Copywriting 2

Course Code: ADV 3001

Academic Year: 2022-2023

This course builds on the skill set established and concepts introduced in Copywriting 1. The focus is on deepening the students' understanding of advertising copy tools and techniques and applying them in real-world scenarios. In-class exercises and critiques form a critical component of the course. In addition, attention will be given to the writing of advertising creative briefs for clarity and purpose.