Introduction to Advertising

Course Code: ADMC 100

Academic Year: 2020-2021

This course is an overview of advertising from several perspectives, including that of the client and agency. This course covers the forces contributing to the development of the modern advertising agency; the elements of advertising campaigns; the structure of an agency and who does what; advertising media; recent industry developments; and the role of advertising in society. Individual assignments and group projects will have two goals: to build a critical awareness of the rhetoric of advertising and to put into practice the students' understanding of the industry.