Current Size: 100%
Global Business Management |
The Business School |
Program AvailabilityLakeshore Fall 2012: Open Winter 2013: Open Summer 2013: Open |
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Type:
Ontario Graduate Certificate Postgraduate
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Campus:
Lakeshore
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Program Code:
20841 |
Length: Four semesters, beginning in September, January and May |
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CONTACT INFORMATION: Tony Gifford, program co-ordinator | 416.675.6622 ext. 3035 | tony.gifford@humber.ca
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The Global Business Management program gives you a wide choice of careers and the time to decide. It is designed to prepare degree holders from any academic discipline to work as managers in a broad array of functional business areas in both international and domestic organizations of any size. No prerequisite courses or previous business experience are required.
In this program students gain the knowledge, skills and experience necessary to manage the human, physical and financial resources and complex strategic and practical management issues of international and domestic businesses.
The first year covers a breadth of fundamental business knowledge and skill areas; the second year expands on that base with a variety of more complex and strategic international and global courses that have equal application in both international and domestic businesses, making this a truly global business management program.
Besides providing you with knowledge and skills in all of the major functional areas of business, this program covers skills every business wants in every manager: leadership, communications, numeracy, creativity, analytic ability, problem-solving, teamwork, and strategic planning.
The first year covers a breadth of fundamental business knowledge and skill areas; the second year expands on that base with a variety of more sophisticated and strategic courses that have equal application in both domestic and international businesses. Plus, two flexible work placements - one in each year - give you the hands-on practical experience employers desire.
Upon graduation you may choose from a wide variety of management career fields, thanks to the rich breadth of content in this unique two-year postgraduate business program. You could enter the marketing area as a brand assistant, key account representative or event manager; the finance area as a business analyst or corporate finance assistant; the advertising area as an account executive or media analyst; the operations area as a logistics manager, operations planner or project manager; the international trade area as a supply chain analyst or import/export manager; or the retail area as a merchandise manager, purchaser or marketing co-ordinator. You may also use the entrepreneurial skills and knowledge gained in the program to open your own business or act as a consultant.
There are two, flexible four-week work placements (160 hours minimum each): one in the first year and one in the second. They are designed to give you the hands-on practical work experience that employers desire. You may use these placements to try out different career fields and organizations or to specialize in one area. The choice is yours.
Note: For more information visit Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide
The 2012/2013 fee for two semesters is
– domestic $5,381.56
– international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information, visit Fees and Financial Assistance.
Semester 1 | ||
| Course Code | Course | Credits |
| BISM 500 | Computer Analytical SkillsComputer Analytical SkillsCourse Code: BISM 500 Credits: 3 Computer skills have become crucial to managers and administrators. This hybrid course provides students with the resources and guidance to develop skills in Microsoft Office 2007 applications, focusing on four key areas: Word, PowerPoint, Excel and Access. It is a self-taught course, where student access and master the material through the web-based training program, MyITLab. While learning about Office 2007, students will develop skills in self discipline and detail orientation.
| 3 |
| GBMP 501 | Project ManagementProject ManagementCourse Code: GBMP 501 Credits: 3 This course provides students the skills and knowledge to deliver change to organizations through the successful use of projects. Students will learn and apply project management methodologies, tools, and techniques required to initiate, plan, execute, and close a broad variety of projects. This course will employ project management software. | 3 |
| GBMP 505 | Global Business Pre-Placement SeminarGlobal Business Pre-Placement SeminarCourse Code: GBMP 505 Credits: 2 This course prepares Marketing Management students for their work placement in the second semester, and their eventual careers. The course will help students to identify appropriate placement opportunities based upon student interest. Emphasis will be placed on the development of generic employability skills of particular importance to employment in the marketing management field. | 2 |
| GBMP 515 | Managerial EconomicsManagerial EconomicsCourse Code: GBMP 515 Credits: 3 This course introduces students to microeconomics and macroeconomics as managerial tools for business analysis, forecasting and planning. Microeconomics focuses on consumer demand, supply and the role of businesses and individuals in making choices concerning their use of limited resources to meet competing needs. Macroeconomics explains gross national product, investment and consumption and how government and the central bank, use fiscal and monetary policy to control economies to achieve certain basic goals. International trade will be examined and how it impacts economic performance of a country or region. | 3 |
| HRPD 507 | Human Resources ManagementHuman Resources ManagementCourse Code: HRPD 507 Credits: 3 This foundation course provides an overall understanding of human resource management as it relates to an organizations goals and strategic objectives. It provides an understanding of the specific issues of human resource management and its contribution to the organization through its various functions, activities and processes. This course will examine human resource policies, procedures and practices which relate to the individual functions of planning, recruitment, selection, compensation, training and development, performance management, employee relations, health and safety, and labour relations. | 3 |
| STAT 502 | Quantitative Methods for ManagementQuantitative Methods for ManagementCourse Code: STAT 502 Credits: 3 This is an introductory course in statistics and quantitative methods for business students. Emphasis is on the application of statistical and quantitative methods in business. Topics include break-even analysis, descriptive statistics, probability and probability distributions, estimation and hypothesis testing, correlation, simple linear regression, and introduction to time series forecasting methods. | 3 |
Semester 2 | Course Code | Course | Credits |
| GBMP 502 | Fundamentals of MarketingFundamentals of MarketingCourse Code: GBMP 502 Credits: 3 This is the introductory business and marketing course. Students develop a solid understanding of the basic marketing concept and the marketing mix and then focus on learning and practicing the development and implementation of strategic marketing plans.
Students will learn to relate the nature and dimension of marketing in Canada to their own knowledge, experience and prospective employment.
This course provides the required base for more advanced marketing courses, and is a prerequisite for Marketing Management. | 3 |
| GBMP 504 | Managerial Accounting and FinanceManagerial Accounting and FinanceCourse Code: GBMP 504 Credits: 3 This course introduces the student to the basic concepts of corporate financial management. It provides a disciplined approach to the understanding and execution of the management of the corporate finance function. No previous knowledge of finance will be assumed. Basic accounting principles will be reviewed early on.
| 3 |
| GBMP 509 | Business Research MethodsBusiness Research MethodsCourse Code: GBMP 509 Credits: 3 Marketing research is the systematic gathering, recording and analysis of data about problems relating to the marketing of goods and services. It assists marketing management in making decisions and in identifying strategic options. | 3 |
| GBMP 511 | Canadian Business LawCanadian Business LawCourse Code: GBMP 511 Credits: 3 This course will introduce students to Canada?s laws and legal system, including the Canadian constitution, our court system, administrative law, the law of torts, contract law and forms of business organization. Special laws, contracts and legal rights important to conducting business in Canada are also covered. | 3 |
| GBMP 512 | Global Business Field PlacementGlobal Business Field PlacementCourse Code: GBMP 512 Credits: 4 This course provides students with a four-week (160-hour) opportunity to apply the skills and knowledge gained in the Global Business Management program in a practical workplace setting. With the instructor?s support, students are required to find a suitable organization to host the placement ? one where the student will have the opportunity to observe and to participate in a variety of business and marketing activities, planning or research. The foundation for this process is usually established in GBMP 512 Global Business Pre-Placement Seminar. The placement experience also allows students to prepare for employment with on-the-job experience and networking opportunities.
Work placements may be paid or unpaid. If unpaid, Humber will cover the student?s mandatory Workplace Safety Insurance Board (WSIB) insurance. The work placement may take place during the school year over, term breaks or after the school year, as best suits the student and the employer. The four-week (160-hour) requirement is the minimum necessary for academic credit. Students may extend this as they and the employer deem fit. Students may undertake the work placement in Canada or in another country. | 4 |
| GBMP 528 | World Geographies and CulturesWorld Geographies and CulturesCourse Code: GBMP 528 Credits: 3 This course provides students with a four-week (160-hour) opportunity to apply the skills and knowledge gained in the Global Business Management program in a practical workplace setting. With the instructor?s support, students are required to find a suitable organization to host the placement ? one where the student will have the opportunity to observe and to participate in a variety of business and marketing activities, planning or research. The foundation for this process is usually established in GBMP 512 Global Business Pre-Placement Seminar. The placement experience also allows students to prepare for employment with on-the-job experience and networking opportunities.
Work placements may be paid or unpaid. If unpaid, Humber will cover the student?s mandatory Workplace Safety Insurance Board (WSIB) insurance. The work placement may take place during the school year over, term breaks or after the school year, as best suits the student and the employer. The four-week (160-hour) requirement is the minimum necessary for academic credit. Students may extend this as they and the employer deem fit. Students may undertake the work placement in Canada or in another country. | 3 |
| HRPD 512 | Organizational BehaviourOrganizational BehaviourCourse Code: HRPD 512 Credits: 3 Today's managers must have a sound understanding of the more traditional aspects of management and an appreciation of the impacts of rapid change on both individuals and the organizations in which they work. This course begins with a review of the role of the manager in carrying out the functions of planning, organizing, leading and controlling. It then provides an opportunity to develop an understanding of how the internal and external environments force change on individuals and organizations, as well as knowledge of the tools and techniques available to effectively plan and manage change. | 3 |
Semester 3 | Course Code | Course | Credits |
| GBMP 507 | International Trade LawInternational Trade LawCourse Code: GBMP 507 Credits: 3 This course will introduce students to important legal aspects of doing business in a global environment. It will include legal considerations for Canadian firms seeking to establish themselves in foreign countries. Some of the topics covered will be bilateral and multilateral trade agreements including the GATT/WTO and NAFTA, legal aspects of the international sales of goods and international financing of transactions, conflict of laws, alternative dispute settlement, dispute resolution under international trade agreements and forms of business organization for doing business abroad such as agency, licensing and strategic alliances. | 3 |
| GBMP 508 | Customer Relationship ManagementCustomer Relationship ManagementCourse Code: GBMP 508 Credits: 3 This course provides a detailed examination of customer relationship management (CRM) and its implementation. CRM is a combination of policies, processes, and strategies that unify a company's customer interaction and provides a mechanism for tracking customer information. The objectives are to improve services provided directly to customers, increase customer loyalty and affiliation, and to use the information to improve targeted marketing and sales efforts. While CRM implementation generally involves the introduction and use of complex software systems, it also requires that a comprehensive, customer-centred approach be adopted by all areas of the organization. | 3 |
| GBMP 513 | Global Business Leadership SkillsGlobal Business Leadership SkillsCourse Code: GBMP 513 Credits: 3 This course prepares students to understand and fulfil leadership responsibilities in business. The course begins by having students assess their own leadership capacity, and then asks them to apply this understanding to the broader theories and concepts of leadership. Students will develop key leadership skills, including communication, coaching, conflict-resolution, team development and management skills, and will also get an opportunity to apply key leadership lessons to the public administration context. | 3 |
| GBMP 516 | Global Environmental IssuesGlobal Environmental IssuesCourse Code: GBMP 516 Credits: 3 This course applies economics to environmental issues faced internationally. Students examine strategies for assessing trade-offs between environmental preservation and other economics and social activities. A framework for examining environmental problems and recognizing what constitutes a feasible set of solutions is developed. Economic concepts developed include: market failure and government intervention, valuing environmental resources, economic efficiency, and the relationship between the environment and the aggregate economy. Environmental issues examined include: ozone depletion and global warming, energy production and use, waste management, fisheries management, tropical deforestation, extinction, water quality and toxic waste. | 3 |
| GBMP 517 | Global Supply Chain ManagementGlobal Supply Chain ManagementCourse Code: GBMP 517 Credits: 3 Global Supply Chain Management deals with the components and variables inherent in getting goods and services to the customer, in both the service and the manufacturing industries. The main components of supply chain-purchasing, inventory, operations and transportation, constitute more than 70 per cent to 80 per cent of the cost of sales, and have major impact on the profitability, quality and availability of any product or service.
This course covers the whole spectrum of global supply chain management, in which marketing management is the first link and also the final link. (The tip of the iceberg.) | 3 |
| GBMP 518 | Global Business Strategy 1Global Business Strategy 1Course Code: GBMP 518 Credits: 3 This course, followed by Global Strategy 2, focuses on the strategic management of multinational enterprises (MNEs) in the conduct of international business, particularly in the Latin American region. These courses explore, in depth, the business environment, culture and practices in the major economies in the region. This first course examines MNE?s strategic management processes and the impact of environmental influences, including politics, economics, geography, demography, competition and culture. Emphasis is placed on analyzing and assessing the attractiveness of countries in the region to MNEs. | 3 |
Semester 4 | Course Code | Course | Credits |
| GBMP 519 | International Banking and FinanceInternational Banking and FinanceCourse Code: GBMP 519 Credits: 3 This course examines those aspects of international banking and finance, which come into play in the normal conduct of the international business enterprise.
This will include:
1. A general understanding of the processes used by the financial industry to examine differing markets and environments; and
2. Exploration of those elements of trade financing, which are particularly relevant to the marketing of international goods and services. | 3 |
| GBMP 520 | Integrated Marketing CommunicationsIntegrated Marketing CommunicationsCourse Code: GBMP 520 Credits: 3 This is a survey course covering the critical elements of integrated marketing communications (IMC) from a strategic planning perspective.
Course content will be presented from management?s point of view, with strong emphasis being placed on strategic principles, consumer insights, and the various elements of the communications mix including traditional and new media vehicles. Creative and strategic planning exercises will focus on both, large, multi-media, national budgets and small, more locally-centred campaigns, recognizing the increasing significance of the Internet. The roles and responsibilities of both client and agency personnel in the development of advertising campaigns will be explored. We will examine the relationships between marketing plans and communications planning, and will work closely with the processes and elements involved in creative and media planning and execution. | 3 |
| GBMP 521 | Global Marketing ManagementGlobal Marketing ManagementCourse Code: GBMP 521 Credits: 3 This course will provide the student with knowledge and understanding of global marketing and an appreciation of the challenges, opportunities and complexities confronting today's international marketer. It moves beyond simple domestic market planning into complex multiple markets. The course will stimulate understanding of ideas, concepts, and strategies, using a wide variety of international case examples to demonstrate the need for adaptation based upon the recognition of differences.
In particular, the course emphasizes the cultural/environmental aspects of international marketing and stresses the integration of culture and marketing functions. | 3 |
| GBMP 522 | Global E-Business ManagementGlobal E-Business ManagementCourse Code: GBMP 522 Credits: 3 This course demonstrates how technologies, applications, processes, and business strategies need to be integrated with an organization?s overall mission and objectives. The course covers the fundamentals, relevance, applications and models of e-business along with the design and implementation of e-strategy. Changes that happen in an organization when it implements an electronic business, such as a redesign of jobs, reengineering of processes, improvement of workflow, retooling of organizational structures, and outsourcing of tasks are also considered. Intranets, extranets and enterprise integration are also explored. | 3 |
| GBMP 523 | Global Business SeminarGlobal Business SeminarCourse Code: GBMP 523 Credits: 2 This course provides students with an overview of marketing careers in a wide variety of organizations and industries, and an opportunity to network with seasoned marketing practitioners. | 2 |
| GBMP 525 | Global Business Strategy 2Global Business Strategy 2Course Code: GBMP 525 Credits: 3 This course builds on theory and concepts from the Global Business Strategy 1 course. This course, preceded by Global Strategy 1, focuses on the strategic management of multinational enterprises (MNEs) in the conduct of international business. These courses explore, in depth, the business environment, culture and practices in the major economies in the region.
This second course examines MNE?s development and implementation of locally appropriate strategies for the main functional areas of international business: marketing, organizing, production, logistics, human resources, and finance. Emphasis is placed on developing comprehensive business plans for an MNE to enter and compete successfully in a local market in a region. | 3 |
| GBMP 526 | Global Business Research ProjectGlobal Business Research ProjectCourse Code: GBMP 526 Credits: 4 Students may complete this course in either of two ways:
1. As a second work placement, or as an extension of the first work placement, GBMP 512 Global Business Field Placement (a second four ? weeks or 160 hours). In this case, refer to the course outline for GBMP 512.
2. As an independent research project, as follows:
Students must first obtain the program coordinator?s permission to conduct an independent research project. In the course, students apply the knowledge and skills developed throughout the Global Business Management program by developing a comprehensive thesis on a topic in business.
The project will involve original, independent, self-directed research. The research will be practical in nature, and must involve a sponsoring business or institution and a faculty advisor. The student is required to obtain the sponsor and the faculty advisor, and obtain their approval to the project prior to commencing research. Students have the option of working individually or in small groups. | 4 |
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