Course Code: COPY 5501
Academic Year: 2024-2025
This course continues to further students' knowledge of how to lay out visual and verbal ideas in a variety of media formats. This course also builds directly on skills learned in Art Direction Elements for Writers 1. In this course, students continue to study branding, typographical and design solutions; ideation; and visual thinking. The art direction skills learned in this course are directly transferable to other assignments in other courses and to the development of a professional-looking entry-level portfolio. Students also transfer skills learned in Computer Skills to this course.