Public Relations (Postgraduate)
Recognized by industry as one of the country’s leading training grounds for public relations (PR) professionals, the intensive two-semester Public Relations certificate program is focused on preparing you for your first day of internship and launching your career. You’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in media relations, social and digital media, event planning, presentation skills and public relations writing. Work with real clients in social media, strategic communications and research. Participate in practical public relations courses in organizational communications, marketing communications, public affairs, corporate social responsibility (CSR), sustainability and change management. You’ll put your classroom learning into action with an eight-week internship at some of the Greater Toronto Area’s (GTA’s) – and Canada’s – leading companies and agencies.
Experienced professors help you develop writing skills, public relations strategies, research and planning abilities plus the capability to use social and traditional media. Employers want to hire people who can work on teams and many assignments allow you to practice your communication, teamwork and leadership skills.
The program’s breadth ensures grads find jobs in PR agencies, corporations, associations, non-profit organizations and all levels of government.
Our advisory committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
A PR career offers many options. When you hear the term public relations do you think of some of its most visible tactics? These include an interview with a chief executive officer (CEO) on The National; a news story about a non-profit raising funds or a celebrity appearing at a special event. These are only three examples of public relations.
Humber’s long-established Public Relations Ontario graduate certificate program is among the most industry-recognized and respected PR credentials.
Corporations, non-profits, government agencies and many other companies, organizations and institutions across virtually every sector rely on smart PR strategies to engage with the public. With digital and social media, corporate social responsibility (CSR), reputation management and change management profoundly affecting the way organizations operate, new opportunities are emerging for capable and forward-thinking PR professionals.
As a PR practitioner, your work is varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.
Many students choose Humber’s Public Relations certificate program because of our outstanding internship program. After successfully completing two semesters, you will have the opportunity to do an eight-week internship. This allows you to gain valuable job skills and industry knowledge while building your network. Humber helps you find an internship using an online portal. The internships cover PR agencies, corporations, entertainment organizations, not-for-profits including arts organizations and hospitals, associations and government. Some internships are paid; others are not.
In some cases, you may seek your own internship. It may be out of city, province or country. Humber will provide you with the required criteria. You are responsible for travel visas and paperwork.
Many Humber PR grads participate in the program as guest lecturers and internship sponsors. There are also many volunteer opportunities while you study to gain PR experience and network with industry professionals.
Students enrolled in Humber’s Public Relations programs have the opportunity to join the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC). Both organizations offer students specially priced memberships.
- A bachelor’s degree (any major)
- Attendance at an information/interview session on campus, at which applicants are required to complete a writing assignment
- Applicants must bring a resumé to the information/interview session
- If English is not your first language, refer to the English Language Proficiency Policy
Note: For more information, refer to Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
The 2013/2014 fee for two semesters was
- domestic $5,774.54
- international $13,500.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.
$1,000 – textbooks and Globe and Mail subscription, portfolio case, student memberships in both professional associations: Canadian Public Relations Society; International Association of Business Communicators.
|Course Code||Course Name|
|PRC. 501||Public Relations Writing and Lab 1|
|PRC. 503||Event Planning And Management|
|PRC. 507||Public Affairs|
|PRC. 511||Public Relations Practice and Theory|
|PRC. 512||Social and Digital Media|
|PRC. 514||Corporate and International Public Relations|
|PRC. 526||Marketing Communications|
|PRC. 527||Strategic Communications|
|Course Code||Course Name|
|PRC. 504||Public Relations Writing and Lab 2|
|PRC. 506||Public Relations in the Workplace|
|PRC. 508||Public Relations Presentation Skills|
|PRC. 509||Field Placement|
|PRC. 515||Communicating CSR and Sustainability|
|PRC. 520||Research for Public Relations|
|PRC. 522||Media Relations|
|PRC. 525||Change Management and Communications|
|PRC. 528||Design for Public Relations Practitioners|