Course Code: ADV 4005
Academic Year: 2020-2021
Most program courses teach surface creativity but that doesn't help students to be "creative" -- truly CREATIVE. Not just in advertising and marketing, but in the way genuine creative people think. Creativity isn't about clever headlines and novel uses of social media. This course compels students to look at the world in unique ways by making connections between seemingly unrelated things. It isn't about advertising per se; it's about creativity for creativity's sake. Not to sell an idea, but to give birth to ideas.