Service Design 1

Course Code: BDES 2004

Academic Year: 2020-2021

Designing for Service is a growing interdisciplinary approach and way of thinking focused on results for users of services. In this course, students gain a common vocabulary with which to communicate in this evolving field to help create, prototype and commercialize service opportunities. Organizations are seeking to adapt to the changing expectations of their clients for useful, usable and desirable experiences. In this course, students apply empathic research methods to find and describe service-oriented problems, to propose solutions and prototype and present rationales for Designing for Services, in the form of operation processes, service experiences and physical objects.