Service Design 2

Course Code: BDES 2503

Academic Year: 2021-2022

In this course, students are guided through short sprints for highly-collaborative projects, with an emphasis on processes over products. They apply qualitative research methods to find and describe service-oriented problems, to propose solutions and prototype and present rationales for service. Service solutions may take the form of abstract organizational structures, operation processes, service experiences and sometimes, physical objects. Students develop leadership skills suitable for an emerging field which is holistic, multi-disciplinary and integrative. They are prepared to contribute benefits to the end user experience in sectors such as healthcare, banking, transportation, tourism and retail.