Graphic Design

Our Program

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Humber’s Graphic Design adanced diploma program is your electronic canvas for exploring your graphic design potential. Learn to conceptualize and produce visual materials that effectively communicate information and ideas for a wide range of media. Become proficient at applying your expertise to projects for publications, corporate design, web and interactive design, digital design, information design, signage and interactive media.

Explore the many facets of graphic design with a diverse curriculum that features instruction in industry-based technology, typography, corporate, web and interactive design, editorial, information design and design theory. Opportunities to participate in industry competitions will allow you to step up your game and put your skills to the test. This advanced diploma will include the unique opportunity to gain real-world experience through Humber’s Ad Centre, an in-house ad agency through which you’ll get to produce campaigns for commercial and non-profit clients while simultaneously making career connections and building your portfolio.

Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
Professional Accreditation
This program satisfies the educational requirement necessary for graduates to pursue the Registered Graphic Designer (RGD) designation, the professional standard for the industry.
Industry Partnerships
Close contact is fostered and maintained with design studios and advertising agencies in the Greater Toronto Area – with additional contacts across Canada and internationally. Humber also works closely with the Advertising and Design Club of Canada, and the Registered Designers of Ontario, which allows students access to significant industry events such as portfolio reviews.

Your Career
With more than 25,000 designers, Toronto is at the centre of Canada’s design sector. And, as North America’s third largest hotspot for design, there are many opportunities in Toronto for aspiring graphic designers. Humber’s Graphic Design program will help you develop the skills and training you need to pursue your chosen career.

With your powerful combination of creative thinking and technical abilities, you’ll be ready to make your mark in a wide variety of employment contexts, including advertising, communications, web design, publishing, commercial printing, public relations, film and television, and multimedia production. Your wide-ranging design abilities and use of digital tools and software, will assist you in creating original and appealing designs for a broad range of projects, including magazine articles, billboards, promotional material and corporate websites.

As a freelancer you can enjoy the benefits of choosing your projects and clients, and setting your own rates and hours.

Workplacement
The unpaid internship normally takes place during the month following the last semester of study (May). Students will research the design industry to take advantage of opportunities to market themselves to prospective employers to find their own work placement locally or abroad. Students are supported through this process by faculty advisors. Students will also have exposure to real-world projects through Humber’s Ad Centre.

Admission Requirement
- Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
- Grade 12 English (ENG4C or ENG4U). If English is not your first language visit the English Language Proficiency Policy
- Three Grade 11 or Grade 12 C, U or M courses in addition to those listed above
- Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application
- A good working knowledge of various computer applications
- Attendance at an information/interview session, which includes:
  - presenting a portfolio of 10 to 12 pieces including: logo designs, page layout designs, website designs, examples of typography and digital design skills
  - presenting a sketchbook showing rough work, drawing, and process work
  - composing a letter describing why you chose this field
- Applicants will be assessed on overall creativity, ability in drawing, sense of design, creative process (roughs and preliminary drawings), craftsmanship, and comfort level with computer technology
Note: For more information visit Selection Procedures.

Meeting the minimum requirements does not guarantee admission to the program.

Alternative Course of Study
Humber offers a two-year Advertising and Graphic Design diploma program 04701. The first year of study for this Graphic Design program and the two-year Advertising and Graphic Design diploma is shared, allowing students some flexibility when moving into their third semester.
Your Future Study Options
This program provides a solid foundation for students wanting to continue with Humber’s Bachelor of Arts – Creative Advertising degree program 22041.

As well, qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.

Fees
The 2011/2012 fee for two semesters was

– domestic $3,587.08
– international $12,200.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2011/2012 academic year.

Fees are subject to change.

For more information visit Fees and Financial Assistance.

Additional Costs
Additional Costs
$500 – art supply kit for the beginning of first semester (list available upon acceptance). $200 to $500 per semester – textbooks, subscriptions, printing, and website costs. Students are encouraged to have a home computer; instructors can advise on technical needs and sources for affordable Macintosh computers/software.

Curriculum

Semester 1
Course Code	Course	Credits
COMM 200	College Writing Skills College Writing Skills Course Code: COMM 200 Credits: 3 College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain. Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English. To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills. To complete COMM 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.	3
DESN 100	Typography One Typography One Course Code: DESN 100 Credits: 3 This Mac lab-based course introduces the student to the craft of typography through the study of a brief history, the selection of type for a target market, font management, type size, elements of spacing, (kerning, tracking, leading), hierarchy and the avoidance of common type errors.	3
DESN 110	Design One Design One Course Code: DESN 110 Credits: 3 Elements of composition will be introduced to students through exercises and projects presenting contrast, repetition, proximity and alignment with a focus on design process in order to foster the foundation of an understanding of the core practice of applied design across a variety of media.	3
DESN 120	Digital Design One Digital Design One Course Code: DESN 120 Credits: 3 This course provides an introduction to the process of working with industry-standard software wuth a focus on Adobe Illustrator and Photoshop.	3
DESN 125	Packaging Design One Packaging Design One Course Code: DESN 125 Credits: 3 This course introduces students to the basic properties of Paperboards packaging construction and explores the role of the package as a visual communicator. Projects are designed to challenge students' ingenuity in three-dimensional design and creative-thinking skills.	3
DESN 130	Packaging Studio Methods One Packaging Studio Methods One Course Code: DESN 130 Credits: 3 This course is designed to familiarize students with the materials and printing methods used in the package and graphic industry, as well as introduce them to simple studio costing. Students will also learn how to present designs to clients and show them the importance of self presentation.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
HUMA 024	Humanities: An Introduction to Arts and Science Humanities: An Introduction to Arts and Science Course Code: HUMA 024 Credits: 3 The Humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts. The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The Humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions. ESL students should consider taking the ESL Humanities course. Students may transfer into ESL Humanities (HESL 024) either at the Registrar’s Office or the School of Liberal Arts & Sciences Office (K201) on a first-come, first-served basis before the Last Day to Add.	3

Semester 2
Course Code	Course	Credits
COMM 300	Business Writing Skills Business Writing Skills Course Code: COMM 300 Credits: 3 Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in COMM 200 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete COMM 300 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet.	3
DESN 135	Typography Two Typography Two Course Code: DESN 135 Credits: 3 Building on the fundamentals taught in Typography One, students work with increasingly complex projects involving hierarchy and long-running text to continue learning how to effectively manage, slect, space and size type.	3
DESN 140	Design Two Design Two Course Code: DESN 140 Credits: 3 This course covers the art and process of applying the core elements of composition to specific media, including two-dimensional communication design and three-dimensional packaging projects.	3
DESN 145	Drawing Two Drawing Two Course Code: DESN 145 Credits: 3 In this course, observational drawing and structural theory will be learned through the execution of projects demonstrating applied examples of relevant, hand-executed rendering for design and packaging.	3
DESN 150	Digital Design Two Digital Design Two Course Code: DESN 150 Credits: 3 This course is a continuation of Digital Design One and focuses on Adobe InDesign.	3
DESN 155	Packaging Technology Packaging Technology Course Code: DESN 155 Credits: 3 This course includes an introduction to basic drafting and how this is related to die making. It also introduces students to different folding carton styles such as tuck end and lock end, locked cartons and automatic folding cartons used in the paperboard packaging industry and encountered in when using packaging machinery.	3
DESN 160	Strategic Thinking Strategic Thinking Course Code: DESN 160 Credits: 3 This course teaches the steps of conceptual process, creative problem solving and strategy by examining the stages of design from client brief through the development of original concepts with supportive market research and ultimately the execution and delivery of the design product via application to relevant media.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3

Semester 3
Course Code	Course	Credits
GDES 300	Package Design Package Design Course Code: GDES 300 Credits: 3 This course covers a wide range of packaging projects and applications. Simplicity of ideas and designs will be stressed as well as redesigns, family designs, and new product designs. Student will analyze client needs to create marketing rationales.	3
GDES 305	Information Design 1 Information Design 1 Course Code: GDES 305 Credits: 3 Information design is the practice of gathering, structuring, and presenting information in accordance with effective design principles. This course will introduce students to this area of design through applied projects across media.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
GRAF 310	Advertising Graphics 1 Advertising Graphics 1 Course Code: GRAF 310 Credits: 3 This course requires students to produce campaigns demonstrating use of their skills in creative strategy, visual communication, and digital design. Student are linked with copywriting students to simulate the ad agency environment.	3
GRAF 312	Typography 3 Typography 3 Course Code: GRAF 312 Credits: 3 This is a continued exploration of the function and legibility of typography in the visual communication. Sophisticated solutions to grid work, hierarchy, type management and selection are all encouraged through appropriate project work.	3
GRAF 319	Corporate Design 1 Corporate Design 1 Course Code: GRAF 319 Credits: 3 Corporate identity plays an important part of a company's image. This course concentrates on strategic symbol and word mark development.	3
GRAF 321	Design 3 Design 3 Course Code: GRAF 321 Credits: 3 Editorial and promotion projects are undertaken with an emphasis on the creation of dynamic and effective design solutions and on the professional execution of finished pieces.	3
GRAF 322	Interactive Media Design Interactive Media Design Course Code: GRAF 322 Credits: 3 This course introduces the elements and principles of the planning, design and scripting of interactive multimedia and website design. The relationships between text, graphics, audio, video, animation and interactivity will be identified and explored.	3

Semester 4
Course Code	Course	Credits
GDES 401	Digital Design 3 Digital Design 3 Course Code: GDES 401 Credits: 3 This course builds on the concepts and techniques from Digital Design 1 and 2. Students will be given assignments that will enhance their abilities in creating digital designs using Photoshop, Illustrator, InDesign and Acrobat Professional.	3
GDES 405	Information Design 2 Information Design 2 Course Code: GDES 405 Credits: 3 Information design is the practice of gathering, structuring, and presenting information in accordance with effective design principles. This course will introduce students to this area of design through applied projects across media.	3
GDES 420	Editorial Design 1 Editorial Design 1 Course Code: GDES 420 Credits: 3 This course leads students through a further investigation of the cohesive relationship between typographic design, imagery, and communication; specifically in publication design. Traditional grids will be examined, created, and skills practiced through various applications and projects such as book design and newspaper design. In tandem with newspaper design, students will create a website page. Guest speakers and a field trip are incorporated into the course. Real-world projects may be introduced through the Ad Centre.	3
GDES 430	Art Direction Art Direction Course Code: GDES 430 Credits: 3 In this course, students will examine the role of the art director from two perspectives: how to work for an art director, and how to be an art director. Issues relating to editorial, advertising, corporate design, and website art direction will be investigated along with those relating to working with clients, photographers, and illustrators.	3
GDES 440	Contemporary Design Theory Contemporary Design Theory Course Code: GDES 440 Credits: 3 This course will lead students through an investigation of the relationship between communication design and culture. The development and ongoing role of mass media in society and the social impact of media will be examined through theoretical and practical applications.	3
GDES 522	Interactive Media Design 2 Interactive Media Design 2 Course Code: GDES 522 Credits: 3 This course incorporates best practices for web design in successful use of typography and search engine optimization (SEO), as well as working with Flash using symbols, audio, and typography.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
GRAF 419	Corporate Design 2 Corporate Design 2 Course Code: GRAF 419 Credits: 3 Corporate identity development, annual report design, signage, and way finding and informational design will be covered in this course.	3

Semester 5
Course Code	Course	Credits
GDES 505	Communications Systems 1 Communications Systems 1 Course Code: GDES 505 Credits: 3 This course stipulates a complete design process that starts out by defining an existing real problem, goes through a research and investigation, proceeds with creative solutions, ideas and implementation of proposal, and consequently finalizes with a fact-based evaluation of the project	3
GDES 520	Editorial Design 2 Editorial Design 2 Course Code: GDES 520 Credits: 3 Grid skills will be further developed through applied practice of creating a package of marketing material for an event; a new magazine design, and magazine website design.	3
GDES 540	Professional Practice 1 Professional Practice 1 Course Code: GDES 540 Credits: 3 Students will be guided through an exploration of the current professional world of graphic design through assignments involving interviews of practicing professionals, potential studio visits, presentations by visiting professionals and research into the current state of the market.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
GRAF 412	Typography 4 Typography 4 Course Code: GRAF 412 Credits: 3 This course will explore typography as it is used with web sites and interactive media. Working with CSS, JavaScript and Flash to apply and control type.	3
GRAF 417	Printing Technology Printing Technology Course Code: GRAF 417 Credits: 3 This course deals with the final and essential stage of design - successful printing. Printing processes, colour management, press management, and production on and off the computer will be studied.	3
GRAF 610	Portfolio Portfolio Course Code: GRAF 610 Credits: 3 Students will design a final, unique portfolio of work demonstrative of entry-level graphic design skills.	3

Semester 6
Course Code	Course	Credits
GDES 600	Entrepreneurship Entrepreneurship Course Code: GDES 600 Credits: 3 Focus will be given to the business side of the creative industry, including the development of a resumé and cover letters. Given the changes that have occurred in this sector, particularly over the past decade, effective business skills are an essential factor in succeeding as a creative practitioner.	3
GDES 601	Interactive Media Design 3 Interactive Media Design 3 Course Code: GDES 601 Credits: 3 This course moves beyond what was learned in Interactive Media Design 1 and 2. We will explore how to use the learned skills and apply them to content management systems, as well as developing websites, using best practices and online strategy.	3
GDES 602	Career Connections Career Connections Course Code: GDES 602 Credits: 3 This course moves beyond what was learned in Interactive Media Design 1 and 2. We will explore how to use the learned skills and apply them to content management systems, as well as developing websites, using best practices and online strategy.	3
GDES 512	Typography 5 Typography 5 Course Code: GDES 512 Credits: 3 This advanced course in typography will allow student the opportunity to investigate the intricacies of typographic anatomy through first stages of the design and development of a custom typeface.	3
GDES 620	Internship Internship Course Code: GDES 620 Credits: 3 The internship period is a minimum four-week (160-hour), commonly unpaid placement. Most internships are served in May following the completion of the final semester of classes.	3
GDES 630	Major Studio Project Major Studio Project Course Code: GDES 630 Credits: 3 The internship period is a minimum four-week (160-hour), commonly unpaid placement. Most internships are served in May following the completion of the final semester of classes.	3
GDES 640	Professional Practice 2 Professional Practice 2 Course Code: GDES 640 Credits: 3 Students will continue on a more personalized exploration of the current professional world of graphic design through assignments involving interviews, studio visits, visiting professionals and research into the current state of the market.	3

School of Media Studies & Information Technology		2012/2013 Program Availability Lakeshore Fall: Open
Type: Advanced Diploma	Campus: Lakeshore
Program Code: 11571	Length: Six semesters, beginning in September
CONTACT INFORMATION: Kevin Brandon, program co-ordinator \| 416.675.6622 ext. 3019 \| kevin.brandon@humber.ca

School of Media Studies & Information Technology

2012/2013 Program Availability

Semester 1

College Writing Skills

Typography One

Design One

Digital Design One

Packaging Design One

Packaging Studio Methods One

General Education Elective

Humanities: An Introduction to Arts and Science

Semester 2

Business Writing Skills

Typography Two

Design Two

Drawing Two

Digital Design Two

Packaging Technology

Strategic Thinking

General Education Elective

Semester 3

Package Design

Information Design 1

General Education Elective

Advertising Graphics 1

Typography 3

Corporate Design 1

Design 3

Interactive Media Design

Semester 4

Digital Design 3

Information Design 2

Editorial Design 1

Art Direction

Contemporary Design Theory

Interactive Media Design 2

General Education Elective

Corporate Design 2

Semester 5

Communications Systems 1

Editorial Design 2

Professional Practice 1

General Education Elective

Typography 4

Printing Technology

Portfolio

Semester 6

Entrepreneurship

Interactive Media Design 3

Career Connections

Typography 5

Internship

Major Studio Project

Professional Practice 2