Managing the Media, Client, and Advertising Agency Relationship Dynamic

Course Code: AMM 5002

Academic Year: 2021-2022

In order to have a productive, profitable, long-term relationship, it essential that all players understand the necessity of building and maintaining an excellent business relationship. Students will learn to understand the roles of the different functions of the advertising/media business and learn the skills involved in communicating with the different stakeholders. Written and verbal communication and role playing will be included.