Current Size: 100%
Program Code: 04561
416.675.6622 ext. 3007
Two semesters, beginning in September and January
Recognized by industry as one of the country’s leading training grounds for PR professionals, the intensive two-semester Public Relations certificate program is focused on preparing you for your first day of internship and launching your career. You’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in media relations, social and digital media, event planning, presentation skills and public relations writing. Work with real clients in social media, strategic communications and research. Participate in practical public relations courses in organizational communications, marketing communications, public affairs, CSR and sustainability and change management. You’ll put your classroom learning into action with an eight-week internship at some of the Greater Toronto Area’s (GTA’s) – and Canada’s – leading companies and agencies.
Experienced professors help you develop writing skills, public relations strategies, research and planning abilities plus the capability to use social and traditional media. Employers want to hire people who can work on teams and many assignments allow you to practice your communication, teamwork and leadership skills.
The program’s breadth ensures grads find jobs in PR agencies, corporations, associations, non-profit organizations and all levels of government.
Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
A public relations (PR) career offers many options. When you hear the term public relations do you think of some of its most visible tactics? These include an interview with a chief executive officer (CEO) on The National; a news story about a non-profit raising funds or a celebrity appearing at a special event. These are only three examples of public relations.
Humber’s long-established Public Relations (PR) Ontario graduate certificate program is among the most industry-recognized and respected PR credentials.
Corporations, non-profits, government agencies and many other companies, organizations and institutions across virtually every sector rely on smart PR strategies to engage with the public. With digital and social media, corporate social responsibility (CSR), reputation management and change management profoundly affecting the way organizations operate, new opportunities are emerging for capable and forward-thinking PR professionals.
As a PR practitioner, your work is varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.
Many students choose Humber’s Public Relations certificate program because of our outstanding internship program. After successfully completing two semesters, you will have the opportunity to do an eight-week internship. This allows you to gain valuable job skills, industry knowledge while building your network. Humber helps you find an internship using an online portal. The internships cover PR agencies, corporate, entertainment, not-for-profits including arts organizations and hospitals, associations and government. Some internships are paid; others are not.
In some cases, you may seek your own internship. It may be out of city, province or country. Humber will provide you with the required criteria. You are responsible for travel visas and paperwork.
Many Humber PR grads participate in the program as guest lecturers and internship sponsors. There are also many volunteer opportunities while you study to gain PR experience and network with industry professionals.
Students enrolled in Humber’s Public Relations programs have the opportunity to join the Canadian Public Relations Society (CPRS) or the International Association of Business Communicators (IABC). Both organizations offer students specially priced memberships.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit humber.ca/transferguide.
Note: For more information, refer to Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
The 2013/2014 fee for two semesters is
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.
$1,000 – textbooks and Globe and Mail subscription, portfolio case, student memberships in both professional associations: Canadian Public Relations Society; International Association of Business Communicators.
|Course Code||Course Name|
|MKTG 5010||Public Relations Marketing Communications|
|PUB 5000||Event Planning and Management|
|PUB 5001||Public Affairs|
|PUB 5002||Public Relations Practice and Theory|
|PUB 5003||Social and Digital Media|
|PUB 5004||Corporate and International Public Relations|
|PUB 5005||Marketing Comunications for Public Relations|
|PUB 5006||Strategic Communications|
|PUB 5007||Public Relations Writing Lab 1|
|Course Code||Course Name|
|PUB 5009||Public Relations in the Workplace|
|PUB 5500||Public Relations Writing and Lab 2|
|PUB 5501||Public Relations Presentation Skills|
|PUB 5503||Communicating CSR and Sustainability|
|PUB 5504||Research for Public Relations|
|PUB 5505||Media Relations|
|PUB 5506||Change Management and Communications|
|PUB 5507||Design for Public Relations Practitioners|
|WORK 5502||Field Placement|