Current Size: 100%
Media Foundation |
School of Media Studies & Information Technology |
Program AvailabilityNorth Fall 2012: Open |
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Type:
Certificate
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Campus:
North
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Program Code:
09501 |
Length: Two semesters, beginning in September |
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CONTACT INFORMATION: Robert Richardson, program co-ordinator | 416.675.6622 ext. 4370 | robert.richardson@humber.ca
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Humber’s Media Foundation program helps you investigate the many dimensions of the media industry and the abundant opportunities within it. Courses include film studies, journalism, photography, video and audio production, public relations, media writing, web design, Internet surveying and image manipulation.
You’ll develop key technical skills by learning to use relevant software on both Mac and PC platforms for developing websites (HTML, JavaScript, Flash, Dreamweaver), working with images (Adobe Illustrator and InDesign) and telling visual stories (Final Cut Pro). Instructors with varied media backgrounds will give you insider insights on the features and perks of media work.
Providing knowledge and abilities in design, writing and computer skills, your Media Foundations education is an excellent stepping stone to more specialized media career training. By the time you graduate, you’ll be able to make an informed decision on moving onto a diploma or degree program in your chosen area of study.
Interested in a career in media, but not sure about which path to take in this diverse and evolving sector? Explore the wide range of opportunities and develop a strong set of general media skills with Humber’s Media Foundation certificate program.
Your media career can take you in a variety of directions – such as journalism, public relations or as a digital specialist with skills in imaging, web design and Internet research. The Media Foundation program will provide you with a broad understanding of the web-based media universe – more than 70 per cent of Canadian households now have a broadband connection – and how media organizations are responding to this significant shift.
Note: While the Media Foundation program has been designed to prepare students to enter a major course of study in the media area, it is not a guarantee for entry into subsequent programs at Humber or elsewhere.
For more information visit Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
Most graduates are successful in their applications to the various programs in Humber’s School of Media Studies & Information Technology. As well, qualified graduates of this program apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2012/2013 fee for two semesters is
– domestic $3,655.48
– international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
$600 – materials, equipment.
Semester 1 | ||
| Course Code | Course | Credits |
| MSFP 100 | Film SurveyFilm SurveyCourse Code: MSFP 100 Credits: 3 The Film Survey course explores the history and art of cinema from its beginnings in 1895 to the present day. Based on weekly screenings, students will discuss and write about: the pioneering work of Lumière and Melies; the four traditions of film: fictional, documentary, experimental, and animated, including silent era documentary and dramatic films; the transition to sound films, featuring the early work of Alfred Hitchcock; Film Genres, from western to musical to comedy; the language and grammar of film; the elements of directorial style, including the thematic and symbolic features of film. Cinematic samples from American, European and Asian filmmakers will form the basis for this survey. The course format will consist of class lectures, film screenings, film journals and presentations, discussions, and in-class recall and reflective writing. | 3 |
| MSFP 110 | Internet Survey and ResearchInternet Survey and ResearchCourse Code: MSFP 110 Credits: 3 This course introduces students to the World Wide Web and the Internet. Internet Survey explores the history and rapid growth of the World Wide Web over the past decade and provides an overview of searching methods using current web browsers. Students will examine the principles of good web design, study what makes a website effective, and learn how to create web pages. The first part of the course will concentrate on using basic HTML, while the latter part will focus on creating Cascading Style Sheets, generating web-ready graphics, implementing JavaScript, and bringing all of these elements together to produce effective web pages. Students will also learn the benefits of hand-coded pages versus pages generated with applications such as Dreamweaver, and they will be prepared for more advanced studies in website development. | 3 |
| MSFP 120 | Basic PhotographyBasic PhotographyCourse Code: MSFP 120 Credits: 2 This course will introduce students to basic photographic theory and techniques using digital media. Students will learn to use digital cameras, explore lighting techniques including flash and available light and work with Photoshop. This course is designed to provide students with the skills to use photography and image capture as a tool in self-expression and visual communication, and to encourage visual literacy and creativity. Before the end of the semester, students will build a unique and individual portfolio of their own work. | 2 |
| MSFP 130 | Design BasicsDesign BasicsCourse Code: MSFP 130 Credits: 2 This course covers the basic foundations of design. Its goal is to make students aware of the diversity of conceptual and layout skills as used within the world of media communications. The interrelationship of traditional and digital design techniques will be explored as they are found within the print (graphic design, journalism) and web (multimedia) professions. The creative process will be explored. Students will use basic tools of the trade, primarily traditional with digital comparisons, to apply the principles and elements of design. They will be introduced to composition and layout, typography and colour theory, and experiment with communicating concepts and experiences through visual application. Students will analyze and critique examples of existing design (print and web advertising) to determine their effectiveness and cultural relevance. Drawing techniques and brainstorming will be explored as part of the creative process. Practical assignments will help students think strategically and apply the design fundamentals learned in class. | 2 |
| MSFP 151 | Public Relations and Presentation SkillsPublic Relations and Presentation SkillsCourse Code: MSFP 151 Credits: 3 Public Relations and Presentation Skills will provide students with an understanding and appreciation of the practice of public relations. Public relations requires creative and critical thinkers who are able to apply strong analytical, writing, and strategic-thinking skills to their work. Students will concentrate on writing a traditional news release for the news media, as well as develop and present a public relations plan. Students will use computers and word processing software to complete their assignments. Additionally, in the field of public relations, effective speaking techniques and critical listening skills are essential. Students will learn skills to develop poise and speak with confidence by delivering a presentation to a large group. This course will also provide instruction on how to write a resumé to successfully apply to the student's next program of study in media (or to a media related job), as well as how to prepare for a successful media job interview or media program application interview. | 3 |
| MSFP 160 | Media Writing 1Media Writing 1Course Code: MSFP 160 Credits: 3 The goal of this course is to improve students' writing skills to the level required of further programs within the School of Media Studies & Information Technology and beyond. To that end, students will study and apply the basic principles of grammar, composition, punctuation and usage; analyze writing style, complete in-class and out-of-class writing/editing/reading assignments; and learn to write, according to purpose and audience, description, narrative and analysis. | 3 |
| MSFP 241 | Audio Production TechniquesAudio Production TechniquesCourse Code: MSFP 241 Credits: 3 This course will introduce students to the methods used in audio production for radio, video, film and TV, Internet and electronic journalism. The topics covered will include the application of announcing and interview techniques, theory of sound, interview techniques, analog and digital recording, and linear and multi-track digital editing with the use of several editing programs. The students will learn how to write for the ear and create radio commercials, public service announcements, and radio features. They will also produce a short formal radio show. Students will learn how to add sound effects and music to voice tracks, to mix down through the multi-track process, and to create fully produced Wav and Mp3 files for mastering and archiving purposes. | 3 |
Semester 2 | Course Code | Course | Credits |
| COMM 200 | College Writing SkillsCollege Writing SkillsCourse Code: COMM 200 Credits: 3 College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain.
Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English.
To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills.
To complete COMM 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.
| 3 |
| HUMA 024 | Humanities: An Introduction to Arts and ScienceHumanities: An Introduction to Arts and ScienceCourse Code: HUMA 024 Credits: 3 The Humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts.
The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The Humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions.
ESL students should consider taking the ESL Humanities course. Students may transfer into
ESL Humanities (HESL 024) either at the Registrar?s Office or the School of Liberal Arts & Sciences
Office (K201) on a first-come, first-served basis before the Last Day to Add. | 3 |
| MSFP 142 | Introduction to JournalismIntroduction to JournalismCourse Code: MSFP 142 Credits: 3 What is journalism? What is involved in being a journalist in today’s ever-changing media landscape? Each journalistic medium will be examined and explored to contextualize its significance in our democratic society: newspapers, magazines, radio, television, the Internet, and other emerging forms. Special attention will be given to each medium’s unique format, elements, and terminology. Assignments and exercises will give students the opportunity to try their hand at interviewing and reporting, as well as hone their language skills. Students will be asked to produce newspaper articles, profile pieces, and feature stories. They will be expected to stay abreast of news and current events. Real-life examples taken from local and national media will be used to explore issues affecting the craft of journalism including bias, privacy, freedom of speech, the concentration of media ownership and ethics. Students will explore the realities affecting the business of journalism: how media organizations have had to adapt to digital platforms and the impact on the types of jobs available to them. The examination of each journalistic medium will be presented against the backdrop of its technological evolution so that students can appreciate the rapid progress that culminates in today’s information-based economy. Finally, students will examine and contemplate the future of journalism and the impact of digital technology on the form and function of this evolving profession. | 3 |
| MSFP 200 | Digital Design TechniquesDigital Design TechniquesCourse Code: MSFP 200 Credits: 3 This course introduces students to two of the most prominent digital graphic programs on the Macintosh platform -- Adobe Illustrator and InDesign. It reinforces the Mac OSX basics covered in MSFP 130, and integrates the theories learned then, more deeply into the digital environment. In combination with Digital Imaging MSFP 210, where Adobe Photoshop is taught, Digital Design Techniques will give students the basic tools needed for drawing, layout, and manipulating images for use in printed media, as well as an enhancement of Photoshop as it is used in print (as opposed to web). Students will learn the capabilities of each program, and how one complements the other, and what each program is best suited for. Students will become familiar with the basic functions of Adobe Illustrator and InDesign (with Photoshop supplements) through weekly in-class assignments. These skills will be further developed when students design an eight-page colour book in InDesign with support files from Illustrator and Photoshop. In-class, peer support will be encouraged, wherein students who are more comfortable working on the Macintosh platform will help classmates in need of assistance. Loosely structured groups marrying experienced students with novices will be formed at the onset of the course and will be monitored by the instructor. The weeks’ assignments are cumulative, continually adding and developing to skill sets, in a progressive pattern. For this reason, attendance is crucial. | 3 |
| MSFP 210 | Digital ImagingDigital ImagingCourse Code: MSFP 210 Credits: 3 This course introduces students to digital imaging and Adobe Photoshop. Photoshop has a wide variety of tools, commands, and options specifically tailored to working with high quality still images. Students will work on projects and learn black and white and colour retouching and restoration, colour balance and correction, and image assembly and manipulation. The students will use skills to complete creative and complex assignments that will be organized into effective and unique portfolios. | 3 |
| MSFP 230 | Website DevelopmentWebsite DevelopmentCourse Code: MSFP 230 Credits: 3 This section continues the work begun in Internet Survey MSFP 110. Students will be introduced to the basics of Flash - from interface design to animation. They will be exposed to a number of fundamental features of the application, such as timeline management, symbols, instances and movie clips. Topics explored will include the Flash interface, importing content into Flash, layers and various animation techniques. As well, the newer features of the application, such as Timeline Actions and Behaviors, will be covered. The use of Actionscript 3 to navigate a simple project will be demonstrated. Other scripting techniques will also be explored. | 3 |
| MSFP 243 | Visual StorytellingVisual StorytellingCourse Code: MSFP 243 Credits: 3 This course introduces students to the basics of video production and digital editing. Students will study the initial stages of pre-production: story development, basic scripting, production design, location scouting, and organization. Production will be introduced, including basic camera operations, basic lighting set-ups and sound capture. Students will gather images on digital cameras, and then proceed with post-production using Final Cut Pro software. Students will learn how to execute basic edit techniques, create titles and credits, mix sound with picture and gain a beginner's understanding of post-production. | 3 |
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