Communications Channel Planning

Course Code: AAM 5055

Academic Year: 2023-2024

Participants will learn the strengths and weaknesses of different communications channels and how they can work together effectively to create a powerful IMC. Channels will include paid media, including TV, radio, print, outdoor, online advertising, promotions and direct mail, among others, and owned media, including websites, packaging earned media, public relations and social media, among others.