Course Code: ADV 4005
Academic Year: 2023-2024
Most program courses teach surface creativity but that doesnt help students to be creative -- truly CREATIVE. Not just in advertising and marketing, but in the way genuine creative people think. Creativity isnt about clever headlines and novel uses of social media. This course compels students to look at the world in unique ways by making connections between seemingly unrelated things. It isnt about advertising per se; its about creativity for creativitys sake. Not to sell an idea, but to give birth to ideas.