Course Code: BDES 3002
Academic Year: 2021-2022
Designers are called upon to facilitate the create momentum for innovative solutions by facilitating the exchange of ideas using visual presentations as the vehicle. Persuasive visual presentations create shared experiences by telling a coherent and compelling story, bringing ideas to life. This course develops students' ability to design compelling visual stories that motivate audiences towards meaningful change. Students integrate traditional storytelling methods with smart visual design to covey concepts and information clearly and powerfully. Narratives are framed using structure, context, and empathy, and presented for maximum impact through effective sequencing and visualization supported by engaging narration. Students also develop the ability to effectively present a dynamic visual story, targeted to the intended audience, in order to build acceptance and support for their design projects.