Toronto, Ontario – April 14, 2010 – Roger Tsang, a third-year student in Humber College’s Package & Graphic Design program is also the man behind the newly redesigned logo and packaging of Red Bull beer.
The first run of Tsang’s design, a fiery charging bull clutching wheat, which includes his digital signature, is now being shipped to Beer Stores across Ontario.
Sleeman® Breweries and Humber collaborated this winter for an industry competition in which Tsang and 18 of his classmates submitted new logo concepts for the redesign of the Red Bull bottle label, can and twelve-pack carton. Students had two weeks to brainstorm, design and implement their designs.
“It was an intense competition, but Tsang’s design best demonstrated Red Bull’s core brand elements of masculinity, intensity and energy in an interesting and compelling way. His choice of colours will provide on-shelf impact,” said Keith Gillespie, national marketing director, Sleeman® Breweries.
According to Tsang, “this industry contest helped enhance my portfolio and my credentials. I’m hopeful it will help open doors wherever I go.” Tsang is now working for Rayment & Collins, a supplier to Sleeman® Breweries Limited.
"Package & Graphic Design program graduates are in high demand in the industry. We actually have more employers seeking Humber graduates than we have students graduating," says Vass Klymenko, program co-ordinator. “We attract teachers from the industry who are the best in the business and they assist our graduates to get great jobs."
About the Package & Graphic Design program
Humber’s unique program teaches the business of packaging from designing to manufacturing to marketing. Students in the 3-year Package & Graphic Design Advanced Diploma program learn advertising and graphics skills and to design products in 3-D such as bottles, jars, cartons, and boxes in a wide array of materials including plastics, cardboard, glass and metals. Students learn about recycled and recycling materials and the restrictions placed on containers through regulation. Students successfully compete in annual international competitions for product packaging design.
About Humber College Institute of Technology & Advanced Learning
Established in 1967, Humber is one of Canada’s leading postsecondary institutions. Committed to student success through excellence in teaching and learning, Humber serves more than 21,000 full-time students and 55,000 continuing education registrants. With an internationally recognized reputation for quality learning, Humber offers a wide-range of career-focused opportunities for students to personalize their educational path. Our 150 full-time programs include four-year bachelor’s degrees, two and three-year diplomas, one and two-year certificates, and apprenticeship training. As a founding member of Polytechnics Canada, Humber offers students the opportunity to participate in applied research projects that find solutions for issues confronting small and medium-sized enterprises. Humber is one of 12 Vanguard Learning Colleges as identified by the League for Innovation, and the League’s only Canadian board member. Humber finished first in its class in the highly regarded Community College Survey of Student Engagement in 2009 in each of four categories, including Active and Collaborative Learning, Student Effort, Academic Challenge and Student-Faculty Interaction. More than 90 per cent of Humber graduates are employed within six months of completing their studies.
For more information, please contact:
Andrew Leopold / Lisa van Kolfschoten
Humber Marketing and Communications
(o) 416.675.6622 ext. 4296 / 5778
(c) 416.518.8989
andrew.leopold@humber.ca / lisa.vankolfschoten@humber.ca
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