Current Size: 100%
International Marketing |
The Business School |
Program AvailabilityLakeshore Fall 2012: Open |
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Type:
Ontario Graduate Certificate Postgraduate
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Campus:
Lakeshore
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Program Code:
02191 |
Length: Two semesters, beginning in September |
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CONTACT INFORMATION: Tony Gifford, program co-ordinator | 416.675.6622 ext. 3035 | tony.gifford@humber.ca
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This unique program applies the concepts that drive successful product development, advertising, promotion and distribution to the arena of international businesses in Canada and countries around the world. In two semesters, you will receive advanced training in creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, this program combines real-world case studies, practice with cutting-edge marketing techniques and a work placement. Program faculty are chosen for their expertise and experience in international marketing and marketing management and many continue to work in the industry.
This is the only program of its kind in Canada. It applies the concepts that drive successful product development, advertising, promotion and distribution to the arena of multinational corporations. Program faculty are chosen for their expertise and experience in international marketing and marketing management and many continue to work in the industry. Three profiles – Asia Pacific, Europe and Latin America – provide a concentrated study of business culture and practices in each region.
In two semesters, you will receive advanced training in creative problem-solving, communications, decision-making, goal-setting and time management. With a highly practical focus, this program combines real-world case studies, practice with cutting-edge marketing techniques and a work placement.
A career in international marketing knows no national boundaries. As advancements in communication and transportation bring markets closer together and expand marketing opportunities, the need for talented marketers able to identify new potential markets, develop global strategies and devise marketing campaigns increases.
Work as an international exchange partner, account representative, special projects officer or import/export service liaison. Possible employers may include Frito-Lay Canada, Manulife Financial, MacLaren McCann Advertising, IBM Canada, AIC Group of Funds and Aramark Canada.
Professional associations such as the Canadian Marketing Association (CMA), the Canadian Professional Sales Association (CPSA), and the Forum for International Trade Training (FITT) are connected with many specialized areas of marketing, and offer a broad base of information, awareness and advice to students.
Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students find the placement, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full-time once classes finish.
Note: For more information visit Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2012/2013 fee for two semesters is
– domestic $5,381.56
– international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
Semester 1 | ||
| Course Code | Course | Credits |
| BISM 500 | Computer Analytical SkillsComputer Analytical SkillsCourse Code: BISM 500 Credits: 3 Computer skills have become crucial to managers and administrators. This hybrid course provides students with the resources and guidance to develop skills in Microsoft Office 2007 applications, focusing on four key areas: Word, PowerPoint, Excel and Access. It is a self-taught course, where student access and master the material through the web-based training program, MyITLab. While learning about Office 2007, students will develop skills in self discipline and detail orientation.
| 3 |
| GBMP 518 | Global Business Strategy 1Global Business Strategy 1Course Code: GBMP 518 Credits: 3 This course, followed by Global Strategy 2, focuses on the strategic management of multinational enterprises (MNEs) in the conduct of international business, particularly in the Latin American region. These courses explore, in depth, the business environment, culture and practices in the major economies in the region. This first course examines MNE?s strategic management processes and the impact of environmental influences, including politics, economics, geography, demography, competition and culture. Emphasis is placed on analyzing and assessing the attractiveness of countries in the region to MNEs. | 3 |
| INPD 500 | International Marketing 1International Marketing 1Course Code: INPD 500 Credits: 4 This course initially introduces students to the fundamental concepts of marketing as they pertain to the Canadian market. As the course progresses, these concepts and principles are applied to the international marketplace where a disciplined approach to the planning and execution of marketing strategies is introduced. This is a hands-on, practical course where students learn the aspects of marketing through lectures, discussions, case studies and practical workshops. | 4 |
| INPD 501 | International TradeInternational TradeCourse Code: INPD 501 Credits: 3 This course will introduce students to important legal aspects of doing business in a global environment. It will include legal considerations for Canadian firms seeking to establish themselves in foreign countries. Some of the topics covered will be bilateral and multilateral trade agreements including the GATT/WTO and NAFTA, legal aspects of the international sales of goods and international financing of transactions, conflict of laws, alternative dispute settlement, dispute resolution under international trade agreements and forms of business organization for doing business abroad such as agency, licensing and strategic alliances. | 3 |
| INPD 510 | Corporate Financial ManagementCorporate Financial ManagementCourse Code: INPD 510 Credits: 3 This course introduces the student to the basic concepts of corporate financial management. It provides a disciplined approach to the understanding and execution of the management of the corporate finance function. No previous knowledge of finance will be assumed but some familiarity with basic accounting principles is required. Even so, these will be reviewed early on. | 3 |
| INPD 512 | International Marketing Preplacement SeminarInternational Marketing Preplacement SeminarCourse Code: INPD 512 Credits: 2 This course prepares International Marketing students for their work placement in the second semester and their eventual careers. The course will help students to identify appropriate placement opportunities based upon student interests. Emphasis will be placed on the development of generic employability skills of particular importance to employment in the International Marketing field. | 2 |
| INPD 513 | International DistributionInternational DistributionCourse Code: INPD 513 Credits: 3 Logistics is concerned with the variables inherent in getting goods to the customer in today's global market place. This course examines international trade logistics and its components, the significant role of logistics in providing a business with a competitive advantage, techniques for managing logistics, and the formulation of cost-effective strategies for the movement of goods and services across international borders taking into account regulatory and documentary requirements and the various roles of external service providers. | 3 |
Semester 2 | Course Code | Course | Credits |
| GBMP 525 | Global Business Strategy 2Global Business Strategy 2Course Code: GBMP 525 Credits: 3 This course builds on theory and concepts from the Global Business Strategy 1 course. This course, preceded by Global Strategy 1, focuses on the strategic management of multinational enterprises (MNEs) in the conduct of international business. These courses explore, in depth, the business environment, culture and practices in the major economies in the region.
This second course examines MNE?s development and implementation of locally appropriate strategies for the main functional areas of international business: marketing, organizing, production, logistics, human resources, and finance. Emphasis is placed on developing comprehensive business plans for an MNE to enter and compete successfully in a local market in a region. | 3 |
| INPD 507 | Integrating SeminarIntegrating SeminarCourse Code: INPD 507 Credits: 2 This course provides students with an overview of marketing careers in a wide variety of organizations and industries, and an opportunity to network with seasoned marketing practitioners. | 2 |
| INPD 508 | Field PlacementField PlacementCourse Code: INPD 508 Credits: 4 This course provides students with a four-week (160-hour) opportunity to apply the skills and knowledge gained in the International Marketing program in a practical workplace setting. With the instructor?s support, students are required to find a suitable organization to host the placement ? one where the student will have the opportunity to observe and to participate in a variety of business and marketing activities, planning or research. The foundation for this process is usually established in INPD 512 Marketing Management Pre-Placement Seminar. The placement experience also allows students to prepare for employment with on-the-job experience and networking opportunities.
Work placements may be paid or unpaid. If unpaid, Humber will cover the student?s mandatory Workplace Safety and Insurance Board insurance. The work placement may take place during the school year over, term breaks or after the school year, as best suits the student and the employer. The four-week (160-hour) requirement is the minimum necessary for academic credit. Students may extend this as they and the employer deem fit. Students may undertake the work placement in Canada or in another country. | 4 |
| INPD 509 | International Marketing 2International Marketing 2Course Code: INPD 509 Credits: 4 This course will provide the student with knowledge and understanding of global marketing and an appreciation of the challenges, opportunities and complexities confronting today's international marketer. It moves beyond simple domestic market planning into complex multiple markets. The course will stimulate understanding of ideas, concepts, and strategies, using a wide variety of international case examples to demonstrate the need for adaptation based upon the recognition of differences. In particular, the course emphasizes the cultural/environmental aspects of international marketing and stresses the integration of culture and marketing functions. | 4 |
| INPD 511 | International Marketing ResearchInternational Marketing ResearchCourse Code: INPD 511 Credits: 3 This course provides students with an understanding of international market research practices and processes, and the tools available to assist business decision-making. It concentrates on exporting, but also covers importing and foreign direct investment. It will enable successful students to develop research objectives that are compatible with international corporate business objectives; select the most suitable methods of data acquisition and an effective, efficient method of structuring an information system that is accessible, current and useful; and identify and evaluate a broad range of international trade and investment opportunities. | 3 |
| INPD 518 | Professional Selling – International MarketingProfessional Selling – International MarketingCourse Code: INPD 518 Credits: 3 This course provides students with an understanding of international market research practices and processes, and the tools available to assist business decision-making. It concentrates on exporting, but also covers importing and foreign direct investment. It will enable successful students to develop research objectives that are compatible with international corporate business objectives; select the most suitable methods of data acquisition and an effective, efficient method of structuring an information system that is accessible, current and useful; and identify and evaluate a broad range of international trade and investment opportunities. | 3 |
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