and enhance the functions performed by fundraising executives in a resource development setting.
    2
    FUND 518Prospect Research, Stewardship and Donor Relationship Management

    Prospect Research, Stewardship and Donor Relationship Management

    Course Code: FUND 518
    Credits: 2
    At the heart of fundraising are prospect research, stewardship and donor relationship management. Success depends on finding those few supporters who are most likely to give the most generously, warming them up and making them feel appreciated when they contribute their time, talent or treasure to an organization. From a donor’s first-time gift to their lifelong commitment, discover how these pillars form a central component of effective, integrated fund development and volunteer mobilization, including prospect identification through to post-investment stewardship. Along the way, you will explore the public opportunities and resources available for prospect research, and will examine key attributes of stewardship to effectively manage the donor relationship process. In addition, you will learn how to gather, organize, analyze and present prospect information in a strategic, ethical and accountable manner. Effectively plan for, implement and evaluate key success factors for prospect development to increase support for and engagement with an organization.
    2
    FUND 519Direct Marketing and Merchandising

    Direct Marketing and Merchandising

    Course Code: FUND 519
    Credits: 4
    Direct response marketing is the most scientifically predictable method of fundraising. This rapidly-changing fundraising method includes direct mail; telephone; direct response TV; door-to-door, street-corner direct dialogue, email, online; and other methods for immediate donations and monthly giving. You also explore the sale of charity products, from inexpensive candy bars to trips costing thousands of dollars, and affinity credit cards branded with a charity’s logo. All of these are designed to communicate directly with the supporters, and make it easy for them to give, usually small amounts. Discover why it is so important to develop effective targeting and segmentation, with customized approaches. Explore the power of research, testing, and measurable results.
    4
    FUND 521Advanced Practicum

    Advanced Practicum

    Course Code: FUND 521
    Credits: 2
    Your practical experience continues in this course with the opportunity to plan and execute an actual event from the beginning to completion, applying what you learn in FUND 520. Working in teams, you will be assigned an event and be the event planner. You will be responsible for creating and presenting a proposal, managing the planning logistics, onsite execution and full debrief analysis upon completion of the event, including a legacy manual for succession planning.
    2
    FUND 529Grant Writing for Charities and Non-Profit Groups

    Grant Writing for Charities and Non-Profit Groups

    Course Code: FUND 529
    Credits: 3
    Government, corporations, foundations and other other institutional donors and sponsors provide over half of the funding that charities receive in Canada. How can non‐profit groups successfully solicit grants and partnerships with them? Discover the many sources and types of support. Integrate institutional giving into a resource development program that matches specific non-profit needs.
    3

    Semester 3

    Course CodeCourseCredits
    FUND 523Team Management

    Team Management

    Course Code: FUND 523
    Credits: 3
    Working in co-operation with staff, volunteers and board members requires exceptional ability to create effective teams and resolve problems that arise in a dynamic environment, where motivations and rewards differ, and power inequities are common.
    3
    FUND 525Internship

    Internship

    Course Code: FUND 525
    Credits: 8
    Graduating students gain 10 weeks of practical experience, apply what they have learned and acquire the contacts that will lead to a successful career. All placements offer competent mentors who take a personal interest in furthering the intern’s knowledge and career. Assignments are designed to focus on projects of lasting value to the placement host, and to the student’s portfolio. While most internships are in the GTA (Greater Toronto Area), you can arrange placements in other parts of Canada or around the world. Students may apply to any of the many opportunities offered through Humber, or make their own connections.
    8
    FUND 527Operating the Development Office

    Operating the Development Office

    Course Code: FUND 527
    Credits: 2
    Explore the skills necessary to perform successfully in a development office. Lectures, review of case studies, along with class discussion will integrate the information from the previous semesters and provide additional practical tools for day-by-day work, including decision-making, communicating and negotiating
    2
    FUND 531Advanced Fundraising

    Advanced Fundraising

    Course Code: FUND 531
    Credits: 2
    This course will provide students with an overall understanding of the strategic management of digital fundraising (also known as ePhilanthropy) by analyzing the current trends and practices of non-profit organizations. Through lectures, review of case studies, and class discussion, students will explore the integrated tactics and strategies currently in use by practitioners in fundraising, event management and donor services.
    2

     Internship in the third semester takes about 35 hours a week for 10 weeks. Students must pass all courses to go on internships.