Course Code: AAM 5115
Academic Year: 2024-2025
This course is a studio workshop that gives Advertising Account Management students an opportunity to put into practice the knowledge and skills from an Accounts perspective. Students are expected to function in a dynamic environment that replicates the demands and expectations of the advertising industry as well as complete case studies and assignment specific to Accounts. Working in teams and linked with students from other programs, the Advertising Studio courses provide an understanding of the creative process in action. As well as building their network, Ad Studio 1 students learn how the industry functions through the three major areas of account management, copywriting, and art direction.