Art Direction for Specific Media

Course Code: AAD 5000

Academic Year: 2023-2024

Students learn about their role as content creators in an advertising agency environment. Students engage in producing a range of content types as appropriate to the client's needs. Students learn to conceive, design, script, and develop a product within circumstances of the cultural & competitive environment. Through hands-on exercises, students acquire foundational skillsets to proficiently develop effective content across a range of platforms using industry-standard software.