Advanced Specialty in Advertising - Copywriting 3

Course Code: ADV 3506

Academic Year: 2023-2024

This course will further build on the skill set established and concepts introduced in Copywriting 2. The focus will be on deepening the student's understanding of advertising copy tools and techniques, and applying them in real-world scenarios. In addition, attention will be given to the writing of advertising creative briefs for clarity and purpose.