Course Code: CBPP 5004
Academic Year: 2020-2021
This course provides a survey of existing sales channels in Canada and an exploration of how these are accessed. Students study what is required to sell into different channels (large and small format chain, independent retail, wholesale, mass merchandise, library and special sales), what these customers' expectations are, what realistic expectations of return are as well as methods and tools available to assess those returns. Traditional distribution methods and accessing retailers will also be examined. BookNet Canada's PubFight program will be incorporated through the course to allow students to follow the publishing sales process.