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Sport Management

Program Code: 14181

Program Availability

North
September 2013:
Closed

Contact Information:

Rick Simone,
program co-ordinator
416.675.5000 ext.
HRTenquiry@humber.ca

Sport Management

School of Hospitality, Recreation & Tourism

Program Code:
  • 14181
Type:
Advanced Diploma
Campus:
North
Length:

 Six semesters, beginning in September

Program Availability
North
September 2013:
Closed
CONTACT INFORMATION:
  • Our Program

    The Humber College Sport Management program prepares students to manage the business of sport. You will develop a thorough knowledge of the structure and functionality of the Canadian sports industry, including specific responsibilities and governance structure of organizations, rules and regulations governing sports, coaching standards, tournament hosting and scheduling, and industry funding. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

    The curriculum is designed with industry collaboration, ensuring the program is current and relevant. Learn from full-time professors and managers and directors of sport organizations. Classes are diverse, and include guest speakers from organizations such as Maple Leafs Sports & Entertainment and Tennis Canada, field trips and practical training. The Sport Management diploma includes three work placements.

    Your Career

    Your Career

    PricewaterhouseCoopers predicts the global sports industry will rise in value by $21 billion in 2013 to $133 billion. Humber Sport Management graduates can earn positions with a variety of sport institutions, such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities or within the sporting goods industry. Potential jobs include:

    • sport event and marketing co-ordinator
    • sponsorship co-ordinator
    • athletic director or program manager
    • member services manager
    • ticket sales representative
    • account executive
    • advertising/media co-ordinator
    • facility, campus recreation or varsity manager.
  • Work Placement

    The Humber College Sport Management diploma program includes three work placements/internships in semesters four, five and six. Placements occur across industry sectors, including: professional sports associations, community and amateur sports bodies, and private sector sports organizations. These placements provide valuable experience and industry contacts.

    Our Industry Partnerships

    The Humber College School of Hospitality, Recreation & Tourism has a number of partners who provide placements for students, employ graduates, fund student awards and scholarships and come to Humber to give great lectures. Important partners of the Sport Management program include: Maple Leaf Sports & Entertainment, Ontario Sport Alliance, Ontario College Athletic Association, Tennis Canada, Ontario Minor Hockey Association, City of Brampton Parks and Recreation, Toronto Rock Lacrosse, and Toronto Sports Council.

    Study Abroad
    Qualified students in this program are eligible to undertake one of the short duration experiential learning opportunities, which operate annually in May and are 10 to 20 days in length. Destinations include Europe and Asia.

    Your Future Study Options

    Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit humber.ca/transferguide.

    Professional Accreditation, Endorsement and Recognition

    Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program and National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s).

  • Admission Requirements

    • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
    • Grade 12 English (ENG4C or ENG4U). If English is not your first language, refer to the English Language Proficiency Policy
    • Three Grade 11 or Grade 12C, U or M courses in addition to those listed above.
    • Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application

    Note: For further information, refer to the Selection Procedures.
    Meeting the minimum requirements does not guarantee admission to the program.

  • Fees / Scholarships

    The 2013/2014 fee for two semesters is

    • domestic $3.550.08
    • international $12,950.

    Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.

    Additional Costs

    $450 – textbooks; $270 – leadership camp experience (first semester); nominal fees for specific industry certifications.

  • Curriculum   (View the 2012/13 Curriculum)

    Semester 1

    Course Code Course Name
    PSYC 110 Psychology: Introduction

    Psychology: Introduction

    Course Code: PSYC 110

    How many times in the course of a day do we wonder about human behaviour? We shake our heads and ask why the person in the car ahead of us cut us off. We ask why it is that the person sitting beside us has his/her nose pierced. We try to explain why our boss blew up at a co-worker over an insignificant issue. We question the motives for our own actions. In the course of day it seems that we are challenged over and over again to explain the behaviour of those around us and indeed ourselves. Most often we do so using common sense, based on our limited experience, our socialization and our own biases. Psychology is the field of study that examines human behaviour scientifically. This course will introduce the student to psychological theories and a variety of psychological research topics, including the biological bases of behaviour, learning and memory, psychopathology, social attitudes and behaviour. Students will be encouraged to be introspective and to apply what they learn to their personal behaviour in order to gain a better understanding of themselves and others.

    RECL 101 The Leadership Experience

    The Leadership Experience

    Course Code: RECL 101

    This course will explore various concepts and principles of leadership and group dynamics. Topics will include: communication, conflict resolution, leadership theories, principles of interpersonal leadership, and human interaction. A two and one-half day residential camp, involving classroom and experiential learning, will assist in illustrating the importance of the dynamics of effective leadership. This course will provide the student with both practical experience and theoretical knowledge of how to function successfully in a recreation and sport group setting.

    RECL 102 Recreation and Sport Programming

    Recreation and Sport Programming

    Course Code: RECL 102

    This course is designed to provide students with an understanding of the broad range of programs that are offered in the recreation and sport industry and how to plan, design and deliver these programs. A key focus of the course is on understanding how to achieve quality in program design. Students will receive an understanding of the Canadian Sport for Life (CS4L) framework and its impact on quality sport and recreation programming. Additionally, students will have the opportunity to achieve certification in HIGH FIVE, a quality assurance tool for program staff. Organizing sporting tournaments and competitions, and various methods of designing competitive draws will also be examined.

    RECL 103 Recreation & Sport Perspectives

    Recreation & Sport Perspectives

    Course Code: RECL 103

    This course will provide recreation and leisure and sport management students with an understanding of the role and benefits that recreation and sport plays in our society. Students will explore the process of developing partnerships within a community in order to facilitate the delivery of recreation and sport programs. The course will also look at societal issues that could affect the future of recreation and sport.

    SPRT 100 Sociology of Sport

    Sociology of Sport

    Course Code: SPRT 100

    This course examines sport from a sociological perspective. One of its main purposes is to help students develop their critical analysis skills. The course will analyze human behaviour within sport competition and examine the effect of a society?s values and culture on the nature of sport played in that society. The role, value and future of sport in Canadian society will be examined. Issues such as cheating, drugs, aggressive and violent behaviour and discrimination in sport will also be covered. Comparisons will be made between sport behaviours and similar behaviour found in a non-sporting context. Students will be required to examine their own and other?s beliefs about sport and society. Through class discussions, assignments, and tests, students must demonstrate the ability to explain the reasons for their beliefs while at the same time show that they understand differing opinions and ideas.

    WRIT 100 College Reading and Writing Skills

    College Reading and Writing Skills

    Course Code: WRIT 100

    College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain. Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English. To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills. To complete WRIT 100 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.

    Semester 2

    Course Code Course Name
    GNED 101 An Introduction to Arts and Science

    An Introduction to Arts and Science

    Course Code: GNED 101

    The humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts.

    The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions.

    MGMT 151 Financial Management

    Financial Management

    Course Code: MGMT 151

    This course is designed to provide an introduction to the area of recreational and sport finance. Beginning with an overview of the role of financial statements, this course examines financial concepts and techniques in recreation and sport settings in public and private sectors. This course will place a special emphasis on budget preparation, budget analysis and control, budget presentation, and financial and progress reporting. Upon completion, students will be able to prepare and analyze financial statements and budgets.

    RECL 150 Customer Service Excellence & Quality Management

    Customer Service Excellence & Quality Management

    Course Code: RECL 150

    This course focuses on developing the student's ability to deliver service excellence - a term used to describe the levels of service that customers seek to receive from a provider of recreation and leisure services. This course provides students the opportunity to develop strategies and skills that they will use in their future careers in both achieving and exceeding customer satisfaction. With an emphasis on providing quality customer experiences, this course also includes certification in HIGH FIVE?s Quality Experience Scanning Tool (QUEST).

    RECL 152 Risk Management

    Risk Management

    Course Code: RECL 152

    This course is designed to provide students with an overview of legal liability and negligence in the sport and recreation industries. The process of risk management will be examined in detail. Students will learn risk identification, and techniques to manage and minimize the potential for harm to recreation participants. These skills will help to minimize the likelihood of liability lawsuits being brought against sport and recreation service providers.

    SPRT 150 Principles of Sport Performance

    Principles of Sport Performance

    Course Code: SPRT 150

    This course will provide the student with an understanding of the basic concept of physical fitness, and its relationship to sport performance. The course will largely focus on the components of fitness, sport training, and sport nutrition. Students will examine these components with a specific emphasis on how they relate to a wide variety of sports. This will provide students with the necessary knowledge to understand the nuances involved in sport training, which will allow them to more effectively communicate with various stakeholders in the sport delivery system. These stakeholders include technical sport staff, coaches, sport development staff of provincial and national sport organizations and various team personnel.

    WRIT 200 Workplace Writing Skills

    Workplace Writing Skills

    Course Code: WRIT 200

    Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in WRIT 100 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete WRIT 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet.

    Semester 3

    Course Code Course Name
    GNED General Education Elective

    General Education Elective

    Course Code: GNED

    The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum.

    Introduction to Liberal Arts and Sciences
    GNED 101 An Introduction to Arts and Sciences

    Anthropology
    ANTH 202 Physical Anthropology
    ANTH 205 Cultural Anthropology

    Arts
    ARTS 138 Understanding Movies: An Introduction to Film Studies
    ARTS 229 Musical Pioneers
    ARTS 241 Exploring Music and Film
    ARTS 246 Art and Artists - Money, Madness and Masterpieces

    Cultural Studies
    CULT 211 Conspiracy Theories and Critical Thinking
    CULT 214 AlterNative Pathways: Aboriginal People in Canada
    CULT 217 Encounter with Latin America
    CULT 228 Pop Culture: Shaping How We Live
    CULT 236 China: The Next Superpower
    CULT 239 Digital Culture
    CULT 242 Culture, Technology and Identity
    CULT 243 Crossing Borders: Migration and Culture
    CULT 244 Gender, Race and Ethnicity
    CULT 245 The Body: Beauty, Sex and Consumerism
    CULT 248 Women and Popular Culture

    Economics
    ECON 110 Real Life Economics
    ECON 204 People, Money and Markets
    ECON 206 The History of Money

    English
    ENGE 110 Literature: An Introduction
    ENGL 239 Dark Days Ahead
    ENGL 242 Pulp Fiction
    ENGL 246 Contemporary Fiction
    ENGL 247 Life Stories
    ENGL 248 Voices from the Underground

    Geography
    GEOG 210 The Nature of Ontario
    GEOG 212 Political Geography

    History
    HIST 110 Canada: The Good, the Bad and the Ugly
    HIST 203 Monsters of the 20th Century
    HIST 217 History of War
    HIST 218 The Making of the Modern World
    HIST 222 The Age of Europe: From the Enlightenment to 1989

    Humanities
    HUMA 137 Art Matters: An Introduction to the Philosophy of Art
    HUMA 226 The Arts and the 21st Century Imagination: Longing for Paradise
    HUMA 235 World Religions
    HUMA 241 Risky Business: Living in a Dangerous World
    HUMA 242 Vampires: In Film and Literature
    HUMA 244 Ordinary Heroes: Extraordinary Lives!
    HUMA 250 God, Science and Religion

    Languages
    SPAN 110 Introductory Spanish 1

    Philosophy
    PHIL 100 Ideas: An Introduction to Philosophy
    PHIL 110 The Love of Wisdom: An Introduction to Philosophy
    PHIL 217 Ethical Issues
    PHIL 225 Philosophy of Love and Sex
    PHIL 227 Business Ethics
    PHIL 228 Success: Philosophical Perspectives
    PHIL 229 Violence, Order and Justice: An Introduction to Political Philosophy
    PHIL 230 Environmental Ethics

    Political Science
    POLS 110 Introduction to Politics
    POLS 204 Morality, Democracy and Politics
    POLS 219 Globalization
    POLS 223 War and Terrorism
    POLS 224 Justice, Equality and Rights
    POLS 225 Environmental Policy and Economics

    Psychology
    PSYC 110 Psychology - An Introduction
    PSYC 205 Applied Psychology and Leadership
    PSYC 207 Psychology of Sport
    PSYC 210 Psychology - Developmental
    PSYC 220 Psychology - Social
    PSYC 230 Psychology - Abnormal

    Science
    SCIE 110 The Science of Everything
    SCIE 208 Water: A Life or Death Issue
    SCIE 213 Astronomy: The Evolving Universe
    SCIE 216 Origins of Life
    SCIE 219 Dangerous Earth
    SCIE 221 The Environment
    SCIE 223 Astrobiology: Life in the Universe
    SCIE 224 Discovering Dinosaurs

    Sociology
    SOCE 100 Canadian Society and Culture
    SOCI 110 Sociology: Introduction
    SOCI 205 Social Entrepreneurship: Profit, People and the Planet
    SOCI 219 Sport and Society
    SOCI 232 Gender, Power and Society
    SOCI 233 Sociology of Cultural Difference
    SOCI 234 Society and Conflict
    SOCI 236 Issues in Crime
    SOCI 237 Sociology of Fashion
    SOCI 238 Sociology of Food
    SOCI 239 Citizenship, Immigration, and Democracy
    SOCI 240 Sociology of the Family
    SOCI 246 Sociology of Emotions
    SOCI 247 Leadership
    SOCI 249 Imagining the City
    SOCI 257 Canada Today
    SOCI 277 Sexual Diversity: Contemporary Social Issues

    RECL 200 Human Resources Management

    Human Resources Management

    Course Code: RECL 200

    This course examines how the recreation and sport management industries obtain, retain, manage and maximize their human resources. The course provides an overall understanding of the human resource function as it relates to an organization?s goals and strategic objectives. Topics include: Human Resource Challenges, Employment Legislation, Discrimination, Harassment, Staff Selection, Staff Motivation, Health and Safety, Performance Evaluation, Discipline and Termination.

    RECL 203 Facility Operations

    Facility Operations

    Course Code: RECL 203

    This course is intended to provide students with an overview of how recreation and sport facilities operate and what makes them successful. Students will examine key expenses and sources of revenue for these facilities. The course is also designed to provide students with an understanding of the various considerations in the operation and maintenance of these facilities.

    RECL 204 Marketing for Sport and Recreation

    Marketing for Sport and Recreation

    Course Code: RECL 204

    Successful completion of this course will provide students with an understanding of marketing and its role in the delivery of sport and leisure services. Students will learn the value of market research in understanding the needs of consumers and its impact in various marketing strategies. Students will also apply marketing principles and demonstrate effective promotional planning through the creation of a marketing plan.

    SPRT 200 Sport Organizations in Canada

    Sport Organizations in Canada

    Course Code: SPRT 200

    This course is designed to provide students with an understanding of the bodies and organizations involved in the provision and regulation of sport. Various levels and types of sport will be examined. This will include recreational to competitive sport, local to international sport, and children?s to adult sport. Emphasis will also be placed on fully recognizing the involvement of government in the provision of sport, and the key statutes and regulations that have been enacted to govern sport.

    SPRT 203 Sport Event Management

    Sport Event Management

    Course Code: SPRT 203

    This course will provide students with a practical understanding of the guidelines and procedures used in planning and executing a sport event. A major component of this course involves a student operated event. The students will manage all aspects of their event, from conception to completion. Classroom material will be delivered using a variety of methods to simulate the event planning process, including lectures, committee meetings and seminar formats.

    Semester 4

    Course Code Course Name
    SPRT 212 Career Development and Speaker Series

    Career Development and Speaker Series

    Course Code: SPRT 212

    This course is an introduction to the professional standards and career planning skills required for success within the sport and recreation industry. The student will practice skills in resume development, interviewing, job search, networking and career planning. The student will also be introduced to potential career path opportunities within the sport and recreation industry. In addition, students will receive a comprehensive outline of the internship program which will assist the student in preparing for their internships.

    SPRT 251 Program Software for Sport

    Program Software for Sport

    Course Code: SPRT 251

    The course is designed to give students an opportunity to apply sport programming concepts, using industry recognized computer software. Students will develop an understanding of how sport organizations manage their sport activities such as registrations, league operations, facility scheduling and team management using web based media. Students will take on the role of sport manager, as they develop sport activities, and integrate them into a simulated service delivery environment.

    SPRT 252 Public and Media Relations

    Public and Media Relations

    Course Code: SPRT 252

    This course is designed to provide students with an understanding of public and media relations and their application to the sport management industry. A major emphasis will be on examining the impact a positive public image has on successful sport organizations, and the strategies required to achieve this. Students will learn the role media plays in sport, and understand the methods available to effectively communicate to various media.

    SPRT 253 League and Tournament Management

    League and Tournament Management

    Course Code: SPRT 253

    This course introduces students to the operation of sport leagues and tournaments. Students will understand the various types and levels of sport leagues that exist based on participant age, ability, and competitiveness. Tournament management will also be examined in terms of structure, obligations and responsibilities.

    SPRT 254 Sporting Goods Administration

    Sporting Goods Administration

    Course Code: SPRT 254

    This course provides an overview of the sporting goods industry. Key topics include industry structure, information sources, trends, product knowledge, retailing fundamentals, wholesale and distribution processes, industry issues and understanding customers. Students will also examine the branding and marketing of sporting goods across the sport industry.

    SPRT 255 Sport Tourism

    Sport Tourism

    Course Code: SPRT 255

    Students will examine the relationship between sport and tourism. Specific topics to be covered will include sport tourism?s history, and sport tourism?s relationship and impact on social, cultural, economic, and natural environments. Events, facilities, activities, natural resources, and government policies will be considered as part of a strategy to develop and promote Canadian destinations for sport tourism. Students will be encouraged to view sport tourism both from the point of view of the tourist, and the provider of sport tourism services. Using several different sports, and sporting event case studies, students will be provided with a comprehensive overview of sport tourism?s products, marketing and management functions.

    Semester 5

    Course Code Course Name
    SPRT 301 Sports Sponsorship and Fundraising

    Sports Sponsorship and Fundraising

    Course Code: SPRT 301

    The increase in participation and interest within the sport industry has come with an increase in cost. The financial needs for sport and recreation programs must be met. The purpose of sponsorships and fundraising is to develop, in detail, a practical and systematic approach to obtaining resources in both the business and not-for-profit sector in order to meet these needs. Sports sponsorship has grown over the past two decades and evolved into a sophisticated and innovative marketing component. Given the economic barriers surrounding sport today, sponsorship can bring valuable tangible and intangible rewards. Sport business management students must learn how to approach various organizations in a professional and business manner.

    SPRT 302 Consumer Behaviour and Marketing Research

    Consumer Behaviour and Marketing Research

    Course Code: SPRT 302

    This course focuses on the interaction of individuals and groups within organizations and how to maximize their effectiveness in meeting organizational goals. Students will develop skills and confidence in managing people and environments in the sport management industry. Topics include; understanding how teams work, planning, leading, organizational culture and negotiation skills.

    SPRT 303 Advanced Leadership and Organizational Behaviour

    Advanced Leadership and Organizational Behaviour

    Course Code: SPRT 303

    This course provides students with an understanding of market research methods and the process for obtaining research data. Students will develop skills in collecting and analyzing data and applying research information to make decisions related to the sport management industry. Students will gain insights into markets, customers, attitudes and business strategy. This course will prepare students for their research work in the course Sport Research Project.

    SPRT 304 Advanced Sales and Marketing

    Advanced Sales and Marketing

    Course Code: SPRT 304

    An extension of marketing, sales is the entry-level position with many organizations. The skills required are to sell, convince and persuade your target group/individual to purchase or buy into your product and/or organization. In order to do this successfully, students must practice the proper presentation skills, marketing knowledge, sales techniques and sales management. This course is aimed at giving an in-depth overview and understanding of the selling process and its key role in the sporting business. Material to be covered includes the psychology of selling, communication strategies and sale methodologies.

    WORK 302 Internship 1

    Internship 1

    Course Code: WORK 302

    This course combines in-class learning with actual work experience in the recreation industry. The students will acquire an internship that requires them to utilize the knowledge and skills taught in other program courses. During the internship, the students will work closely with a college advisor and an on-site supervisor to develop necessary job skills that are needed for internship and future employment success. The internship requires students to work two days per week for a 15-week period. Students will select a placement in one of three focus areas: teams, facilities or sport organizations.

    Semester 6

    Course Code Course Name
    RECL 252 Entrepreneurship

    Entrepreneurship

    Course Code: RECL 252

    This course deals with the key components of entrepreneurship, starting from the identification of a concept to the development of a business plan. Using a practical approach, the student will progress through various modules that are key to starting a business. Creating a business strategy, specific to the recreation and leisure services industry, will be a focal point in this course.

    SPRT 351 Ethics, Issues and Trends in Sports

    Ethics, Issues and Trends in Sports

    Course Code: SPRT 351

    This course will provide the framework for understanding and debating ethical concepts. First, the scope of ethics will be examined and then these concepts will be applied to the sport field. Students will be encouraged to research a variety of ethical issues in sport and to lead and participate in a discussion of these. In the highly visible business of sport, ethics receives much media attention and it is imperative that sport managers understand ethical premises and be prepared to make informed, ethical decisions in their careers.

    SPRT 352 Sport Research Project

    Sport Research Project

    Course Code: SPRT 352

    The varied sport management job sectors require employees with sound research knowledge and skills. This course will introduce students to essential issues of market research, including research problems and questions, collection, analysis and interpretation of data, and the presentation of results. The course places emphasis on the skills and knowledge necessary for successful completion of a research project that is responsive to the needs of the sport environment.

    SPRT 353 Special Topics

    Special Topics

    Course Code:

    WORK 352 Internship 2

    Internship 2

    Course Code:

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