Strategic Business Analytics 2

Course Code: BUS 4506

Academic Year: 2023-2024

This capstone course builds on theory and concepts from the International Business Strategy 1 course. Students examine multinational enterprises' (MNEs) development and implementation of locally appropriate strategies for the main functional areas of international business: marketing, organizing, production and operations, human resources and finance. In groups, students choose a Canadian small- to medium-sized enterprise (SMEs) that has expanded internationally, perform a comprehensive analysis of its business strategy, prepare a detailed report and present their findings. The course requires the application of all functional areas in international business in the analysis of the chosen organization. As a result, all of the skills, knowledge, concepts and experiences learned in previous courses are synthesized in application a to a real-life organization.