Course Code: AAM 5065
Academic Year: 2020-2021
Students will explore the social media and digital platforms that companies use to promote their companies. This course will help students become partners with their clients and help manage their digital and social content. It will give them the knowledge to better appreciate the client's business and the problems they face. By examining the theories, the tools, and the application, this course will help students acquire the skills to create, evaluate, and manage digital and social media content. By understanding the social media platforms and their advertising capabilities the students will be prepared for experiences in social media management.