Advanced Specialty in Advertising - Copywriting 3

Course Code: ADV 3506

Academic Year: 2020-2021

This course will further build on the skill set established and concepts introduced in Copywriting 2 The focus will be on deepening the student's understanding of advertising copy tools and techniques, and applying them in real-world scenarios. In addition, attention will be given to the writing of advertising creative briefs for clarity and purpose.