Course Code: BME 5503
Academic Year: 2024-2025
In this course students will integrate and refine concepts, approaches and plans developed in previous and concurrent courses in the development of a comprehensive business plan for their proposed new enterprise. Plan requirements include: assessments of market attractiveness, internal capabilities and external risks; an evaluation of available business strategies, including alternative start-up methods; development of appropriate mission, vision, goals and business objectives; and detailed strategies and tactics for the major functional areas of any business - marketing, operations, finance, human resources and leadership.