Building the Buzz: Content Marketing & Copywriting

Course Code: BCPW 4004

Academic Year: 2022-2023

This course offers foundational training in the versatile and adaptive fields of content marketing and copywriting. Students will learn to apply the basic principles of marketing in order to strategically engage with diverse audiences. With specific attention to new and developing forms of digital and print communication, and through a series of writing exercises and assignments, lectures and assigned readings/listenings/viewings, students will analyze and apply a variety of approaches in order to write persuasive marketing content and copy for clients.