Course Code: BPGM 254
Academic Year: 2020-2021
This introductory course is designed to provide students with a basic understanding of the selling profession and its importance within the marketing environment. The students will understand the skills required to be successful in this field, including prospecting, strategic selling principles, sales meetings, sales presentations and negotiations. Emphasis will be placed on developing confidence and professionalism in the selling interaction and enhancing the students' communications, listening, team participation and problem solving skills.