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Public Relations (Postgraduate)

Public Relations (Postgraduate) (2016-2017)

How to Apply

Program Code

04561

Credential

Program Length

Two semesters, beginning in September and January

School

We Are Writers Planners and Strategists

Contact Information

Annette Borger-Snel, program co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca
mediastudies.humber.ca

Fees/Scholarships

The 2016/2017 fee for two semesters is
– domestic $6,228.12
– international $14,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

ADDITIONAL COSTS:
$1,000 – textbooks and Globe & Mail subscription, portfolio case, student memberships in both professional associations: Canadian Public Relations Society, and International Association of Business Communicators.

Campus/Availability

Start DatesAvailability
2016 JanuaryClosed
2016 SeptemberClosed
2017 JanuaryOpen

Admission Requirements

To be eligible for admission, you must possess the following:
• A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection Includes Secondary Requirements: Admission selection is based on the academic criteria indicated and the result of the evaluation of additional secondary requirements. Secondary requirements may include a portfolio, audition, letter of intent, references, etc., and vary by program.

Our Program

Recognized by industry as one of the country’s leading training grounds for public relations (PR) professionals, Humber’s intensive Public Relations graduate certificate program is focused on preparing you for your first day of work placement and launching your career. At Humber, you’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in media relations, social and digital media, event planning, presenting and public relations writing. You will work with clients in social media, strategic communications and research. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility (CSR), sustainability and change management will provide you with a valuable introduction to the field. In addition, at the end of the program, you will have the opportunity to put your classroom learning into action with an eight-week work placement at some of the Greater Toronto Area’s (GTA’s) – and Canada’s – leading organizations.

Experienced professors help you develop writing skills, public relations strategies, research and planning abilities plus the capability to use social and traditional media. Employers want to hire people who can work on teams, and many assignments allow you to practise your communication, teamwork and leadership skills.

The program’s breadth helps graduates find jobs in public relations agencies, corporations, associations, non-profit organizations and all levels of government.

Our advisory committee regularly reviews and provides input into our curriculum, ensuring our program is always on the cutting edge of industry developments.

List of Courses

How to Apply

Your Career

Humber’s well-established Public Relations graduate certificate program is one of the most industry-recognized and respected PR credentials.

Corporations, non-profits, government agencies and many other companies, organizations and institutions across virtually every sector rely on smart PR strategies to engage with the public. With digital and social media, corporate social responsibility (CSR), reputation management and change management profoundly affecting the way organizations operate, new opportunities are emerging for capable and forward-thinking PR professionals.

As a PR practitioner, your work will be varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

Our Industry Partnerships

Many of our graduates participate in the program as guest lecturers and internship sponsors. There are also many volunteer opportunities while you study to gain public relations experience and network with industry professionals.

As a student enrolled in our program, you have the opportunity to join the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC) as student members.

Work Placement

Many students choose our graduate certificate program because of our outstanding work placement program. After successfully completing two academic semesters, you will have the opportunity to complete an eight-week, normally unpaid, work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Humber will work with you to find a placement. Historically students find work placements in PR agencies, corporations, entertainment organizations, not-for-profits including arts organizations and hospitals, associations, and government. While many placements are located within the GTA, in some cases, students will find placements outside the city, province or country. As part of your pre-work placement preparation, Humber will provide you with the required criteria.

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