Advanced Specialty in Advertising - Advertising Strategy 3

Course Code: ADV 3508

Academic Year: 2020-2021

This course will examine advanced concepts of strategy development and strategic planning and review its role within the business and marketing communications planning processes. Emphasis will be placed on mining consumer insights through the use of a variety of research methodologies, most requiring a more creative exploration of the consumer's world than ever before, to identify strategic opportunities and insights.