Course Code: COPY 5013
Academic Year: 2021-2022
Students explore the theory behind strategic, experiential marketing models for web-based media and emergent social media platforms. Through the use of text and case studies, students learn to engage the target to create powerful brand presences online. Web, digital, social and mobile media are the fastest growing media in the 21st century. It is imperative that entry-level copywriters know how to write and think for these experiential media.