Toronto, April 15, 2011 — Humber College Marketing Management students presented future marketing trends, on topics ranging from mobile marketing to social media, to notable Canadian industry experts at The Business School’s inaugural Emerge Conference this week.
Four teams were challenged to analyze how tomorrow's marketers can promote, advertise, sell and monetize future trends in mobile marketing, branding, social media, e-publishing and virtual product placement before they become mainstream topics. Each group presented a final report, known as an Emerge Watching Brief, to a panel of five business, investment and marketing leaders.
Top prize was awarded to six students who forecasted how marketers can use in-car infotainment consoles to provide commuters with accessible data, entertainment and real-time guidance.
"Each team gave us real insights into well-researched directions and marketing opportunities," said Mike Dover, Emerge panel moderator and co-author of the Canadian best seller, WikiBrands.
Eight student teams in the postgraduate certificate program had competed for the chance to present to the Emerge panel.
"Our team really did our homework for this competition. We tested our ideas and learned from real players in the marketplace about what they thought the future would offer as business opportunities,” said Hussein Kassam, a student on the winning team.
The Marketing Management program will hold the Emerge event every six months so students learn techniques in market analysis, trend tracking, presentational design and marketing.
"We make every effort to give our students real, first-hand experience rather than just theories about marketing and selling,” said Tony Gifford, Program Coordinator, Marketing Management. “The Emerge event brings in top tier experts to dialogue with and advise our students about their researched findings and trend tracking."
The Emerge Conference will continue on the web, as the groups have connected on LinkedIn and will continue to explore future trends.
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About The Business School at Humber
The Business School creates and delivers high-demand programs that are both current and relevant to business conditions. With more than 25 programs in more than a dozen fields of study taught by award-winning faculty, we offer the kind of comprehensive education that can change the path of careers, industries, and even the future of business. We blend academic theory with the right practical skills to give students the tools and experience they need to fulfill their potential in every part-time course, diploma, certificate or four-year degree. The Business School graduates have the knowledge, dedication, intelligence, creativity and experience that it takes to succeed in any area of business, at any level.
About Humber College Institute of Technology & Advanced Learning
Established in 1967, Humber is one of Canada’s leading postsecondary institutions. Committed to student success through excellence in teaching and learning, Humber serves more than 22,000 full-time students and 56,000 continuing education registrants. With an internationally recognized reputation for quality learning, Humber offers a wide-range of career-focused opportunities for students to personalize their educational path. Our 150 full-time programs include four-year bachelor’s degrees, two and three-year diplomas, one and two-year certificates, and apprenticeship training. As a founding member of Polytechnics Canada, Humber offers students the opportunity to participate in applied research projects that find solutions for issues confronting small and medium-sized enterprises. Humber is one of 12 Vanguard Learning Colleges as identified by the League for Innovation, and the League’s only Canadian board member. Humber finished first in its class in the highly regarded Community College Survey of Student Engagement in 2009 in each of four categories, including Active and Collaborative Learning, Student Effort, Academic Challenge and Student-Faculty Interaction. More than 85 per cent of Humber graduates are employed within six months of completing their studies. Visit humber.ca.
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For more information:
Andrew Leopold/ Kevin Gonsalves
Humber College Institute of Technology & Advanced Learning
Marketing and Communications
416.675.6622 ext. 4296/5778
andrew.leopold@humber.ca / kevin.gonsalves@humber.ca
