Course Code: ADMC 254
Academic Year: 2020-2021
Experienced advertising and marketing communications people know that once an effective campaign is created, the next crucial step is to sell the campaign to its intended client. No matter how great a campaign plan is, if it is not successfully presented to the client, it will not go forward. Effective presentation skills are often the key to both corporate and personal success for both advertising and marketing communications professionals. More senior positions in agencies and organizations are usually reserved for those who can persuade, convince and create.