Course Code: BHSW 3004
Academic Year: 2024-2025
In this course, learners explore core concepts of marketing with a focus on marketing within the health and wellness sector. Learners will gain the skills to think strategically about marketing across the four components of the marketing mix for health and wellness: product, pricing, marketing communications and distribution. To build these skills, learners will explore how to conduct and apply research, analysis and behavioural insights in the context of the marketing mix and how to satisfy customer wants and needs and achieve organizational objectives through marketing.