Course Code: ADV 4505
Academic Year: 2020-2021
This course in interactive marketing and online advertising is designed to provide students with a thorough understanding of the interactive medium that will be critical to buying, selling and executing successful display, email, search and emerging platforms of interactive advertising campaigns. In addition, this course will address search engine optimization (SEO), focusing on practical techniques and considerations that are critical to optimizing a website and the myriad of assets that are built and pushed out across both interactive advertising and social media channels and that can help maximize a brand's performance. It is designed to provide students with a thorough understanding of how SEO fits into web design and development and its impact on advertising and marketing.