Course Code: AAM 5045
Academic Year: 2020-2021
In this course, students will use the skills developed in AAM 505 to tackle increasingly sophisticated and challenging projects. Further techniques including archetypes, social branding and psychological will be introduced. Working in teams, students will gain the confidence they need to meet with a client and recommend the big idea - the core idea that will drive an advertising campaign. Students will work with students from the Graphic Design program to create advertising strategies and campaigns. They will prepare client level presentations that reflect and advance their skills as strategic and creative thinkers. At the same time, they will further their mastery of the presentation techniques needed to sell advertising ideas and build client relationships.