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School of Hospitality, Recreation & Tourism

Program Availability

North
Fall 2012:
Open
Type:
Ontario Graduate Certificate
Postgraduate
Campus: North
Program Code:
14101
Length:

Two semesters, beginning in September

CONTACT INFORMATION:
Kristy Adams, professor | 416.675.5000 | HRTenquiry@humber.ca
  • Our Program

    This program is your fast-track entry into the world’s most dynamic industry and it will equip you with the necessary foundational skills for a career in tourism and hospitality management and operations.

    Through in-class instruction, students will gain a clear understanding of the underlying concepts and principles of the tourism and hospitality industry, with a focus on marketing, event planning, food and beverage operations, strategic management, globalization and sustainability and the industry’s current issues and challenges. Hospitality and tourism courses reflect the industry today, covering the key management and operational functions such as marketing, human resources, e-commerce and revenue management, finance and special event management. The curriculum brings the industry into the classroom and the student to the industry. The program is two semesters of study followed by an eight-week internship. This program is your fast-track entry into the world’s most dynamic industry.

    This highly successful program has two distinct areas of specialization, which allows students to focus their career goals on a desired sector while at the same time receiving a solid foundation of knowledge and skills in the business as a whole. Students have a common first semester but will have the choice to specialize in semester two. The two areas of specialization are:

    • Food and Beverage Management (emphasis on foodservice and restaurant operations)
    • Hospitality Management (emphasis on marketing, revenue management, and accommodations operations).
    Your Career

    Your Career

    The global tourism industry is dynamic and ever-changing and boasts itself as the fastest growing in the world. Establish your career in a number of sectors within the hospitality and tourism industry including: attractions, accommodation, tour operations, food and beverage, event planning, transportation and destination marketing companies.
     

  • Industry Partnerships

    The School of Hospitality, Recreation & Tourism has more than 500 industry partners. Partners provide funding for capital projects such as labs, provide internships for students, fund more than $60,000 in awards and scholarships, and also employ Humber graduates. These partners include: International hotel companies, including Four Seasons, Ritz Carlton, Westin, Hyatt, Holiday Inn, Hilton, Marriott and other organizations such as Cara Operations Ltd., Compass Group, Oliver & Bonacini Restaurants, Expedia, Travelocity, Air Canada Vacations, Tourism Toronto, and many more.

  • Workplacement

    An eight-week unpaid internship follows semester two. This field placement provides students with the vital hands-on experience that is highly valued by employers. The placement process is a competitive one and the student’s work history will dictate the opportunity as employers will require entry-level work experience. During an industry internship, students receive hands-on experience, complete an operations report that is a capstone to the learning, and showcase skills and knowledge. Internships provide the opportunity for employers to evaluate students’ performance and assess their interest in hiring a student upon graduation.

  • Admission Requirement
    • A bachelor’s degree in a discipline other than tourism or hospitality

    Note: For more information visit Selection Procedures.

    Meeting the minimum requirements does not guarantee admission to the program.

  • Fees

    The 2012/2013 fee for two semesters is

    – domestic $5,381.56
    – international $12,800.

    Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.

    Fees are subject to change.

    For more information visit Fees and Financial Assistance.

    Additional Costs
    Additional Costs

    Approximate additional costs are: textbooks $500 per semester; plus nominal fees to cover the costs of industry field trips in spe­cific courses.

Curriculum
  • Semester 1 - Semester one is common for both profiles.

    Course CodeCourseCredits
    HTOM 500Principles of Tourism and Hospitality

    Principles of Tourism and Hospitality

    Course Code: HTOM 500
    Credits: 3

    This course provides an introductory examination of the tourism business system and its importance and significance in modern society. Students will also learn that demand for tourism is influenced by a variety of external factors as well as the internal motivators of tourists. They will also examine the supply side of the industry, specifically, the structure of the tourism and hospitality industry today and the operations of the tourism and hospitality system. Students will explore leadership styles and successes of a variety of tourism leaders, assess and identify their own leadership strengths and attitudes, and expand their knowledge of effective leader behaviours. In addition, students will learn elements of effective followership to support the success of their leaders. Finally, motivation, empowerment, teams and conflict management in today?s tourism environment will also be explored through readings, in-class activities and a project.

    3
    HTOM 502Human Resources and Tourism/Hospitality Law

    Human Resources and Tourism/Hospitality Law

    Course Code: HTOM 502
    Credits: 3
    This course provides an overall understanding of the human resources function and its effect on the achievement of organizational goals and strategic objectives of tourism/hospitality organizations. The course examines topics such as the definition of human resources management, present and future human resources challenges, staff planning and selection, laws affecting the workplace, performance management, and key management skills. This course also introduces students to the legal system in which businesses and consumers of tourism goods and services operate. It includes an overview of the laws of contracts and torts that form the basis of business relationships and specific legislation specific to the tourism and hospitality industry.
    3
    HTOM 503E-Business and Technology Systems

    E-Business and Technology Systems

    Course Code: HTOM 503
    Credits: 3
    This course provides a comprehensive overview of the considerations involved in building and managing an e-business or utilizing e-business principles in daily hospitality and tourism business operations. Students are introduced to the basic concepts and language of e-business and e-commerce. Students will identify and explain the e-business opportunities that can enhance business success via increased sales, market share, and improved quality and cost effectiveness of business processes. This course then covers the broad principles of electronic business marketing in tourism and hospitality including technological applications and processes as part of an organization's overall business strategy. The impact of e-business strategies on jobs, workflow, organizational structures, and business-operating efficiencies, improved quality and communication approaches are examined.
    3
    HTOM 504Tourism and Hospitality Operations and Finance

    Tourism and Hospitality Operations and Finance

    Course Code: HTOM 504
    Credits: 3
    Accounting systems are the universal language for businesses worldwide. This course covers the complete accounting cycle, from the recording of transactions in journals through to the preparation of common types of financial statements used by hospitality and tourism businesses in Canada. Students will develop a management perspective while learning how to record and summarize transactions into financial statements used by businesses to manage operations. Cost management, profit and loss analysis and budgeting for different tourism and hospitality sectors are examined. Key concepts such as statement of cash flows, cash management and the application of the future value of money will be studied using examples from the tourism and hospitality sectors.
    3
    HTOM 505Tourism and Hospitality Marketing

    Tourism and Hospitality Marketing

    Course Code: HTOM 505
    Credits: 3
    Students will identify and apply the fundamentals of marketing to the various sectors of the tourism industry with specific reference to case studies. They will examine the unique characteristics of tourism and hospitality marketing including service, loyalty marketing, promotion and promotional planning and management, and customer segmentation. Using sector case studies, students will identify and assess the application of essential marketing management principles such as developing a marketing plan, understanding consumer behaviour, conducting marketing research and implementing a marketing mix. In addition, this course explores the fundamentals of the personal sales function in a hospitality and tourism environment. The role of the salesperson will be explored as it relates to today?s competitive marketplace. Discussions, case studies, role-plays and exercises regarding relationship selling, the sales call process, and the operation of the sales office will enhance the student?s knowledge in preparation for a future career in marketing and sales.
    3

    Semester 2 - Food and Beverage Management Profile

    Course CodeCourseCredits
    HTOM 510Internship*

    Internship*

    Course Code: HTOM 510
    Credits: 6

    This important component of the Hospitality and Tourism Operations Management graduate certificate program will provide the student with hands-on practical exposure to the tourism and hospitality industry. It consists of a 15-week industry placement in an approved hospitality or tourism operation, and is based on a 32-hour training week. Students will have the opportunity to observe and learn from experienced personnel in a real-life work setting, while integrating a competency based internship schedule as a framework for learning. The students work history, internship goals and application process will determine the type and location of the internship and the employer will determine whether the placement is paid or unpaid. The internship includes an applied project and management report focused on a major operational project in an area of priority for the workplace. This project involves the student researching and developing recommendations for the employer. Students will work closely with the operation's management team to define the project, and to develop project management and research skills. Students will conclude their internship with a professional presentation to the workplace management team including the advisor.

    6
    HTOM 511Special Event Management

    Special Event Management

    Course Code: HTOM 511
    Credits: 4
    Students will gain theoretical and practical knowledge of event coordination and the event planning industry with specific focus on North American best practices and event case studies. The students will be exposed to the major sectors within event coordination: logistical planning, human resource and volunteer management, event financial management including budgeting and sponsorship, event marketing and promotion, entertainment planning, and event tourism. Utilizing multiple presentation formats including, lectures, student presentations, guest presentations, event case studies, and field trips students will gain a comprehensive understanding of how events are planned from beginning to end. Students will be divided into groups to apply this theoretical knowledge to the planning and execution of a class event. This class will also explore the career options and employment sectors for event coordination within the hospitality and tourism industry.
    4
    HTOM 512Hospitality Marketing and Business Planning

    Hospitality Marketing and Business Planning

    Course Code: HTOM 512
    Credits: 3

    This course builds on the basic hospitality marketing concepts and strengthens the student’s understanding of the strategic planning process as it applies to developing business plans for hospitality and tourism organizations. As the strategic planning process requires both internal external data on the marketplace, competition, product offerings and the consumer, students will be asked to undertake marketing research. In groups, students will prepare a thorough business plan for a hospitality or tourism organization using the fundamentals of corporate connection, feasibility analysis, operations, marketing and finance. Guest speakers and case studies will assist in developing these strategic skills.

    3
    HTOM 514Food and Beverage Systems and Control

    Food and Beverage Systems and Control

    Course Code: HTOM 514
    Credits: 3

    In today’s competitive environment, all levels of the operation need to be conscious of ways to maximize revenues and control costs. This course will introduce the student to the vital concepts of cost control in food and beverage operations and their direct impact on the profitability of a hospitality operation. Students will gain a solid understanding of control policies and procedures, as well as the effective methods used for planning, design, purchasing, receiving, storing, issuing, production, and portioning. The systems used to monitor and control costs, as well as those that capitalize on revenues will be examined.

    3
    HTOM 515Restaurant Operations (Practical)

    Restaurant Operations (Practical)

    Course Code: HTOM 515
    Credits: 3

    This course provides the student with a practical application of the front-line and supervisory level functions required in a restaurant and food service operation in the hospitality industry. Students will gain insight into the principles of menu planning; the systems involved in food production and delivery; and the importance of and necessity for management controls. This course is taught in the Gordon Foodservice Humber Room where students will learn and practice their technical and customer service skills through the operation of a full-service restaurant.

    3
    HTOM 516Wines and Beverages of the World

    Wines and Beverages of the World

    Course Code: HTOM 516
    Credits: 3

    This course examines the fundamental concepts of wine, beer, and other beverages common to most restaurant and food and beverage service outlets. The primary concepts associated with wine such as grape variety identification, wine making, wine and food pairing are covered in this course. Exercises and tasting sessions are carried out in a lab setting and include theme-based wine/food tasting. An introduction to beer education is provided, which includes brewing ingredients and processes, tasting, pouring and serving. Students will have the opportunity to write the WSET beginner and intermediate certificates, as well as the Prud’homme Beer Enthusiast Level I certificate by paying the requisite exam fee.

    3

    Semester 2 - Hospitality Management Profile

    Course CodeCourseCredits
    HTOM 506Revenue Management in Tourism and Hospitality

    Revenue Management in Tourism and Hospitality

    Course Code: HTOM 506
    Credits: 3
    This course will examine the concepts, tools and techniques of revenue management (RM) or yield management as used in the tourism related industries, with a particular emphasis on RM in the hotel industry. The course will review the contents of forecasting of demand, strategies and tactics, pricing, inventory and rate controls and the measurement of key performance indicators. The inter-relationship and roles of the rooms division team versus the sales and marketing teams and the impact of the electronic distribution channels on hotel operating revenues will be examined. The student will apply the theory and concepts presented in class to evaluate the practice of revenue management in the hotel industry.
    3
    HTOM 508Globalization and Sustainable Tourism

    Globalization and Sustainable Tourism

    Course Code: HTOM 508
    Credits: 3

    Globalization and sustainability is an evolving and dynamic issue in the global tourism industry. This course provides an understanding of contemporary issues and challenges caused by globalization. It examines international tourism growth patterns and how tourism businesses are evolving and operating in a global environment. In addition, this course explores sustainable and responsible tourism development practices within the hospitality and tourism industry. A major focus will be on impacts associated with tourism development, as well as the strategies for maximizing benefits and minimizing adverse effects. The students will be fully involved in research, discussion, and discovery of this progressive subject matter which is a challenge and opportunity for consumers and industry.

    3
    HTOM 510Internship*

    Internship*

    Course Code: HTOM 510
    Credits: 6

    This important component of the Hospitality and Tourism Operations Management graduate certificate program will provide the student with hands-on practical exposure to the tourism and hospitality industry. It consists of a 15-week industry placement in an approved hospitality or tourism operation, and is based on a 32-hour training week. Students will have the opportunity to observe and learn from experienced personnel in a real-life work setting, while integrating a competency based internship schedule as a framework for learning. The students work history, internship goals and application process will determine the type and location of the internship and the employer will determine whether the placement is paid or unpaid. The internship includes an applied project and management report focused on a major operational project in an area of priority for the workplace. This project involves the student researching and developing recommendations for the employer. Students will work closely with the operation's management team to define the project, and to develop project management and research skills. Students will conclude their internship with a professional presentation to the workplace management team including the advisor.

    6
    HTOM 511Special Event Management

    Special Event Management

    Course Code: HTOM 511
    Credits: 4
    Students will gain theoretical and practical knowledge of event coordination and the event planning industry with specific focus on North American best practices and event case studies. The students will be exposed to the major sectors within event coordination: logistical planning, human resource and volunteer management, event financial management including budgeting and sponsorship, event marketing and promotion, entertainment planning, and event tourism. Utilizing multiple presentation formats including, lectures, student presentations, guest presentations, event case studies, and field trips students will gain a comprehensive understanding of how events are planned from beginning to end. Students will be divided into groups to apply this theoretical knowledge to the planning and execution of a class event. This class will also explore the career options and employment sectors for event coordination within the hospitality and tourism industry.
    4
    HTOM 512Hospitality Marketing and Business Planning

    Hospitality Marketing and Business Planning

    Course Code: HTOM 512
    Credits: 3

    This course builds on the basic hospitality marketing concepts and strengthens the student’s understanding of the strategic planning process as it applies to developing business plans for hospitality and tourism organizations. As the strategic planning process requires both internal external data on the marketplace, competition, product offerings and the consumer, students will be asked to undertake marketing research. In groups, students will prepare a thorough business plan for a hospitality or tourism organization using the fundamentals of corporate connection, feasibility analysis, operations, marketing and finance. Guest speakers and case studies will assist in developing these strategic skills.

    3
    HTOM 513Hospitality Operations

    Hospitality Operations

    Course Code: HTOM 513
    Credits: 3
    In this course, students will be introduced to the skills necessary to operate and manage a hospitality facility, specifically in the accommodations sector. Students will explore the sector?s organizational structure by studying the roles, responsibilities and functions of the broad array of departments and key positions. Operational procedures and standards including guest services management, staffing, cost control, purchasing, budgeting, revenue management, housekeeping, maintenance, and risk management will be examined. This course will be enhanced with practical applications where students will be trained on the use of a property management system. Case studies, guest speaker presentations and a field trip will considerably augment the student?s experience.
    3
Curriculum Notes

Semester one is common for both profiles.

*Industry internship follows semester two.

  • Humber offers pathways from Ontario college diplomas to Humber degrees. Find out where your diploma can take you.

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