Strategic Business Analytics 1

Course Code: BUS 4007

Academic Year: 2023-2024

This course is the first of three capstone courses requiring students to integrate concepts and approaches gained from all previous courses. This course focuses on the strategic management of multinational enterprises (MNEs), including Canadian small- to medium-sized enterprises (SMEs), in the conduct of international business. Students examine the vision, mission, goals and objectives of MNEs and analyze their internal resources and the environment in which they operate. Students analyze the impact of environmental influences, including politics, economics, geography, demography, competition and culture on the strategic planning process. Emphasis is placed on analyzing and assessing the attractiveness of countries to a Canadian SME seeking overseas expansion opportunities.