2014/15 Program

Sport Management

Our Program

The Humber College Sport Management program prepares students to manage the business of sport. You will develop a thorough knowledge of the structure and functionality of the Canadian sports industry, including specific responsibilities and governance structure of organizations, rules and regulations governing sports, coaching standards, tournament hosting and scheduling, and industry funding. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

The curriculum is designed with industry collaboration, ensuring the program is current and relevant. Learn from full-time professors and managers and directors of sport organizations. Classes are diverse, and include guest speakers from organizations such as Maple Leafs Sports & Entertainment and Tennis Canada, field trips and practical training. The Sport Management diploma includes two work placements.

Your Career

PricewaterhouseCoopers predicts the global sports industry will rise in value by $21 billion in 2013 to $133 billion. Humber Sport Management graduates can earn positions with a variety of sport institutions, such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities or within the sporting goods industry. Potential jobs include:

  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • athletic director or program manager
  • member services manager
  • ticket sales controller/supervisor
  • account executive
  • advertising/media co-ordinator
  • facility, campus recreation or varsity manager.
Work Placement

The Humber College Sport Management diploma program includes two work placements in semesters five and six. Humber partners with the Toronto Sports Council in the development and delivery of its internship program. Placements occur across industry sectors, including: professional sports associations, community and amateur sports bodies, and private sector sports organizations. These placements provide valuable experience and industry contacts.

Our Industry Partnerships

The Humber College School of Hospitality, Recreation & Tourism has a number of partners who provide placements for students, employ graduates, fund student awards and scholarships and come to Humber to give great lectures. Important partners of the Sport Management program include: Maple Leaf Sports & Entertainment, Ontario Sport Alliance, Ontario College Athletic Association, Tennis Canada, Ontario Minor Hockey Association, City of Brampton Parks and Recreation, Toronto Rock Lacrosse, and Toronto Sports Council.

Study Abroad

Qualified students in this program are eligible to undertake one of the short duration experiential learning opportunities, which operate annually in May and are 10 to 20 days in length. Destinations include Europe and Asia.

Professional Accreditation, Endorsement and Recognition

Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program and National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s).

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit humber.ca/transferguide.

Admission Requirements
  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
  • Grade 12 English (ENG4C or ENG4U). If English is not your first language, refer to the English Language Proficiency Policy
  • Three Grade 11 or Grade 12C, U or M courses in addition to those listed above.
  • Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application

Note: For further information, refer to the Selection Procedures.

Meeting the minimum requirements does not guarantee admission to the program.


The 2014/2015 fee for two semesters is
• domestic $3,644.56
• international $13,900.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2014/2015 academic year.
Fees are subject to change. For more information, refer to Fees and Financial Assistance.

Additional Costs

$450 – textbooks; $270 – leadership camp experience (first semester); nominal fees for specific industry certifications.


Semester 1

Course Code Course Name
COMM 200 College Reading and Writing Skills
PSYC 001 Psychology: Introduction
RECL 504 The Leadership Experience
RECL 507 Recreation and Sport Programming
RECL 603 Recreation and Sport Perspectives
SPRT 207 Sociology of Sport

Semester 2

Course Code Course Name
COMM 300 Workplace Writing Skills
HUMA 024 An Introduction to Arts and Sciences
RECL 107 Risk Management
RECL 208 Customer Service Excellence and Quality Management
RECL 812 Financial Management
SPRT 150 Principles of Sport Performance

Semester 3

Course Code Course Name
GNEDG000 General Education Electives
RECL 209 Human Resources Management
RECL 909 Facility Operations
RECL 910 Marketing for Sport and Recreation
SPRT 200 Sport Organizations in Canada
SPRT 203 Sport Event Management

Semester 4

Course Code Course Name
SPRT 151 Sport Tourism
SPRT 213 Career Development and Speaker Series
SPRT 251 Program Software for Sport
SPRT 252 Public and Media Relations
SPRT 253 League and Tournament Management
SPRT 254 Sporting Goods Administration

Semester 5

Course Code Course Name
SPRT 301 Sports Sponsorship and Fundraising
SPRT 302 Consumer Behaviour and Marketing Research
SPRT 303 Advanced Leadership and Organizational Behaviour
SPRT 304 Advanced Sales and Marketing
WORK 302 Internship 1

Semester 6

Course Code Course Name
RECL 902 Entrepreneurship
SPRT 305 Internship 2
SPRT 351 Ethics Issues and Trends in Sports
SPRT 352 Sport Research Project
SPRT 353 Special Topics