Sport Management (2015/16 Program)

Program Code: 
Program Length: 

Six semesters, beginning in September

Contact Information: 

Jem Cain
Program support officer
416.675.6622 ext. 4044

Admission Requirements

To be eligible for admission, you must possess the following:

• Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
– Grade 12 English (ENG4C or ENG4U or equivalent)
– Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above


Mature student status


College or university transfer status

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.


The 2015/2016 fee for two semesters is
– domestic $3,740.82
– international $14,200.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2015/2016 academic year. Fees are subject to change. Refer to our detailed fee information.

Additional Costs

$450 – textbooks; $270 – leadership camp experience (first semester); nominal fees for specific industry certifications.

Our Program

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sports industry, including specific responsibilities and governance structure of organizations, rules and regulations governing sports, coaching standards, tournament hosting and scheduling, and industry funding. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors and managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment and Tennis Canada. The program also includes field trips and practical training.

Your Career

PricewaterhouseCoopers predicts that global sports market revenues will rise at an annual growth rate of 3.7 per cent from $121 billion in 2010 to $145 billion in 2015. Humber Sport Management graduates can earn positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

– sport event and marketing co-ordinator
– sponsorship co-ordinator
– athletic director or program manager
– member services manager
– ticket sales controller/supervisor
– account executive
– advertising/media co-ordinator
– facility, campus recreation or varsity manager.

Professional Accreditation, Endorsement and Recognition

Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program and National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s).

Study Abroad

Qualified students in this program are eligible to undertake one of the short duration experiential learning opportunities, which operate annually in May and are 10 to 20 days in length. Destinations include Europe and Asia.

Our Industry Partnerships

Humber’s School of Hospitality, Recreation & Tourism has a number of partners, which provide placements for students, employ graduates, fund student awards and scholarships, and give lectures. Important partners of the Sport Management program include Maple Leaf Sports & Entertainment, Ontario Sport Alliance, Ontario College Athletic Association, Tennis Canada, Ontario Minor Hockey Association, City of Brampton Parks and Recreation, Ontario Soccer Association, Toronto Rock Lacrosse, and Toronto Sports Council.

Work Placement

Humber’s Sport Management diploma program includes two work placements in semesters five and six. Humber partners with the Toronto Sports Council in the development and delivery of its internship program. Placements occur across industry sectors, including professional sports associations, community and amateur sports bodies, and private sector sports organizations. These placements provide valuable experience and industry contacts.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. Visit for detailed information.

List of Courses
Semester 3
Course Code Course Name
RECL 211 Human Resources Management
RECL 216 Facility Operations
RECL 217 Marketing for Sport and Recreation
SPRT 200 Sport Organizations in Canada
SPRT 203 Sport Event Management
Select 1 of the following courses
GNED General Elective
Semester 5
Course Code Course Name
RECL 250 Entrepreneurship
SPRT 301 Sports Sponsorship and Fundraising
SPRT 302 Sport Research Methods
SPRT 304 Advanced Sales and Marketing
WORK 302 Internship 1
Semester 6
Course Code Course Name
SPRT 303 Advanced Leadership and Organizational Behaviour
SPRT 351 Ethics, Issues and Trends in Sports
SPRT 352 Sport Research Project
SPRT 353 Special Topics
WORK 352 Internship 2