Course Code: ADV 1001
Academic Year: 2023-2024
This course focuses on theories of visual communication and their intellectual and practical applications. Students will be introduced to social semiotics, emotional and intellectual reaction to colour, form, imagery, language and image combination, image and advertising context and typography, among many topics. Students use in-class exercises to explore and evaluate the current tools of the trade, including Adobe InDesign, Adobe Illustrator and Adobe Photoshop. Through the study of the works of various theorists, students enhance their knowledge of the design elements used to build integrated communication materials. They will combine knowledge of form and colour in the graphic arts with analysis of target audiences, enabling students to provide effective and strong visual communications solutions to advertising and design problems.