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Marketing Management

Marketing Management (2016-2017)

How to Apply

Program Code

02241

Credential

Program Length

Two semesters, beginning in September and January

School

Marketing Management

Contact Information

Joyce Lamb, program co-ordinator
416.675.6622 ext. 3312
joyce.lamb@humber.ca
business.humber.ca

Fees/Scholarships

The 2016/2017 fee for two semesters is
– domestic $6,163.12
– international $14,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

Campus/Availability

Start DatesAvailability
2016 JanuaryClosed
2016 SeptemberOpen
2017 JanuaryOpen

Admission Requirements

To be eligible for admission, you must possess the following:
• A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Additional Requirements

• Proficiency in the use of word processing, database and spreadsheet software

Our Program

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics, including branding, product development, advertising, distribution, sales, social media, planning, budgeting and strategy. As well, you’ll get the practical experience and plenty of opportunities to develop a solid marketing portfolio with a 160-hour work placement. Our faculty, many of whom continue to work in the industry, are chosen for their expertise and experience in the marketing field.

In two semesters, you will receive advanced training in transferable skills including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you’ll learn from a combination of real-world case studies and the opportunity to apply cutting-edge marketing techniques.

List of Courses

How to Apply

Your Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives. Our recent graduates work as account executives, assistant brand managers, marketing analysts, marketing researchers, sales co-ordinators and marketing co-ordinators/managers.

Our Industry Partnerships

Professional associations such as the Canadian Marketing Association (CMA) and the Canadian Professional Sales Association (CPSA) are connected with many specialized areas of marketing and offer a broad base of information, awareness and advice to students.

Work Placement

Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.

News

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