Tourism and Hospitality Management – Business Applications - Humber College

Our Program

Humber’s Tourism and Hospitality Management – Business Applications diploma program focuses in particular on the event planning sector. It teaches you to use your growing business knowledge in a program that develops leadership and practical skills, and makes career connections. A range of innovative courses includes event design, event planning and execution, international tourism, fundraising and public relations (PR), beverage management and mixology. Satisfy your business-savvy side with financial management, human resources, marketing and sales. In your third semester, learn industry technology and choose an elective that helps you specialize in catering, conventions, casinos or event management – or make plans to carve out your own future as an entrepreneur.

Cutting-edge courses focus on globalization and sustainable tourism. Get a solid foundation in critical skills such as communication, teamwork, analysis and problem solving, and have the opportunity to apply these to industry case studies and event design and execution courses. Put your new skills to work in the real world with a fourth-semester work placement. Your final semester also features industry leaders in the classroom and on field excursions.

Get involved in the industry’s leading professional associations, where you may apply for certification in service excellence, alcohol service, safety and sanitation, and beer and wine. Consider overseas study opportunities at international universities and colleges before you graduate as a creative and customer-focused professional with the knowledge and skills employers demand.

Note: This program provides a solid foundation for students to continue on to Humber’s Bachelor of Applied Business – Tourism Management degree program 22081; qualified graduates can enter year two of the four-year program.

Your Career

Your Career
Plan and promote special events and festivals, manage a venue or attraction, run a luxurious hotel, or promote a winter or sporty resort. This career leads to opportunities to meet people from all around the world while engaging a broad skill set that includes sales and marketing, risk management and hospitality law, budgeting, event design and planning, and service excellence. Operations and co-ordinator positions lead to managerial and executive opportunities at hotels, event management companies, attractions and more in Toronto and around the world.
Industry Partnerships
The School of Hospitality, Recreation & Tourism has more than 500 industry partners. Partners provide funding for capital projects such as labs, provide internships for students, donate more than $60,000 in awards and scholarships, as well as employing Humber graduates. Industry partners include: Toronto Board of Trade, Deerhurst Resort, Hockley Valley Resort, Intercontinental, Hyatt, Westin, Delta, Holiday Inn, Four Seasons, Sheraton, Hilton, Radisson, Ritz Carlton and Fairmont hotel chains, Compass Group, Tourism Ontario, Ontario Place, The International Centre, and Woodbine Entertainment Centre, Canada’s Wonderland, The Greater Toronto Marketing Alliance, Resorts to the Best and Toronto City Events.

Workplacement
Critical hands-on experience is acquired through a fourth semester unpaid internship, which is a capstone to the learning and a showcase of your skills and knowledge. The school assists students in finding their industry internship. You will be able to apply for internship positions in event management, marketing, and hospitality operations, providing experience and industry links to build your career in event management. Many of our graduates receive full-time employment offers from their internship organizations.

Admission Requirement
- Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
- Grade 12 English (ENG4C or ENG4U). If English is not your first language visit the English Language Proficiency Policy
- Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U)
- Two Grade 11 or Grade 12 C, U or M courses in addition to those listed above
- Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application
Note: For more information visit Selection Procedures.

Meeting the minimum requirements does not guarantee admission to the program.

International
There is an opportunity for qualified students to complete their fourth semester in France. This program is operated in partnership with Certified Educational Programs Abroad (CEPA Europe) and is located at the historic Château de Portalès in Strasbourg, France. The program includes seven weeks of classroom instruction, combined with a one week grand tour of France.

Qualified students also have the opportunity to study and travel overseas with our study-abroad experiences, which are undertaken with international universities and colleges in Asia, Europe and the Caribbean.
Your Future Study Options
Qualified graduates with an overall GPA of 75 per cent or more will be considered for admission to Humber’s Bachelor of Applied Business – Tourism Management degree program 22081. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.

Graduates must also possess ENG4U or Humber’s COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber’s BMAT 220 Mathematics of Finance and BSTA 300 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form.

For detailed information, visit our website at humber.ca/transferguide.

Fees
The 2012/2013 fee for two semesters is

– domestic $3,435.48

– international $12,800.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.

Fees are subject to change.

For more information visit Fees and Financial Assistance.

Additional Costs
Additional Costs
$400 per semester – textbooks, other materials; there will be nominal fees to cover the costs of industry field trips in specific courses.

Curriculum

Semester 1
Course Code	Course	Credits
COMM 200	College Writing Skills College Writing Skills Course Code: COMM 200 Credits: 3 College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain. Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English. To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills. To complete COMM 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.	3
HRT. 101	Hospitality and Tourism Fundamentals Hospitality and Tourism Fundamentals Course Code: HRT. 101 Credits: 3 This course examines the sectors of the Canadian tourism industry and their interrelationships in meeting tourist needs and expectations. The course explores the significance of hospitality operators, accommodations, food and beverage, attractions, and event management in terms of their contribution to the world economy in terms of jobs, travel expenditures/receipts and purchasing of goods and services from local economy suppliers. The travel trade and transportation sectors, as well as key associations, companies, other organizations and host-guest interactions in a destination are key topics. The analysis of career choices in the industry will prepare students for further study in their chosen fields.	3
HRT. 102	Introduction to Software Applications Introduction to Software Applications Course Code: HRT. 102 Credits: 3 This software applications course introduces you to the Microsoft Office 2010 home/student package. At the end of the course, you should be able to produce documents in Word, spreadsheets in Excel, and presentations in PowerPoint. You must work independently and complete this course using an on-line format. In addition, you are required to attend two mandatory classes in a classroom, and to write the final exam in a classroom at the college.	3
HRT. 115	iSucceed in Hospitality and Tourism iSucceed in Hospitality and Tourism Course Code: HRT. 115 Credits: 0 The iSucceed in Hospitality and Tourism course offers students information and insights into the hospitality and tourism programs, and identifies the many resources and services available to help ensure a successful education at Humber. Student will examine the policies and procedures in place for the School of Hospitality, Recreation & Tourism. Additionally, students will explore career opportunities and pathways in this industry. Industry guest speakers will discuss industry?s expectations of attitude, skills and competencies for a successful career.	0
HRT. 116	Food and Beverage Operations for Events Food and Beverage Operations for Events Course Code: HRT. 116 Credits: 3	3
HRT. 130	Service Excellence Service Excellence Course Code: HRT. 130 Credits: 3 This course is focused on developing the student's ability to deliver service excellence - a term used to describe the levels of service that customers seek to receive from an operator in any one of the many tourism industries. This course defines service and the many concepts associated with its delivery at its highest level and provides students the opportunity to develop and practice service excellence strategies and skills that they will be able to use in their future careers.	3
HRT. 132	Hospitality Accounting Hospitality Accounting Course Code: HRT. 132 Credits: 3 The key to success in the hospitality industry is profitability. The course will begin with an introduction to accounting concepts and principles, as well as hospitality organizational structures around financial processes. The recording of financial activities will be explored through the Uniform System of Accounts, accounting cycle, and accounting equations. With this foundation, the course will examine in depth all the key components of income statements and balance sheets. This knowledge will be used to prepare financial statements and to analyze hospitality operations, forming the basis of the managerial decision-making information commonly used in the hospitality industry.	3
HUMA 024	Humanities: An Introduction to Arts and Science Humanities: An Introduction to Arts and Science Course Code: HUMA 024 Credits: 3 The Humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts. The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The Humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions. ESL students should consider taking the ESL Humanities course. Students may transfer into ESL Humanities (HESL 024) either at the Registrar?s Office or the School of Liberal Arts & Sciences Office (K201) on a first-come, first-served basis before the Last Day to Add.	3

Semester 2
Course Code	Course	Credits
COMM 300	Business Writing Skills Business Writing Skills Course Code: COMM 300 Credits: 3 Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in COMM 200 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete COMM 300 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet.	3
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
HRT. 131	Effective Leadership and Management Effective Leadership and Management Course Code: HRT. 131 Credits: 3 This course will assist the student in self-assessing and developing concrete, usable management and leadership skills. It will focus on key management and leadership concepts and how these can be applied in a rapidly changing global environment. The course will examine traits, behaviours and attributes of leadership and followership, and the practical skills required to build effective working relationships with individuals and teams, including decision making, motivation, communication, power and influence, and change management. It will also explore factors that impact effective leadership in today's hospitality world, including ethics and diversity.	3
HRT. 133	Hospitality Budgeting Hospitality Budgeting Course Code: HRT. 133 Credits: 3 This course builds on material delivered in HRT. 132 Hospitality Accounting. The student will use income statements and balance sheets to analyze results, and recommend changes to improve profitability. The student will continue to examine the financial management process, with emphasis upon developing operational budgets in the hospitality industry. The student will apply the concepts of budgeting to create financial forecasts for hospitality operations.	3
HRT.135	Event Design and Planning Event Design and Planning Course Code: HRT.135 Credits: 3 This course defines the special event sector and its economic impact on the national and global tourism industry, its relationships to the other sectors. The course introduces the theory of event planning, its stages and the key components that define each stage. Concepts and designs of traditional events such as conferences, conventions, meetings, weddings, or sports and leisure gatherings, as well as charity or fundraising events are introduced. The importance of project management, marketing and public relations, product launches, brand development efforts and the challenges in managing teams are key topics in the course. The student will understand the many facets of event management and the career opportunities in the industry.	3
HRT. 212	Hospitality Tourism Careers Hospitality Tourism Careers Course Code: HRT. 212 Credits: 3 This course is an introduction to the professional standards and career planning skills required for success within the tourism and hospitality industries. The student will practice skills in resume development, interviewing, job search, networking and career planning. The student will also be introduced to potential career path opportunities within the tourism and hospitality industries. In addition, students will receive a comprehensive outline of internship requirements, specific to their program, which will assist the student in preparing for their industry internships.	3
HRT. 225	Marketing and Sales for Tourism and Hospitality Marketing and Sales for Tourism and Hospitality Course Code: HRT. 225 Credits: 4 This course will introduce students to the core principles of marketing and selling tourism and hospitality products and services. The structure of the course is designed to establish an application of marketing concepts and steps necessary to develop a marketing plan. This course will enable students to recognize and apply a variety of sales techniques and strategies, matching tourism and hospitality products and services with customer needs, motivations and expectations. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student?s communications, listening, and problem solving skills. The importance of customer relationship management and retention strategies will be explored. Students will be introduced to concepts, strategies, and opportunities in the context of the Internet and web-based marketing and sales.	4

Semester 3
Course Code	Course	Credits
GNED 000	General Education Elective General Education Elective Course Code: GNED 000 Credits: 3 The following courses represent the GNED General Education electives that you can choose from as part of your program's curriculum. Anthropology ANTH 002 Anthropology ANTH 005 Cultural Anthropology Economics ECON 004 People, Money and Markets ECON 005 Real-Life Economics ECON 006 The History of Money Geography GEOG 010 The Nature of Ontario GEOG 012 Political Geography: Conflict and International Affairs History CULS 300 Encounter with Latin America HIST 003 Monsters of the 20th Century HIST 017 History of War HIST 018 Making of the Modern World HIST 020 The Good, The Bad and The Ugly HIST 022 The Age of Europe: From the Enlightenment to 1989 MILE 100 Italy: History and Culture MILE 110 Great Cities: USA Humanities HESL 024 ESL ˗ Humanities: An Introduction to Arts and Sciences HESL 035 ESL ˗ World Religions: Western and Eastern Traditions HUMA 024 Humanities: An Introduction to Arts and Sciences HUMA 026 The Arts and the 21st Century Imagination: Longing for Paradise HUMA 028 Popular Culture: Shaping How We Live HUMA 029 Musical Pioneers HUMA 035 World Religions: Western and Eastern Traditions HUMA 036 China: The Next Superpower HUMA 037 Art Matters HUMA 038 Understanding Movies: An Introduction to Film Studies HUMA 039 Digital Culture HUMA 040 Law and Society HUMA 041 Exploring Music and Film HUMA 042 Vampires in Film and Literature HUMA 043 Crossing Borders: Migration and Culture HUMA 044 Ordinary Heroes: Extraordinary Lives HUMA 045 The Body: Beauty, Sex and Consumerism HUMA 046 Art and Artists – Money, Madness and Masterpieces HUMA 050 God, Religion and Science HUMA 060 The World of Myths and Legends HUMA 084 Pulp Fiction SPN. 100 Introductory Spanish 1 Literature ENGE 025 ESL Literature: Introduction ENGL 039 Dark Days Ahead ENGL 046 Contemporary Fiction ENGL 047 Life Stories ENGL 048 Voices from the Underground: Modern Narratives of the Self Philosophy PHIL 001 Ideas: An Introduction to Philosophy PHIL 008 The Love of Wisdom: An Introduction to Philosophy PHIL 017 Ethical Issues PHIL 022 Justice PHIL 025 Philosophy of Love and Sex PHIL 027 Business Ethics PHIL 028 Success PHIL 029 Violence, Order and Justice: An Introduction to Poltical Philosophy PHIL 030 Environmental Ethics Political Science BEH. 002 Surveying Society POLS 004 Morality, Democracy and Politics POLS 019 Globalization POLS 023 War and Terrorism POLS 024 Justice, Equality and Rights POLS 025 Environmental Policy and Economics POLS 104 Introduction to Politics Psychology PSYC 001 Psychology: Introduction PSYC 002 Psychology: Developmental PSYC 003 Psychology: Social PSYC 004 Psychology: Abnormal PSYC 007 Psychology of Sport PSYC 105 Psychology Applied - Recreation Leadership PSYC 121 Psychology Applied 1: Paramedic PSYC 122 Psychology Applied 2: Paramedic PSYC 123 Psychology Applied 3: Paramedic Science SCIE 008 Water: A Life or Death Issue SCIE 013 Astronomy: The Evolving Universe SCIE 016 Origins of Life SCIE 019 Dangerous Earth SCIE 020 The Universe in a Lab SCIE 021 The Environment SCIE 022 Global Warming Concepts SCIE 023 Astrobiology: Life in the Universe SCIE 024 Discovering Dinosaurs SCIE 028 The Science of Everything Sociology SOCE 006 ESL Canadian Society and Culture SOCE 037 ESL: Canada Today SOCE 039 ESL ˗ Citizenship, Immigration and Democracy SOCI 002 Sociology: Introduction SOCI 006 Canadian Society and Culture SOCI 014 AlterNative Pathways: Aboriginal People in Canada SOCI 019 Sport and Society SOCI 027 Environmental Citizenship SOCI 029 Understanding Diversity: The World in Canada SOCI 032 Gender, Power and Society SOCI 033 Sociology of Cultural Difference SOCI 034 Society and Conflict SOCI 036 Issues in Crime SOCI 037 Sociology of Fashion SOCI 038 Sociology of Food SOCI 040 Sociology of the Family SOCI 041 Risky Business: Living in a Dangerous World SOCI 042 Culture, Technology and Identity SOCI 046 Sociology of the Emotions SOCI 047 Leadership SOCI 048 Corporations, Modern Capitalism and Economic Disorder SOCI 049 Imagining the City SOCI 075 Racism and Discrimination SOCI 077 Introduction to Intercultural Communication	3
HRT. 206	Event Marketing Event Marketing Course Code: HRT. 206 Credits: 3 This course, which builds on HRT. 225 Marketing and Sales in Tourism and Hospitality, focuses on the key strategies and techniques for marketing and selling events. The need to create experiential marketing strategies and to develop product and pricing strategies that attract guests are vital to the success of events. The consumer has endless choices and attendees are changing their decision-making styles and information sources. A key responsibility of an event manager is to maximize attendance and interest. The course explores the role of websites, networking, relationship marketing and social media. Students research the trends in event technology and its impact on marketing, as well as the effect of changing demographics.	3
HRT. 213	Risk Management Principles Risk Management Principles Course Code: HRT. 213 Credits: 3 The hospitality and tourism industry faces inherent challenges from both within internal and external environments. Organizations therefore require a proactive strategy to protect its assets, human safety, business reputation and long-term viability. A comprehensive plan to mitigate these risks should include risk assessment, risk prevention through development of policies and procedures, and an evaluation of past practices in risk-related scenarios. Students learn strategies to address guest/employee safety and security, theft and loss prevention, employee training by discussing examples taken from event management. Liabilities associated with event operations will be studied in relation to current legislative and legal requirements. The threat of global terrorism and its impact on the tourism industry is examined.	3
HRT. 224	Human Resources Management Human Resources Management Course Code: HRT. 224 Credits: 3 This course is a study of how tourism and hospitality industries obtain, retain, manage and maximize their human resources. The course provides an overall understanding of the human resource function, as it relates to an organization?s goals and strategic objectives. Topics covered include human resource challenges, employment legislation, discrimination, harassment, staff planning and selection, orientation, health and safety, performance management and evaluation, corrective action and termination and unions? relationships.	3
HRT. 226	Event Management - Practical Event Management - Practical Course Code: HRT. 226 Credits: 3 The course builds on HRT. 135 Event Management Theory and provides the students the opportunity to design and execute an event. The course emphasizes the creativity, decision making, communication, project management, financial and team work skills to manage an event. In teams, students will plan, execute and complete a post-event analysis of an event. The course identifies the challenges of dealing with needs and expectations of clients, service providers and participants. Throughout the project students will learn and experience the best practices and stages of event planning including: concept development, site selection, RFP (request for proposal), logistics, supplier contracts and plans for food and beverage, entertainment, technology and audio-visual, fund-raising, and the management function of revenue management, staffing and volunteer recruitment, marketing, budgeting and risk management.	3

Choose one of the following:
Course Code	Course	Credits
HOTL 221	Catering Management Catering Management Course Code: HOTL 221 Credits: 3 This course will provide a survey overview of catering operations. Starting with the historical evolution of catering and foodservice, the course will cover critical areas such as venue selection, physical layouts, food and beverage planning, theme and atmosphere planning, and the delivery of services for the event. A secondary focus will consider the business side of the event, with financial planning, costing, and reconciliation of the event presented as well. The management and administration of the sales office in larger event centres and hotels will also be considered.	3
HRT. 216	Beverage Management Beverage Management Course Code: HRT. 216 Credits: 3 Beverages play a significant role in the success and profitability of hospitality operations. It includes the knowledge, merchandising and proper service of both alcoholic and non-alcoholic drinks. In this practical course, students learn about wine, beer, mixology, coffee and tea, and will examine its place in commercial operations. The pairing of food and its relationship with gastronomy is part of each module. Students have the opportunity to complete and earn internationally recognized certifications such as (Wine and Spirit Education Trust) WSET (Intermediate), Prud’homme (Level I) and study contemporary practices in the world of coffee and tea developed by leading international organizations. Students develop a portfolio of tasting notes for all beverages tasted in the course.	3
HRT. 217	Festivals, Corporate and Special Events Festivals, Corporate and Special Events Course Code: HRT. 217 Credits: 3 Every year, thousands of special events including conventions, exhibitions and festivals are held worldwide, making it one of the larger and fastest growing areas of the special event segment. This course explores festivals, entertainment, sporting and corporate events. A typical convention incorporates many different opportunities ranging from food and beverage functions, workshops, information speeches, trade shows and exhibitions, and social activities. Internal factors such as space allocation, program planning, accommodation and site involvement are explored against external areas of planning, such as marketing, soliciting sponsorships, and suitable site selection. Students review and examine a series of industry case studies and related project proposals and prepare and present a proposal documents for events, which include an operating budget, logistic components such as venue layout/floor plans, staging, audio-visual, décor, food and beverage menus, material handling and a multitude of contingency plans.	3

Semester 4
Course Code	Course	Credits
HRT. 231	Entrepreneurship Entrepreneurship Course Code: HRT. 231 Credits: 3 This course deals with the key components of entrepreneurship, starting from the identification of a concept to the development of a business plan. Using a practical approach, the student will progress through various modules that are key to starting a new business. Franchising and buying an existing business will also be covered.	3
HRT. 232	International and Sustainable Tourism International and Sustainable Tourism Course Code: HRT. 232 Credits: 3 This course examines the growth of international tourism destinations, the impacts of globalization, and the concepts of sustainable tourism. This course will highlight the factors influencing international tourism demand, and the role of the factors in the development of destinations. The course explores sustainable tourism, and the key themes and challenges for destinations and suppliers of tourism. Students will research the economic, environmental and cultural impacts of tourism in the context of sustainable and responsible tourism. The greening of tourism products and services, and the Canadian and international markets will be analyzed.	3
HRT. 234	Internship (Tourism Industry) Internship (Tourism Industry) Course Code: HRT. 234 Credits: 9 This component of the Tourism and Hospitality Management ? Business Application program will provide the student with hands-on practical exposure to the tourism and hospitality industry and the opportunity to specialize in their chosen career focus. It consists of a nine week training placement in an approved employer, and is based on a 32-hour training week (total of 288 hours). Students will have an opportunity to observe and learn from experienced personnel in a real-life working setting, while integrating a competency based internship schedule as a framework for learning. The internship will present the student with the opportunity to train in: special event management or hospitality sectors in operational or marketing positions. The internship is designed to meet industry-defined standards that reinforce the skills and knowledge identified by the industry as essential for professional and skilled performance.	9
HRT. 235	Public Relations, Fundraising and Sponsorship Public Relations, Fundraising and Sponsorship Course Code: HRT. 235 Credits: 3 Event management success requires key marketing strategies including public relations, fundraising and sponsorship. This course explores the role, function and planning of these strategies. Effective public relations (PR) has evolved with advances in technology, e-marketing and the instant communication to engage the public, the guest, partners and the industry and relationship building. PR recognizes the need to understand the attitudes and values of all stakeholders of an event and develop effective relationships with guests, employees, local communities, partner and the community. Students examine the financial controls needed for effective fundraising and sponsorship including the raising of assets and resources from various sources to support an event and goals for charity support. The course reviews strategies solicit contributions for a non- profit event including direct marketing techniques, relationship building and accountability. Students explore the strategies, laws and issues surrounding effective sponsorship and fundraising for events.	3

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School of Hospitality, Recreation & Tourism		Program Availability North Fall 2012: Open
Type: Diploma	Campus: North
Program Code: 14081	Length: Four semesters, beginning in September
CONTACT INFORMATION: Judy Hebner, program co-ordinator \| 416.675.5000 \| HRTenquiry@humber.ca

Tourism and Hospitality Management – Business Applications

School of Hospitality, Recreation & Tourism

Program Availability

Your Career

Semester 1

College Writing Skills

Hospitality and Tourism Fundamentals

Introduction to Software Applications

iSucceed in Hospitality and Tourism

Food and Beverage Operations for Events

Service Excellence

Hospitality Accounting

Humanities: An Introduction to Arts and Science

Semester 2

Business Writing Skills

General Education Elective

Effective Leadership and Management

Hospitality Budgeting

Event Design and Planning

Hospitality Tourism Careers

Marketing and Sales for Tourism and Hospitality

Semester 3

General Education Elective

Event Marketing

Risk Management Principles

Human Resources Management

Event Management - Practical

Choose one of the following:

Catering Management

Beverage Management

Festivals, Corporate and Special Events

Semester 4

Entrepreneurship

International and Sustainable Tourism

Internship (Tourism Industry)

Public Relations, Fundraising and Sponsorship