Course Code: ADV 2003
Academic Year: 2024-2025
Students will consider the role of advertising copy and explore the ways in which words can be used to deliver a powerful, succinct and strategic message. They will be introduced to theories about the creation of successful and persuasive copy. They will also be exposed to award-winning advertising offered for critique, discussions and deconstruction. Students will develop specific copywriting skills through targeted in-class exercises and assignments. Working from creative briefs, they will produce original copy-based solutions to advertising communication problems. The course consists of lectures and labs.